ETC – Egyptian Technology Corporation

Names IDS
Merna Mustafa 150862
Nourallah Ashraf 149352
Nermin Youssef 143744
Asmaa Fouad 142419
Challenges Travelers Face
 Solution for the Problem

• No more distortion of luggage at the airport because of

the oversized weight measure.

• No more confusion with other people’s luggage.

 Product Description
• Our company offer a luggage which is equipped with a GPS and
weight sensor.
• Our product is simple traveler’s bag that is made of very high quality
materials that is durable enough to withstand harsh conditions.
• The Bag -track aims to overcome the problems of either losing your
luggage or switching it with another one.
Target Market
 Competition
• According to Bag- Trak the competition is very low

• What make us different from our competitors is the extra

feature we offer in Bag-Trak “ The GPS and the weight
sensor”.

• Our competitors are Samsonite and Caterpillar.

 Marketing Strategy: Product and Promotion
Product:
• ETC has a self explanatory logo; The circular shape on the logo is
describing the globe and the other green circle is the tracker.
• Our aim is to make the customers experience after dealing with our
product to be a remarkable one.
• ETC is trying to built a good image in the customer`s mind.
Promotion:
ETC plans to use a low cost methods of promotion such as flyers, YouTube
ads and facebook ads.
Later on the company will promote it`s product through banners and bill
boards.
Marketing Strategy:
 Management Team
• Nermin Youssef- Owner and Cofounder of ETC. Previous experience at
NBAD and TMG. Currently the Accounting and Operation Manger at ETC.

• Merna Mustafa- Owner and Cofounder of ETC. Previous experience at

Vodafone UK and Al- Ahly National Bank. Currently the Finance and HR
Manger at ETC.

• Nourallah Ashraf- Owner and Cofounder of ETC. Previous experience at Dell

EMC and Price Waterhouse Company. Currently the Marketing Manger at
ETC.

• Asmaa Fouad- Owner and Cofounder of ETC. Previous experience at NBE

and Emaar. Currently the Product Development Manger at ETC.
 Personnel Plan
In Years The Current 2019 2020
Year
Managers 0 0 0
Technical Employee 48,000 LE 48,000 LE 48,000 LE
Driver 24,000 LE 24,000 LE 24,000 LE
2nd Year
Manufacturers 0 108,000 LE 10,800 LE
3rd Year
Product Designer 0 0 96,000 LE
Assistant 0 0 36,000 LE
R&D 0 0 60,000 LE
Total 72,000 LE 180,000 LE 372,000 LE
 Track Record
1. The team asked the travelers at the airport about their challenges they face before and after

they reached their destination. ( A research)

2. The team searched for a good production designer in order to build the product

3. The team made an agreement on the name of the product and the company

4. The team had the financial support from their families and friends after convincing them.

5. The team had to represent an elevator pitch to lawyers and the business registrations.

6. The team had to register the name of the company by the business registrations

7. The team put the pricing for the product after looking at the pricing of the competitors.
Schedule
 Financial Plan
Profit and Loss Forecast
4,000,000

3,500,000
3,430,260
3,000,000

2,500,000

2,000,000
2,041,503
1,500,000 1,798,200

1,000,000
953,156 609,956
500,000 712,500 305,043
143,989 291,760
0
Year 1 Year2 Year 3

Total Sales Total Expenses Total Profit

Thank You!