BUSINESS PROPOSAL

R E S O U R C E S

C O I N L A U N D R Y
 Ta b l e o f Co n te n t s

Company Information 03
The Entrepreneur 04
The Proposal 05
The Business 07
• Business Details 08
• Organization Chart 09
• Related Details 10
Financial Overview 15
Index 26
 Co m p a ny I n f o r m a t i o n

Proposed Name : BUBBLES

Business Concept : Coin Laundry Business
Business Type : Sole Proprietorship
Proposed Incorporation : 1st February 2015
Proposed Location : Taman Melawati
53100 Kuala Lumpur
Telephone : +6019.287.8684
Email : emeliazarul@gmail.com
Entrepreneur : Noremelia bt Jamil
Age : 24 y.o
Date of Birth : 8th September 1991
Mykad : 910908-01-5900
 T h e E n t re p re n e u r

Better known as Emelia or Emy for short. Started in the

entertainment business since she was 15. Singing was her passion.
After finishing school, she moved into modeling and acting. Acted
in few malay dramas and involved in various modeling shows,
photoshoot and fashion shows. In 2011, she started Chinta Qaseh
Resources (Reg. No. 002036963-M), a company to search, supply
and manage talents to various events whilst enjoying to manage
her own event and her singing jobs.
In 2013, she graduated in Beauty Therapy and Make Up course
and obtained a certificate from Giat MARA. Upon graduation, she
has conducted a ‘home service’ business which cater ladies from
all range of age, race or religion for a pampering session in the
comfort of their homes. Services includes make-up services, body
scrubs, facial treatments, manicure, pedicure and so forth. As of NOREMELIA JAMIL
now it is available in Klang Valley only. founder
She is now looking at a new venture where a coin laundry business
suits her ideology. She sees the opportunity of having a much more
sustainable business to work with a vision of opening more than
one outlet in the future
 T h e P ro p o s a l

Target Market:
Serving the general public from students, working adults and also the elderly

Marketing strategy:
To promote the company with successful stories, connections and the overwhelming
support from the existing clienteles.

Vision Statement:
To be able to open up few branches of the business in Klang Valley area

Goals/objectives:
To support the overwhelming demand by the public in the targeted area

The Finances
A capital of RM280,000.00 is needed for both CAPEX & OPEX for one year’s operation
 The Business

1. Business details
Products/services:
a) Self Service Coin Laundry b) Cleaning Product Vendor

2. Business Premises
Proposed Business Location:
• Taman Melawati, Kuala Lumpur
• Size : 20 x 75 /unit = 1,500 sf
• Rental : RM3,800 monthly
• Furnishing : Empty Lot
• Facilities : * Amenities such as convenience stores, restaurant/cafe, school,
hypermarket, bank, POS, shoplots.. etc
* Nearby area: Sri Rampai, Setapak, Taman Melati, easy access to
MRR2, Duke highway, Jalan Pahang, Jalan Tun Razak, Jalan
Ampang and nearby public transport - Sri Rampai & Wangsa
Maju LRT Station with feeder bus service.

“Reincarnate your Beauty”

 The Business

3. Organisation Chart General Manager

Supervisor

Technical

• Management & Ownership

General Manager : Noremelia Jamil
Supervisor : To be appointed
Technical : To be appointed
• Experience
The owner : have vast experience in the management, products and services.
The Supervisor : has to have experiences and the know -how of the products & services
The Technical : Minimal experience on services & product knowledge and willing to
learn attitude
 Rel a te d D e ta i l s

1) MARKET POSITION
Currently there is a huge demand for the services offered.

2) UNIQUE SELLING POSITION

Every two months, there will be a price reduction period for a week

3) ANTICIPATED DEMAND
Currently there is a huge demand for the services offered

4) PRICING STRATEGY
The prices will be at a standard rate of those existing coin laundry businesses

5) GROWTH POTENTIAL
We are expecting the potential of opening new branch in a year’s time
 Rel a te d D e ta i l s

6) POINT OF INCOME
The income of this business will derived from the washing and dryer usage. Additional
income is through the vending machines - Detergents, softener, canned/bottled/boxed
drinks and deodorizer.

7) PRICING STATUS
Prices are at a standard pricing status aligned with the selected range from the current
market value of items and services provided.

8) COMPETITORS
Generally, there is only ONE competitor in a radius of two miles

9) OPERATING HOURS
a. 24 hours
b. 7 Days a week
 Rel a te d D e ta i l s

10) MARKETING STRATEGIES

a. Advertisement - Newspapers, Magazines, electronic medias, promotions
b. Brochures & Pamphlets – Post Boxes, cars, businesses ..etc.
c. From Word of Mouth - Clientele Marketing Power.
d. Banners , Buntings, Posters & Signboards at strategic locations.
e. Advertise in social networks – facebook, twitters, blogs…etc

11) MARKET ANALYSIS

Open to the general public. There are over 2,000 homes in Taman Melawati itself
including Kemensah dan Klang Gate area. More housing units, apartments and
condos are developed by Sime Darby Property in Taman Melawati. Current residents
resides in Taman Melawati area reached 15,000 pax (2014 statistic)
 Rel a te d D e ta i l s

12) MARKET COVERAGE

a. Target Location : Taman Melawati, Kuala Lumpur

b. Coverage Areas : Klang Valley Areas
c. Logistics : Personal Vehicles, Taxis & Buses.
d. Facilities : Public Phones, Parking Spaces, Bus & Taxi Stands.
e. Proposed Location : Facing main road, easily noticed and connected to Middle
Ring Road (MRR2) and DUKE highway.
f. Market Targets : Students, Corporate, middle class, high class, elderly,
children and the general public as a whole.
g. Infrastructures : Adjunct to main road, electricity and water Access,
near housing areas, business areas, factory lots & Petrol Pumps.
h. Interior : Striking pink colour with black composition.
 Rel a te d D e ta i l s

13) SWOT ANALYSIS

a. Strengths
• A fairly new market in to offer coin laundry services to the nearby
neighbourhood
• Only one competitor in nearby vicinity

b. Weaknesses
• House owners usually have their own washing machines, but not dryers

c. Opportunities
• Since there is only one competitor, the market demand is still high. Having it
in a housing area will be able to service the demands

d. Threats
• Potential of more coin laundry businesses in the next 6 months to 12 months.
• Product cost hike ups
 Financial Overview

1) SALARIES
Position no Monthly (RM)

General Manager 1 2,500.00

Supervisor 1 2,000.00

Technical 1,500.00

TOTAL 6,000.00

2) EMPLOYEES PROVIDENT FUND (EPF ) – 11% Employees

Position no Monthly (RM)

General Manager 1 275.00

Supervisor 1 220.00

Technical 2 165.00

TOTAL 660.00

* Total Monthly : Salaries + EPF

= RM 6,000.00 + RM 660.00
= RM 6,660.00
 Financial Overview

3. FIXED ASSETS Furniture & Fittings

ITEMS UNITS UNIT PRICE TOTAL

Office Table 1 units 400.00 400.00
Office Chairs 2 units 180.00 360.00
Notice Board 1 unit 350.00 350.00
File Cabinets 1 unit 250.00 250.00

GRAND TOTAL 1,360.00

 Financial Overview

Office Equipment

ITEMS UNITS UNIT PRICE TOTAL

Telephone set 1 set 300.00 300.00
Small Refrigerator 1 unit 500.00 500.00
Computer System & Printer 1 set 1,200.00 1,200.00
Air Conditioner (Split) - 1.0 hp 1 unit 1,500.00 1,500.00
Internet access 1 set 300.00 300.00
Sound system – Radio & Speakers 1 set 400.00 400.00
Fax Machine 1 unit 450.00 450.00
32” Flat Screen TV 1 unit 1,000.00 1,000.00
Celing Fans 4 units 300.00 1,200.00
CCTV System 1 set 8,000.00 8,000.00
GRAND TOTAL 25,050.00
 Financial Overview

Appliances/Machines
ITEMS UNITS UNIT PRICE TOTAL
Powerline Gas Dryer - PDG-30 - 30lb 5 units 12,800.00 64,000.00
Powerline Gas Dryer - PDG-50 - 50lb 1 unit 13,800.00 13,800.00
Powerline Washer Extractor - HE-30 - 30lb 3 units 20,500.00 61,500.00
Powerline Washer Extractor - HE-60 - 60lb 1 unit 32,000.00 32,000.00
Whirlpool Topload Washer - 3XWTW5705SW 10.5kg 2 units 8,000.00 16,000.00
Coin Vending Machine 1 unit 3,700.00 3,700.00
Soap Vending Machine 1 unit 6,800.00 6,800.00

GRAND TOTAL 197,800.00

Note:
An installment program is available where downpayment of 30% is needed while the
rest of the balance will be paid monthly at an interest rate of 2.5% monthly for 5 years.
 Financial Overview

Renovations
ITEMS UNITS UNIT PRICE TOTAL
Wooden Solid Door 1 Unit 500.00 500.00
Wiring & Installation LS 3,500.00 3,500.00
Flooring Works LS 3,500.00 3,500.00
Piping & Extension LS 2,800.00 2,800.00
Gypsum Partition LS 3,000.00 3,000.00
Painting / Decor LS 2,000.00 2,000.00
Misc (lightings, accessories..etc) LS 1,000.00 1,000.00
Wallpaper/sticker LS 2,500.00 2,500.00
Plastic Stools 10 units 100.00 1,000.00
Benches 4 units 250.00 1,000.00
RectangularTables 4 units 400.00 1,600.00

GRAND TOTAL 22,400.00

 Financial Overview

4. PRODUCTS AND STOCKS

ITEMS UNITS UNIT PRICE TOTAL
Soap (1) 12 boxes 100.00 1,200.00
Soap (2) 12 boxes 100.00 1,200.00
Softener 12 boxes 150.00 1,800.00
Deodorizer 10 boxes 180.00 1,800.00

GRAND TOTAL 6,000.00

5. ACCESSORIES
ITEMS UNITS UNIT PRICE TOTAL
Mop 1 unit 10.00 10.00
Dustbin 2 units 15.00 30.00
Sweeper 2 units 10.00 20.00
Garbage bags (L) 2 packs 10.00 20.00

GRAND TOTAL 80.00

 Financial Overview

Summary:

-Fixed Assets
a) Furniture & Fittings RM 1,360.00
b) Office Equipment RM 25,050.00
c) Appliances RM 197,800.00
d) Renovations RM 22,400.00
-Others
e) Products & Stocks RM 6,000.00
f) Accessories RM 80.00

Total RM 252,690.00
 Financial Overview

6) DEPOSITS

i. Rental (2 + 1) - RM 3,800.00/mth RM 11,400.00

ii. Telephone RM 400.00
iii. Utilities RM 1,800.00
iv. Internet Connectivity (Unifi) RM 500.00

TOTAL RM 14,100.00
 Financial Overview

7) FIXED EXPENDITURES
Monthly Expenses
i. Rental RM 3,800.00
ii. Telephone RM 200.00
iii. UNIFI RM 250.00
iv. Utilities RM 800.00
v. EPF RM 660.00
vi. Salaries RM 6,000.00
vii. Stationary & Periodicals RM 50.00
viii. Promotion RM 500.00
ix. Up keep of premises RM 200.00
a) Up keep of office environment
b) Maintenance of furniture & fittings
c) The cleaning of office premises and so forth
vii. Equipment Maintenance RM 300.00
a) Maintenance of spa equipment
b) Maintenance of office equipment
c) Maintenance of air-cond & electrical appliances

TOTAL MONTHLY RM 12,760.00

 Financial Overview

GRAND SUMMARY
• First month expenses RM 12,760.00
• Deposits RM 14,100.00
• Expenses RM 252,690.00
- Fixed Assets, Products, Stocks & Accessories

TOTAL START UP EXPENSES RM 279,550.00

Total Funding required is RM 280,000.00

(Ringgit Malaysia : Two Hundred Eighty Thousand Only)

*Note : Should the appliances/machines can be bought by installment program,

the initial cost would be reduce to ±40%.
 Location

Taman Melawati.
53100. Kuala Lumpur
Ground Floor
Unit
 Layout

It is a very straight forward setting as shown below

TOILET

UP
UP
EQUIPMENT OFFICE
& STORAGE AREA

DN
TOILET

VENDING
20’0” DRYERS

TABLES &
STOOLS
TABLES &
STOOLS

STOOLS
DN

WASHERS

70’0”
Visuals
 Si g n b o a rd & B a n n e r

16’0”

KEDAI DOBI

6’0”

Managed by:

DBKL09/13-WPKL69

Now Opens!
3’0”
Visit us at:
No 69-1, Jalan Bandar 69
Taman Melawati
53100 Kuala Lumpur

8’0”
 B u n t i n g s & Po s te r s

Now Now Opens!

Opens!
Daily 24-7
Daily 24-7
365 days 365 days
Visit us at: Visit us at:
No 69-1, No 69-1, Jalan Bandar 69
Jalan Bandar 69 Taman Melawati
Taman Melawati
53100 Kuala Lumpur
53100 Kuala Lumpur

Posters / Fliers
Managed by:

Bunting
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DISCLAIMER : All information and images presented in this document are for presentation purposes only. It is subject to change and not
valid for any official use unless certified by the founder. They are not for commercial use but for visualization purposes only. Any
exposure or usage of the images, idea or information without NOREMELIA bt JAMIL written authorization, will be dealt severely by the
copyright and infringement law – Laws of Malaysia Act 332 Copyright Act 1987 (Reprint 2001)