INTRODUCTION

ENDEAVOUR

• Our company has decided to launch a product which will mainly satisfy the daily
need of the customers. We will provide them better quality chemical free pens.
• We will be primarily focus on two pen variants which are Regular Pen and
Premium Pen.

ENTREPRENEUR

• There is a entrepreneur – Sukanya Mazumder

• Background of Biswarup Ghosh – She is a student of M.B.A and holds a
specialization in marketing. She also has a background related to BBA in Hospital
Management.

FINANCIAL SOURCES

• Personal Investments – Initially, I will start my start-up business by investing my

own capital. I have prepared the estimated budget that will be required for the
business and mutually I have decided that I will invest 80% of the required budget.
• Investor – Now, to cover the last 20% I will call in a investor who will cover our
20% capital and he will receive annual profit based on the investment he has done.
Here he will gain a profit of 20%.

CONFIDENTIALITY EXPECTATIONS STATEMENT

Here I will be trying not to leak any kind of confidential statements like our products
manufacturing formulas, statement related to our research and development work, personal
data of the partners like their bank details or address.

ORGANISATION PLAN

ORGANISATION NAME
RG KINGS PVT LTD
VISION

CEO – BISWARUP
 GHOSH

To
MARKTING & ACCOUNTING & PRODUCTIO
RESEARCH & meet
SALES FINANCE N&
DEVELOPMENT
MANAGER – MANAGER – OPERATION
HEAD
required need of customers. MANAGER

MISSION
To achieve and sustain the market leader position in consumable products.

ORGANISATION MEMBERS

– SUBHAM

MARKETING PLAN

SURVEY METHOD:

Questionnaire (structured)

RESEARCH DESIGN

Type of Research – Descriptive and Exploratory research.

Type of data – Primary and secondary data.

Population – All the customers visited in General Merchant, Modern Trades and
Stationary Stores in Kolkata.

Technique: Purposive sampling & Convenience sampling.

Sample size: 1000 customers.

SEGMENTATION

We have segmented the market based on some certain parameters like demographic,
psychographic, behavioral and geographic. Now based on the findings of the market
research we will target some segmented area.
TARGETING

• Now for the age part, we are basically targeting the young aged customers as they
are more into schools and colleges & Offices. So, we are targeting the age group
of 14-35.
• Here we will be focusing more on kids and teenagers as they tend to buy
stationary items on regular intervals.
• We will be more focusing on those people who are in Schools and Colleges.

POSITIONING

• We are planning to distribute free samples so that the targeted customers can
know about our products quality.
• We are also planning to start a campaign named “WRITE WITH PRIDE” in all
the social media platforms.

OPERATION PLAN

• As it is a startup business, we will not rent any apartment or house for operational
activities. we have a vacant warehouse which is in a suitable location in Kolkata
for the operational activities. It has 1500sqft area.
• All the manufactured sample pieces will be stored here only and will be
distributed by our sales staff in the stationaries, outside colleges, GT and MT.
• After completing the distribution of the sample pieces, we will initially make the
line man as our channel partners and we will try to push the products (Initially it
will be combo packs) in the retail stores by the line man and not only that we will
also try to distribute the sample by online through the campaign “WRITE WITH
PRIDE”.

MANUFACTURING PLAN
 • As we have said that it is a startup so we won’t use any big house or we won’t rent
any unnecessary building. The vacant warehouse that we have will be used for
production and research and development purposes.
• We will purchase the equipment that will be required for production purposes and
we will also buy the other equipment that will be required for development
purposes.
• Initially for the distribution of free sample products we will produce 1000 units.
1000 units will be Regular Pens.
• For the final distribution we will produce in 20Rs and 60Rs pieces.
• We also produce Combo Packs of 5 and 10 units.

FINANCIAL PLAN

INCOME-EXPENSE STATEMENT

INCOME: REVENUE FROM Rs. 3500000

OPERATIONS Rs. 3500000
NET INCOME Rs. 3500000

EXPENSES: MANUFACTURING
Rs. 150000

EQUIPMENTS
EQUIPMENTS Rs. 200000
COST OF
PROCUREMENT Rs. 450000

ELECTRICITY
Rs. 36000
SALARY Rs. 850000
WAGES Rs. 24000
ADVERTISEMENT
EXPENSES
Rs. 50000
Misc. Expenses
Rs. 10000
Rs. 1810000

NET EXPENSES Rs. 1810000

 NET GAIN FROM Rs. 1690000
BUSINESS
LESS: SHARE OF Rs. 338000
INVESTOR’S PROFIT
(20% on Net Profit)
NET PROFIT Rs. 1352000

SUMMARY OF FINANCIAL PLAN

PRODUCTION PRODUCTION MRP PTR PRICE TO COST OF

CATEGORIES UNITS LINEMAN PRODUCTION

100000 Pieces Rs. 20.00 Rs. 17.00 Rs. 15.00 Rs. 8

Regular Pen

40000 Pieces Rs. 60.00 Rs. 55.00 Rs. 50.00 Rs. 25

Premium Pen

PARTICULARS AMOUNT(Rs.) AMOUNT(Rs.)

SALARIES:
SALES MANAGER Rs. 300000
PRODUCTION MANAGER Rs. 250000
Rs 850000
ACCOUNTING MANAGER Rs. 150000
R&D Rs. 150000

ADVERTISEMENT EXPENSES:
SAMPLE PRODUCTS Rs. 20000
(1000 Units @Rs20.00)
Rs. 50000
CAMPAIGN EXPENSES Rs. 20000
SOCIAL MEDIA EXPENSES Rs. 10000

ENVIRONMENTAL ANALYSIS
POLITICAL FACTOR
• The company should analyze the political stability before starting operations in
any location.
 • Company should analyze the trend in political policies.

ECONOMIC FACTOR
• The economic dynamics like unemployment, inflation and per capita income.
• Before investing in the market, the company should analyze the purchasing
power capacity.

SOCIAL FACTOR

• The company should focus more on the living standards of the customer and
should update its products.
• The company should focus on the younger generations for its products.

TECHNOLOGICAL FACTOR

• The company has devised its own technology for its manufacturing units.
• The company has focused more on e-marketing technologies for efficient
marketing.

ENVIRONMENTAL FACTOR

• The company should abandon the use of restricted raw materials.

• The company should use the good quality materials and check its pollution
emission.

LEGAL FACTOR

• The company should avoid indulging in any legal controversies.

RISK ANALYSIS

• If we analyze the threat and weakness based on the SWOT analysis then we will
see that there are some pre-established brands in the market who can be our
competitors like Cello , Flair, Montex etc.
• As it is a new brand so to push the products in the outlets will be a tough job.