PROJECT A F

ll ood for AS
ll eason

Par Rokhaya GAYE

Aminata Nina NDOYE
Nogaye SAMB
 Big
concept

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 Summary

1. Section 1: Executive summary

2. Section 2: Business / Industry overview
3. Section 3: Market analysis and the competion
4. Section 4: Sales and marketing plan
5. Section 5: Ownership and the management plan
6. Section 6: Operating plan
7. Section 7: Financial plan
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SECTION 1: EXECUTIVE SUMMARY
 EXECUTIVE SUMMARY

As we all see, in our country, we are used to growing the fruits and vegetables by season. However, we find
ourselves waiting all the time for a new season to come along so that we can benefit from the harvests. We
have therefore decided to set up a company that will be responsible for genetically modifying plants in order to
have access to all fruits at any time of the year, in all seasons.

Name: A F A S

Adress: Sebiktotane, Dakar, Senegal

Contact: 33-888-88-77

Courriel: afas221@gmail.com

Website: www.afas.com

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 EXECUTIVE SUMMARY

● CEO: GAYE Rokhaya

● Human ressources manager: SAMB Nogaye
● Financial manager: NDOYE Aminata Nina

Ownership: partnership ltd with Rokhaya GAYE, Nogaye SAMB, Aminata Nina NDOYE

We target the farmers. There’s no real competition and our advatange is the seed for production of fruits
and vegetables all the year.

We need an building for the laboratory and factory. The expensives for the first year are estimated around
16 800 000. And we will have a profit by the year 1. The bank help is requisite and the repayment will be
in 5 years.

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SECTION 2: BUSINESS / INDUSTRY
OVERVIEW
 BUSINESS / INDUSTRY OVERVIEW

Our industry produces seed of fruits, vegetables and cereals all the year no matter the season. We delivery in
Senegal where the national demand exceed the resources. We gonna increase this one. Also, Senegal is a country
who has not completed his demographic transition. Then, it’s an advantage for us. Maybe, people would be
sceptic because our product is not natural but we can convince them. Our country is undevelopped, so A.F.A.S
will take into account the economic situation of the population ( poverty rate about 46,7 %). We hope that the
government will help us in our business ( legacity, competition … ) wich will contribute to a decrease in the
unemployment rate.
We produce and sell seed of fruits genetically modified. And a delivery service will provide the supply to our
customer ( farmer ).
There’sno real competition.
We work in secondary sector and sell our products wholesale. Geneticians of A.F.A.S work for making
out-season food’s seed.

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SECTION 3 : MARKET ANALYSIS AND
THE COMPETION
 MARKET ANALYSIS AND THE COMPETION

There’s an increase of price’s fruits and vegetables in the third semester of the year because of winter
period. In this time we will impose our industry.

AFAS target as customer the farmers who need seed for their production. Also, many farmers are not
far of our industry.

As competition we have an society named SEDAB but they not use genetic modyfing. So if we are in
the season of the fruit or vegetables, there’s no competition for us. Also, the revenues of SEDAB in the
year is 45 000 000. We estimate to overpass it after the first year.

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SECTION 4: SALES AND MARKETING
PLAN
 SECTION 4: SALES AND MARKETING
PLAN
● Products or service offerings:

The product is food genetically modified. The costumer can have all food all the year. And these grains are résistant to insect and
farmer will have good yield and less loss. Our competition sells grains only in their seaseon and these grains can be infected by insect.

● Paying strategy

The price depends on the season. It can be high but we do a promotion during the fruit’s season.

● Sales and distribution

Our Product will be shipped in a wood-box and delivery to the costumer by our delivery’s service. We sells wholesales for the
payment, we use differents methods: wave, orange money, freemoney, visa or mastercard, paypal or cash….

● Advertising and promotion

For the commands, we have a website. Costumers can also subscribe to our newsletter for promotion. People can use our
e-mail for collaborations on social media ( instagram, facebook, twitter, snapchat) ,in new papar and television. May be we
would do a “promotion “ with delivery free.

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SECTION 5: OWNERSHIP AND
MANAGEMENT PLAN
 OWNERSHIP AND MANAGEMENT PLAN

We use partnership ltd as the legal structure of our company and each partner ( Rokhaya, Nina,
Nogaye ) got the same part ( ⅓ ).

The management team includes:

● General director as Rokhaya GAYE

● Human resources director as Nogaye SAMB
● Financial manager as Aminata Nina NDOYE

Also, as external resources and service we have a lawyer, a consultant and a accountants.

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 OWNERSHIP AND MANAGEMENT PLAN

Position Number Salary or benefit costs

HQSE manager 1 400 000 XOF

HQSE employees 2 300 000 XOF

Ingeeners 3 500 000 XOF

Technicians 10 3 000 000 XOF

Lawyer 1 100 000 XOF

Consultant 1 100 000 XOF

Accountant 1 100 000 XOF

Cleaners 2 50 000 XOF

15 Warder 1 100 000 XOF
SECTION 6: OPERATING PLAN
 OPERATING PLAN

Our location is Sebikotane in the Niayes place. The land is naturally fertilized and not far of sea.

As equipments we have the laboratory material and some chimical product. We estimate it at 2 000
000 XOF.

Two ingeeners in genetic will manage the laboratory staff ( technicians ). We have a ingeeners in
informatic for the site web development.

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SECTION 7: FINANCIAL PLAN
 FINANCIAL PLAN

Products Quantity ( kg ) Price ( XOF/ kg ) Revenues ( XOF )

Onions 4 000 250 1 000 000

Chili peppers 10 000 925 9 250 0000

Eggplants 12 000 255 3 060 000

Okras 10 000 480 4 800 000

Tomatoes 20 0000 250 5 000 000

Carrots 12 000 250 3 000 000

Strawberry 1000 3000 3 000 000

Melon 10 000 1000 10 000 000

Total - - 39 110 000

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 Expenses ( XOF ) Year 1 Year 2 Year 3 Year 4 Year 5

Total salaries 6 000 000 6 500 000 7 000 000 7 500 000 8 000 000

Insurance 600 000 700 000 800 000 900 000 1 000 0000

Repairs 300 000 350 000 400 000 450 000 500 000

Supplies 1 000 000 1 200 000 1 500 000 1 800 000 2 000 000

Telephone 400 000 400 000 400 000 400 000 400 000

Utilities 2 000 000 2 000 000 2 000 000 2 000 000 2 000 000

Depreciation 1 500 000 1 600 000 1 800 000 2 000 000 2 500 000

Taxes 3 000 000 3 100 000 3 300 000 3 500 000 4 000 000

Marketing 1 000 000 2 000 000 3 000 000 4 000 000 5 000 000

Water 300 000 300 000 300 000 300 000 300 000

Electricity 700 000 700 000 700 000 700 000 700 000

Total business 16 800 000 17 050 000 21 200 000 23 550 000 26 400 000
expenses

Expenses prevision for five year

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 FINANCIAL PLAN

Year 1 Year 2 Year 3 Year 4 Year 5

Revenues 39 110 000 49 000 000 59 000 000 69 000 000 79 000 000

Cash flow 22 310 000 31 950 000 37 800 000 45 550 000 52 600 000

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 39110000 Fcfa
That’s a lot of money

+ 3millions users
And a lot of users

100%
Total success!
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