L&E

LEARN AND EARN

LEARN AND EARN
T h e N e w I n n o v a ti o n I n S k i l l
Building And Development to
Tr a i n t h e B r i g h t S t a r s o f To d a y
.F o r a s u c c e s s f u l t o m o r r o w
”THE TEAM “LEARN & EARN
Zohair Zainab
Mateen Ashfaq
Chief Executive Chief Financial
Officer (CEO) Officer (CFO)

Assets Invested: Assets Invested:

Premises Motor Vehicles

Talha Ghous
Farooqui Yousuf
Business Manager IT Manager
Assets Invested: Assets Invested:
Fixtures and Computer
Fittings Equipment
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 About Us
T H E O N LY S O L U T I O N Y O U N E E D

We care about the unemployed and •

.underprivileged
Providing a service that would benefit all •
.the members of the society
Training our people and specializing them •
.in what we offer is our main priority
Trained professionals help develop in •
these people technical skills and
.hardworking abilities
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Mission Statement
EMPOWERING THE DESIRING MINDS!!

Our primary mission is to provide the best quality •

.training and services at affordable rates
Provide training and vocational development •
programs in the safest environment and in the most
..effective ways possible
Empowering and fostering individuals, families and •
communities, we aim to enhance human well-being
through social and comprehensive decisions taken by
.LEARN & EARN

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OUR MAIN SOURCES OF FINANCE/INCOME
Donations from people and important •
.fund-raising organizations
Commission Earned From the services •
.provided by our handymen
The internal sources of finance will be •
the owners’ capital and retained
.earnings
The external sources of finance will include •
microfinance facilities, such as Mobilink
.Microfinance Bank and Tameer Microfinance
Grants and subsidies will be acquired with a •
proper business plan and important
.documents
Bank Loans will be obtained as a long-term •
.source of finance 5
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MARKET ANALYSIS
Customer Segmentation : For training services, we target the underprivileged and unskilled •
workers in areas such as Lyari and Orangi Town. For the domestic services, we target high income
.earners mainly in DHA and PECHS
Competitive Analysis: The main competitors in this industry will be Sukoon, Handyman, and •
Kastoor. They are offering a similar service but we provide training free of cost. Handyman and
.Kastoor operates only in Islamabad

The Research Process: Primary research will include sources such as the view of focus •
groups and observations. The secondary research sources are the Government Statistics, internet and
.newspapers 6
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ADVERTISING AND PROMOTION STRATEGIES
Advertising & Promotion Media Used For Brand Awareness:
• Websites
• Social Media Campaigns (Facebook, Google)
• Direct Mail Marketing
• Posters
• Magazines/Newspapers
• Leaflets
• Email Marketing LETS THINK ABOUT
HOW WE CAN
PROMOTE OUR
SERVICE.

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COST AND REVENUE ANALYSIS
ESTIMATED STARTUP DEVELOPMENT COSTS: RS:
1) App Development Costs. 3,475,000

2) Buying Business Furniture and Supplies. 300,000

3) Advertising and Promotional Marketing Costs. 200,000

4) Expenditures on buying switches, Fixtures and Fittings, and Accessories 50,000

6) Market Research Costs 400,000

TOTAL ESTIMATED STARTUP DEVELOPMENT COSTS 4,425,000

NOTE: We will be covering these development costs successfully after the 8

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:MONTHLY EXPENSES (REVENUE EXPENDITURES)
RS
• Staff Wages and Salaries 200,000

• Utility Bills 30,000

• Advertising and Promotions 50,000

• Repair and Maintenance Expenses 15,000

• Monthly App Upgradable Costs (VARIABLE) 15,000

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REVENUE ANALYSIS
GROSS 30% EST. NUMBER
HOURS WORKED REVENUE OF COMMISSION OF SERVICE REVENUE FOR
OCCUPATION RATE PER HOUR
)MONTHLY( SERVICE INCOME PROVIDERS IN LEARN & EARN
PROVIDER EARNED PER SP EACH FIELD

GARDENERS 180 200 36,000 10,800 12 129,600

JANITORS 180 150 27,000 8,100 20 162,000

CARPENTERS 104 350 36,400 10,920 12 131,040

)Acc. To Piece rate basis(

ELECTRICIANS 90 300 27,000 8,100 15 121,500

TOTAL ESTIMATED MONTLY REVENUE GENERATED: RS 544,140 10

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RS
TOTAL REVENUE 544,140
TOTAL EXPENSES (370,000)

NET PROFIT 174,140

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L&E
THANK YOU
Team Learn & Earn
LEARN & EARN
021-34976190
team@learnandearn.org
www.learnandearn.org.pk