Professional Documents
Culture Documents
ProblemPlanning
Solving
Marketing Planning
• Marketing planning is the systematic
process of devising marketing objectives
and appropriate marketing strategies to
achieve these goals.
• The process involves:
– Marketing audit
– Marketing objectives
– Marketing strategies
– Monitoring & review
– Evaluation
Elements of a Marketing Plan
• A marketing plan includes:
• Marketing objectives
• Methods of market research
• Strengths & weaknesses of
competitors
• Marketing mix
• Marketing budget
• Anticipated difficulties
The Marketing Mix