GROUP MEMBERS

• MUHAMMAD KHUSHHAL SIKANDER (2019-ag-1570)

• MUHAMMAD ARIF MALIK (2022-ag-1229)
• AYESHA ZULFIQAR (2019-ag-1625)
• UM E HABIBA ANJUM (2019-ag-1611)
• HAMNA ASIF (2019-ag-1732)
• ASIMA ARSHAD (2019-ag-1851)
• ALI MURAD BAIG (2022-ag-1245)
• MOHSIN SHABBIR (2019-ag-1823)
 TABLE OF CONTENT
 Executive Summary
 Chapter One
• Business Name
• Situation Analysis
• Market Summary
 Chapter Two
• Market Need, Market Trends, Market Growth
• SWOT
 Chapter Three
• Marketing Strategy
• Break-Even Analysis
• Sale Forecast
 Chapter Four
• Publicity and Advertising Strategy
• Financial Projection
 EXECUTIVE SUMMARY

 Over the past few years, Heaven Poultry

Farm's sales have increased. The planned
market for the production of superior, cost-
effective chicken meat, eggs, and other
poultry derivatives at a recently established
poultry farm will be consumers in Faisalabad
City. Our chicken and eggs are of the highest
caliber, are sanitary, and are loaded with
protein. We create, process, and package in
accordance with conventional organizational
standards in Pakistan.
CHAPTER ONE

 BUSINESS NAME
HEAVEN POULTRY FARM ENTERPRISES
 ADDRESS
Jaranwala Road Muhammad Wala Makuwana, Bypass Faisalabad,
Punjab
 OUR SERVICES INCLUDES
Our product is Chicken and Eggs. The farm will distribute these
products around the Faisalabad City. The main motto of our
company is Quality products. The target of our company is
Restaurants, Hotels, Bakery and Marts around Faisalabad City. We
will also provide the online ordering facility.
 SITUATION ANALYSIS
Heaven Poultry Farm is a privately owned and managed
commercial poultry farms and egg production business that
intend starting small. We will ensure that we hire people that
are qualified, hardworking, creating and are ready to work to
help us build a healthy business. We have decided to hire.

 CHIEF OPERATING OFFICER

 GENERAL MANAGER
 HUMAN RESOUCRES
 ACCOUNTANT
 SALE AND MARKETING
 FIELD EMPLOYEES
 MARKET SUMMARY

• Pakistan economy is based on agriculture and this sector

provides approximately 42 percent workforce of the
country.
• Poultry farm is one of the most warm subsectors of
livestock sectors.
• Current investment in poultry industry is 700 billion. The
growth rate of this sector is 8 to 10 percent per annum.
• With an annual output of 1,163 million broilers, Pakistan
has risen to the position of 11th largest producer of poultry
worldwide.
• Over 1.5 million individuals are employed in this area
directly or indirectly.
• The overall meat output in Pakistan (4,478 thousand tones),
poultry meat accounts for 34% (1,518 thousand tones).
CHAPTER TWO

TARGET MARKET
• Bakery
• Restaurants
• Marts
• Hotels
• House Holds
• Faisalabad City
 MARKET DEMOGRAPHICS

 GEOGRAPHICS
• In initial stage, Heaven has established geographical target
regions due to limited resources.
• Total targeted population in initial stage 3 Million.
 DEMOGRAPHICS
• Chicken is more affordable and quick to cook for most
people therefore the majority of young people eat chicken
products.
• The major concentration of our business is Young
Community.
 MARKET NEED
People desire to eat wholesome foods. The following benefits
are vital to our clients, and we aim to provide them.
 QUALITY PRODUCTS
• Primary goal of our company is to introduce high-quality
items in the market.
 NEW PRODUCTS
• Freeze Chicken
• Breast Keema
• Drumsticks
• Bone Less Chicken
• Hole Chicken
 DELIVERY SERVICES
• Provide free delivery
SWOT ANALYSIS

STRENGTH
• LOW COMPETITION
No need to spend lot of resources on marketing and
promotion.
• DIFFICULT TO ENTER
Only serious investor would take risk of such a heavy
investment.
• PROFITABILITY
The ratio of profit is very high.
 WEEKNESS

• LOW DIFFERENTITAION
You cannot segregate your product from other.

• TRANSPORTATION COST
Normally a farmer have to bear the transportation expenses.

• FIXED PRICE
Set by the regulatory department.

• GOVERNMENT INFLUENCE
Directly monitor by GOVT. Department.
 OPPORTUNITIES

• PARTNERSHIP
Expansion through acquisition capital through banks.
Extension through potential investors.

• VENDOR RELATIONSHIP
By offering special services like delivery on call any time.

• PRODUCT LINE EXTENTION

Start egg hatchery.
Start marinated chicken which helps to diversity and expand
their earning business portfolio.
 THREAT

• BIRD FLUE
If viral disease spread in form then it destroy the entire
livestock.

• REGULATION
Annual welfare movements & NGO’S are protesting for the
better treatment of chicken which causes increase in
management cost.

• INCREASING COST
Increase in rent, insurance, transportation,
chicken feed, increase the expenses.
 CHAPTER THREE

MARKRTING STRETEGY
• Continuing a strong, upward trend each quarter.
• Progressively increase market penetration.
• Decrease in advertising expenses.

FINANCIAL OBJECTIVES
• Utilizing efficiency and with the help of latest technology ,
raise the profit margin by 1% every three months.
 OUR VISION AND MISSION STATEMENT

VISION
Our Vision is to become one of the leading commercial poultry
farm and egg production brands not just in Faisalabad but also
on the global stage.

MISSION
Our mission is to see our chickens and eggs sell in all areas of
Pakistan with healthy nutrition.
 BREAK EVEN ANALYSIS

• Formula
Break-Even Point =
Fixed Cost *100
Total Sale Revenue-Cost To Make Product
• WHAT IS BREAK EVEN ANALYSIS
TOTAL REVENUE =TOTAL EXPENSE
 COST DATA BROLIER PRODUCTION 2022

• FEED CALCULATION
WEEKS ONE CHICKEN OVERALL FEED WEIGHT PER
FEED KG EXPENSE PER KG CHICKEN KG
First Week 0.133 0.133 0.148
Second Week 0.282 0.415 0.462
Third Week 0.466 0.88 0.732
Fourth Week 0.673 1.553 1.312
Fifth Week 0.849 2.402 1.965
Six Week 1.071 3.473 2.431

One Chicken Feed = 3.473 Approximately =3.5 KG

One bag of Feed = 3500 Rs / 50 KG = 70 Rs
Calculation of One Chicken Feed = 3.5*70 =245
Total Chicken Feed Expense = 6000 Chicks * 245 = 1,470,000 Rs
 COST DATA BROLIER PRODUCTION 2022
Item Unit Total Price Month (Rs)

Shipping Chicks (6000*15.5)

=93,000/M
Sand 50-lb bag (28.68 kg) 1370.7*50
=68,500 bags
Land Rent Acre (150,000*2)
=300,000/M
Electricity Hour (350.9Rs/hour)
=218,400/M
General Labor Days =452,000
(40 Employees)

Land use Tractor Hour (500/hour*26* 8

hours)=104,000/M
 BREAK EVEN ANALYSIS 2022

Particular Unit

Monthly Unit Break Even 6,000 Chicks

Monthly Sale Break Even 2,705,900 Rs

Assumptions:

Average Per Unit Revenue 450.98 Rs

Average Per Unit Variable Cost 325.65 Rs

Estimated Monthly Fixed Cost 125.33 RS

 SALES FORECAST

• A sales forecast is an estimation of sales volume that a

company can expect to attain within the plan period.

Particular 2022 2023 2024

Total Unit Chicks 6000 12000 18000
Per KG Price 470 490 510
Break-Even Point 2,705,880 5,411,760 8,117,640
Sale 2,820,000 5,880,000 9,180,000
Total Sale Profit 114,120 468,240 1,062,360
CHAPTER FOUR
CONTROLS AND FIANICIAL PROJECTION
LAST YEAR BUDGET 2024

PARTICULAR 2024
Total Unit Chicks 18000
Per KG Price 510
Break-Even Point 8,117,640
Sale 9,180,000
Total Sale Profit 1,062,360

• Expense=Sale-Profit
9,180,000-1,062,360= 8,117,640
 CONTROLS
SR.NO PARTICULAR EXPENSES
1 CHICKS 375,000
2 PROMOTION 845,000
3 FEED 4,410,000
4 LABOUR 590,000
5 ELECTRICITY 733,244
6 VACCINES AND MEDICATION 600,000
7 CLEAR AND DISINFECTION 564,396
Total Expense 8,117,640
 PUBLICITY AND ADVERTISING PLANNING

• STORE WEBSITE
For breaking news and an unrivalled range of the most recent
business information, business professionals in the sector turn
to our online portals.
• STORE TASTING
Come and taste the new chicken products with full healthy
nutrition.
• EVENTS
We plan you enjoy ( wedding plan, Birthday plan, Corporate
Events)
• SOCIAL MEDIA
Social is a cheap and fast advertising technique.
• TEST AND EVALUATE
Test and evaluate the market and make the future plans.