MONSTER TODAY

MAGIC SEARCH FINDS YOU THE RIGHT JOB.

 Monster Today
• Monster today is an employment magazine owned by
avatar Ltd.
• It is the job recruitment magazine that will launching in
this February 2010.
• the first and most popular career magazine on the market.
• Monster today is primarily used to help those seeking
work to find job openings that match their skills and
location.
• Monster today will gives all the information and
references regarding job in various city and every sector of
job by category.
• It is publishing in every week so people can able to know
job offers freshly.
 SEGMENTETION TARGETTING POSITION
• SEGMENTATION:
• AGE GROUP (V1) = 20 T0 35 (YOUTH)
• LOCATION (V2) = Bhopal
• CLASS (V3) = Every class.

• TARGETING:
• TR1 = Experienced with degree.
• TR2 = Post graduate.
• TR3 = Graduate Experience PG Graduate

PRODUCT SPECIALIZATION P2
 Distribution Channels
CUSTOMER

MANUFACTERURE
RETAILER

RETAILER
PUBLISHER

DISTRIBU DISTRIBU CUSTOMER

TER TER
RETAILER CUSTOMER
 NEW PRODUCT DEVELOPMENT PROCESS
IDEA GENERATION
COMMERCIALIZATION
●
First job recruitment magazine.
Available to all markets
IDENTIFYING PROSPECTIVE CUSTOMERS
●
UNEMPLOYED PEOPLE
CONCEPT DEVELOPMENT & TESTING
●
PREPARE A MAGAZINE .

FESIBILITY ANALYSIS
●
TESTING ON MARKET(SERVEY)
PRODUCT DEVELOPMENT
●
ACTUALLY GOING TO MARKET

TEST MARKETING
●
PERFORMANCE, SAMPLE
 PRICING

• We will be using value pricing strategy for our product.

• We would like to have 10% markup on sales for the first year
and our target will be 100 people per day. The following data
are estimated by us:
• Fixed cost: Rs.10,00,000
• Variable cost: Rs 25(per unit)
• Unit cost= 25+10,00,000/85000`
• =36 (approx.)
• So we will be charging Rs.36 for our one magazine.
• Break even volume = 10, 00,000/36-25
=27753 magazines.