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Marking guidelines are developed with the examination paper and are used by markers to guide their marking of a student's response. The table shows each question and
the criteria with each mark or mark range. Sample answers may also be developed and included in the guidelines to make sure questions assess a student's knowledge and
skills, and guide the Supervisor of Marking on the expected nature and scope of a student's response. They are not intended to be exemplary or even complete answers or
responses.
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Use the feedback to guide preparation for future examinations. Feedback includes an overview of the qualities of better responses. Feedback may not be provided for every question.
General feedback
Students should:
read the question carefully to ensure that they do not miss important components of the question
have a clear understanding of key words in the question and recognise the intent of the question and its requirements
use the first page of the answer booklet for an extended response to develop a plan to assist in the logical sequencing of information
engage with what the question is asking rather than presenting a pre-prepared response
relate to the question throughout the response rather than just at the beginning
sustain their judgements, where appropriate, throughout the response with a clear connection to the question
use relevant business terms and concepts, where appropriate, to support their response
apply relevant business case study/studies and contemporary business issues where appropriate
present a sustained, logical and cohesive response that addresses the question where appropriate
review their response to ensure that it addresses the question requirements.
Section II
Question 21
directly address the question by applying the operations theory to the stimulus business
demonstrate an understanding of the implications for the situation
provide reasons the stimulus business would use a specific operations strategy
provide detailed and specific references to the stimulus business process layout when comparing efficiency and profitability (c).
directly addressing the specific question, and supporting statements with relevant theory
ensuring responses referenced the stimulus business situation
providing detail in responses rather than general statements.
Question 22
use specific and relevant examples from the Australian national minimum employment standards (a,b)
provide details on how human resource processes and strategies can benefit a business (b,c)
provide accurate and detailed implications of carrying out an induction program for employees (c).
Question 23
In better responses, students were able to:
demonstrate a clear understanding of finance theory when applied to the information provided in the business stimulus situation
show understanding of the implications of specific financial ratios for the business stakeholders (a,b,c)
demonstrate understanding of the implications of financial management decisions related to debt and equity financing (d)
communicate clearly with detailed and specific references to the question.
Question 24
supporting answers with syllabus theory and relevant terminology instead of making general statements
demonstrating an understanding of the implementation, monitoring and controlling stage of the marketing plan (b)
understanding there are different approaches to marketing and why the marketing approach is appropriate for a business to use when introducing a new
product to the market (c).
Section III
Question 25
recognise the difference between product and branding strategies compared to other marketing strategies
provide detailed reasons as to why they recommended a particular channel choice
draw out and relate the implications of global financial management strategies and make direct links to the stimulus
interpret and apply the stimulus across all three areas of the question
structure the report using appropriate report features.
Section IV
Question 26
provide detailed causes and effects of human resource strategies that could reduce workplace disputes and increase worker satisfaction
provide detailed examples and business terminology relating to human resource strategies, such as rewards and grievance procedures
incorporate relevant business case studies to support their explanation of how human resource strategies can benefit a business by reducing workplace
disputes and improving worker satisfaction.
understanding what workplace disputes are and the various reasons they may occur linking to the need for human resources strategies
illustrating the response with specific example disputes, and linking to worker satisfaction
incorporating workplace dispute case study/studies to highlight explanation.
Question 27
explain detailed cause and effect in relation to how operations processes link to competitive advantage
incorporate detailed examples and business terminology relating to operations processes, such as, transformed/transforming resources and visibility
use case study/studies to show the importance of having operations processes that ensure a business can sustain its competitive advantage. This could
include processes related to the quality of inputs or output, processes related to providing superior customer service and warranties that may continue to
be highlighted in marketing campaigns.
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