SAWARI – TRANSPORTATION CO.

SUMMARY :-
SAWARI Transportation Service will be a jaipur, goods transportation company that
aims to be one of the largest transportation companies in the India. Swari’s is initially
focusing on the customer oriented industry which mainly focuses on the daily
transportation needs of the industrialists and genuine customers.

Sawari has chosen the trucking industry as the growth prospects are encouraging and
stable, with trucking dominating the freight industry in this country.

Sawari will offer both for-hire trucking as well as private carriers.

Most of our business will be derived from the private carriers. For the private
carrier segment, both truck load (TL) and less than truck load (LTL) will be
offered.

Sawari services will be especially attractive to the goods transportation, as

participants in that industry typically use referrals, reputation, and customer
service as purchasing variables.

MARKET NEED :-

Sawari will serve four different market segments. The first, as mentioned earlier is the
goods transportation industry. This segment is growing at an annual rate of 3% with
3000 potential customers identified.

The second segment is the automobiles industry with a 5 % growth rate and 1500
possible customers. The retail industry is the third with a 2% growth rate and 1500
customers. The last segment is a catch all “other” segment growing at 2% and 500
customers.

Potential Growth YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

Customers

Automobiles 5% 1500 1575 1654 1737 1824

sector
Retail sector 2% 1500 1530 1561 1593 1625
Others 2% 500 510 521 532 543
Total 9% 3500 3615 3736 3862 3992

SERVICE OFFICE :-

One of the major advantages that the “sawari” will have over its competition will be its
location within the city as well as in major regions where the customer can easily
approach us.

Service office will be the main office from where all the bookings will be placed
according to the customers need.

Service office will have a special customer support department where all the
goods related quarries will be solved and live tracking of goods can be done.

Service office will have a approach on all the customers bills as well as e-way
bills of the goods.

We will provide this service to the whole of the city and urban area, and hope to
expand from this base area within the first five years of operation. This service is
provided on two bases: for-hire and private carriers.

SET UP PLAN :-

The “sawari” will have few investors and some financial institution which will help us in
starting our business.

START-UP FUNDING

Start-up Expenses to Fund 14,80,000

Start-up Assets to Fund 900,000

TOTAL FUNDING REQUIRED 23,80,000

Assets

Non-cash Assets from Start-up 200,000

Cash Requirements from Start-up 700,000

Additional Cash Raised 0

Cash Balance on Starting Date 700,000

TOTAL ASSETS 900,000

Liabilities and Capital

Liabilities

Current Borrowing 0

Long-term Liabilities 10,00,000

Accounts Payable (Outstanding Bills) 0

Other Current Liabilities (interest-free) 0

TOTAL LIABILITIES 40,00,000

Capital

Planned Investment from investors 10,00,000

Additional Investment Requirement 0

TOTAL PLANNED INVESTMENT 20,00,000

Loss at Start-up (Start-up Expenses) (14,80,000)

TOTAL CAPITAL 5,20,000

TOTAL CAPITAL AND LIABILITIES 5,20,000

Total Funding 20,00,000

START-UP EXPENSES :

EXPENSES :-

Legal 100,000

Stationery etc. 20,000

Consultants 50,000

Insurance 100,000

Rent 200,000
Research and Development 50,000

Equipments 200,000

Furnitures / fixtures 100,000

Initial Marketing 40,000

Opening Salaries Deposits 500,000

App developers expenses 20,000

Other 100,000

TOTAL START-UP EXPENSES 14,80,000

Start-up Assets

Cash Required 700,000

Long-term Assets 200,000

TOTAL ASSETS 900,000

Total Requirements 23,80,000

DEPARTMENT WISE PLANNING :-

1) Technical Department - Technical team will be there to handle all the

problems related to app and live tracking of goods.
2) Accounts Department – This department will handle all the records which
is necessary for shipment and other financial procedures.
3) Marketing Department – This department will handle all the marketing
needs of the company.
 4) R&D Department – This department will work for the betterment or any
further updation of the app.

MARKETING :-

Sawari will employ three distinct marketing efforts to raise awareness

about the company and generate new customers.

 The first strategy is the use of promotions.This will focus on press

releases and advertising using various different media.
 The second effort will be the use of incentives. The incentives will be
offered to existing truck holders.
 The last effort will be printed brochures. These will be distributed to
new and existing customers.

Sawari Transportation Co. is a customer-centric organisation looking to become

one of the premier transportaion companies in the India. Profitability is forecasted
to occur at Second Year.

Customer Segments

Sawari will serve four different market segments. The first, as mentioned earlier is the
Automobiles industry. This segment is growing at an annual rate of 5% with 1500
potential customers identified.

The second segment is the retail industry with a 2 % growth rate and 1500 possible
customers. The “other” is the third with a 2% growth rate and 500 customers.

The trucking industry provides transportation services for persons or companies

looking to heavy things. Sawari enables someone to lease a truck, of any size,
for any project.

There are several potential customer segments that we will provide our transportation
services to. Major customer segments include the Automobiles industry, food and agro-
products manufacturers, and retailers.

Large established companies in the India have their own truck fleets, while smaller
players outsource the transportation function. The latter vary in the scale of their
operations, but have a steady demand for reliable transportation solutions. We will
actively solicit such customers.
PERSONNEL PLAN :-

Personnel plan Year 1 Year 2 Year 3

Manager 450000 475000 500000

Marketing Staff 300000 320000 350000

Customer support 175000 200000 225000

Technical Staff 250000 275000 300000

Office boy/workers 110000 140000 170000

Total people 15 19 22

Total payroll 1285000 1410000 1545000

ROLE OF I.T. :-

1) Sawari Application will be managed by technical team.

2) Financial transaction will be recorded in the accounting software.
3) For technical assistant their will be proper app and gps locater that will track the
shipment of the goods.
4) Bookings will be handle through official App with the support of our technical
team.
5) Online advertisement will be done with the help of I.T.
 SYNOPSIS
PROJECT REPORT ON
“Transportation of Industrial and Consumer Goods”

MBA 2017-19

Submitted to: - Sudhir Sir Submitted by: - Karishma soni

MBA 4th SEM