FARM-Xpress

Eat Fresh!!! Stay Fresh!!!

 EXECUTIVE SUMMARY

• It’s more than a STARTUP because Farm-Xpress creating

a relationship between the people and health.
• Farm-Xpress wishes to serve the professional working in
Mansarovar with the best quality fruits, vegetables &
spread happiness
• Farm-Xpress is a food industry with the fastest delivery
within your area.
• Farm-Xpress is unique because it is a healthy alternative
to tinned food.
 UNIQUE SELLING PROPOSITION
• Fresh Fruits And Vegetables
• Chopped Vegetables And Fruits
• Freshly Prepared Sauces And Purees
(For Eg: Tomato Puree, Pasta Sauce)
• Recipes For Novice
• Reduce, Reuse, Recycle
PRODUCT OR SERVICE DESCRIPTION
• Fresh Fruits
• Fresh Vegetables
• Chopped Fruits
• Chopped Vegetables (Steamed, Diced, Juliens, Grated etc.)
• Sprouts
• Freshly prepared:
 Purees
 Sauces
 Juices
• Recipies for novice
INDUSTRY AND COMPETETION ANALYSIS
Product Target
BigCustomers:
Basket Grofers Falchaat Farm-Xpress
 Working
Fresh Fruits . .
Proffessionals - .
Fresh
• .
Competitors: . - .
Vegetables
Chopped - - . .
Fruits
Chopped - - - .
Vegetables
Sprouts - - - .
Purees - - - .
Sauces - - - .
Juices - - - .
 MARKETING SUB-PLAN
• Promotion through:
 Banners, Posters, Pamphlets
 Discounts, Social networking sites

• Target market:
 Working professionals

• Distribution channel:
 Ola autos, Jugnoo, Other public transport
 Strength: Weakness:
-Hygiene
-Easily accessible Perishable items
-Visible on social media
-Call to door services
-Reduce reuse recycle
-Self-help groups

SWOT
Opportunities: Threats:

Tapping the whole Jaipur Can be easily copied

in coming years
 OPERATION SUB-PLAN
• We will hiring a place on rent which is located at Patel
Marg, Mansarovar, Jaipur
• Also we will be providing our customers freshly chopped
raw vegetables and fruits which are prepared by the
hiring unemployed females from under privileged areas.
• Special training courses will be provided to the
unemployed females
• The timing for taking the orders will be 8:00am and for
delivery, it will be 12 pm and 4 pm.
• The transportation system will be provided according to
the offers given by the companies. (For e.g. Ola)
 MANAGEMENT TEAM
Members Roles

Ms. Dolly Jain Designing And

Management Executive
Ms. Shristy Taksali Finance And Back-end
Operations Manager
Ms. Lakshita Goel Marketing And Operations
Manager
Helpers-2
Peon
 FINANCIAL SUB-PLAN
• Preliminary
Particulars Expenses & Start up Assets
Amount

Survey Cost 2500

Telephone 10000

Posters Cost 2000

Weight Machine ( 400 * 2) 800

Electrification & Water Deposits 3000

Cutting Machines & Tools 3000

Packaging & Labelling 1000

 SOURCES & USE OF FUNDS
Sources & Use Of Funds Amount (Rs.)
Sources:
Owners Fund 2,00,000
Borrowed Fund 4,00,000
Total 6,00,000
Use Of Funds:
Capital Equipment(refrigerator ,Tools) 1,50,000
Preliminary Expenses 38,000
Advertising & Promotional Expenses 2,000
Administration Expenses 10,000
Other Expenses(salary, Transportation) 2,00,000
Working Capital 2,00,000
Total 6,00,000
REVENUE MODEL

Working
Professional
is in
Mansarovar
 Sales Estimates
Particulars Year 1 Year 2 Year 3

1 month 2,00,000 3,00,000 5,00,000

Yearly 24,00,000 36,00,000 60,00,000

Average revenue 25% 30% 40%

per order (%)

Sales revenue 6,00,000 10,80,000 24,00,000

Projected Profit & Loss Account
Particulars Year 1 Year 2 Year 3
Income:
Sales 6,00,000 10,80,000 24,00,000
Cost of services 10,000 15,000 20,000
Gross Profit 5,90,000 10,65,000 23,80,000
Expenses:
Salaries 60,000 1,00,000 2,00,000
Rent 36,000 36,000 36,000
Interest 40,000 40,000 40,000
Electricity expenses 25,000 25,000 25,000

Telephone expenses 6,000 6,000 6,000

CSR expenses 3,900 7,200 19,200

Misc. expenses 3,000 4,000 5,000
Net Profit 4,16,100 8,46,800 20,48,800
STRATEGIC MEASURES : RISK /CHALLENGES :

• Lean Period • Perishable Items

• High Transportation Prices • Strikes of Farmers or
• Surge Pricing Mandis
 CORPORATE SOCIAL RESPONSIBILTY

• REDUCE ,REUSE ,RECYCLE

• Contribute 1% of every sale towards CSR
activities.
• Employment to Unemployed Females.
 PRICING STRATEGY
Fruits Pineapple Carrot Orange

Quantity Price Quantity Price Quantity Price

Fresh Fruits 250 gm Rs.25 250 gm Rs. 10 250 gm Rs. 18

Chopped Fruits 250 gm Rs.30 250 gm Rs.15 250 gm Rs.22

Juices 1 Glass Rs.20 1 Glass Rs.20 1 Glass Rs.25

 Vegetables Tomato Potato Peas

Quantity Price Quantity Price Quantity Price

Fresh Vegetables 250 gm Rs.10 250 gm Rs. 8 250 Rs.10

gm

Chopped 250 Rs.15 250 Rs.12 250 Rs.15

Vegetables gm gm gm

 Sauces, purees and sprouts are available according to the

demand of customer and accordingly prices are charged.
 Delivery charges are applicable after 1km.
BREAK EVEN POINT
4,16,100

2,50,000

2,50,000
 MILESSTONES
• Our venture has fixed cost of approx Rs.2,50,000
against a profit of approx Rs.4,16,100 in a year
which means that Break even will be achieved
within a year.

• After achieving fixed cost, we would like to expand

our business and cover more areas of the city.