SECTION 1.

0 EXECUTIVE SUMMARY

• INTRODUCTION

Maito advertiser is a start-up advertising establishment located in

Malaysia. Maito advertiser expects to catch the interest of a regular loyal client
base with online application services. The company plans to build a strong
market position in the town, due to the partners’ industry experience and mild
competitive climate in Malaysia.

Maito advertiser aims to offer its services at a competitive price to meet

the demand of the middle-to higher-income local market in Malaysia.

• THE COMPANY

Maito advertiser is incorporated in Malaysia. It is equally owned and

managed by the shareholders.

Mr. Hafiz’s previous employment was with Mr. Noh at Quarto Sdn Bhd
acting as IT engineer in Malaysia. Moreover, Mr. Hafiz and Mr. Noh also had a
Master certificate in industrial electronics. In addition, Mr. Hafiz already has a
small but he didn’t have a good supportive and also financial support. Mr. Amirul
used to work under management department of Honda at Melaka with Mr. Akim.
Mr. Luqman was an application inventor also had an experienced as finance
officer in CTRM Company.

The company intends to hire two engineers which are in IT and electronics
that will manage technical issues, two admin officers that will manage customer
service, and an apps maintenance, that will maintain the apps once a week and
when there is a breakdown issues.

1
• SERVICES

Maito Advertiser offers advertising services. Maito Advertiser caters to all

of its clients by providing an application online to upload their advertising video
and slideshow and details about their company and products.

Maito Advertiser provides the services in 23 hours business operations

and the headquarters will operate due to office hour. Maito Advertiser spends 1
hour a day from 1 am until 2 am for IT engineer to refresh our application such as
cleaning up the virus.

• THE REVELANT MARKETS

The advertisement industry in Malaysia has recently experienced rapid

growth. The advertisement in city center at Malaysia stimulated with modern
technologies throughout the year.

Maito Advertiser wants to establish a larger regular client base, and will
therefore concentrate its business and marketing on local state, which will be the
dominant target market. This will establish a fast, secure, consistent revenue
base to ensure stability of the business. In addition, tourist traffic is expected to
comprise approximately 35% of the revenues. High visibility and competitive
services are critical to capture this segment of the market.

• FINANCIAL AND CAPITAL REQUIREMENTS

Maito Advertiser expects to raise RM110,000 of its own capital, and to
borrow RM100,000 guaranteed by the RAI as a ten-year loan. This provides the
bulk of the current financing required.

Maito Advertiser anticipates sales of about RM500,000 in the first month,

RM600,000 in the second month, and RM700,000 in the third month of the plan.
Maito Advertiser should break even by the fourth month of its operation as it
steadily increases its sales. Profits for this time period are expected to be
approximately RM10,000 in month 1, RM30,000

2
SECTION 2.0 INTRODUCTION TO THE COMPANY

➢ Company’s name

• Maito Advertiser
➢ Vision and Mission
• to be the best and greater advertiser in Southeast Asia
• make a big number of clients
➢ Percentage of Bumiputra’s share
• 100%
➢ Date of registration
th
• 13 February 2018
➢ Date of operation
st
• 1 April 2018
➢ Company’s registration number
• FE306775
➢ Correspondence address
• Maito Advertiser, LOT 99, Eco Business Park 3, Eco Tropics,, Jalan Kota
Masai 2, Taman Kota Masai, 81700 Pasir Gudang, Johor
➢ Telephone number
• 07-6848453
➢ Type of industry
• advertisement agency
➢ Authorized capital
• RM110000
➢ Paid-up capital
• RM100000

3
 No. Name & IC No. Position Share Value Shareholder
status
RM % NB B
1 MD REDZUAN HAFIZ BIN DIRECTOR 20000 20 /
MD YUSOFF
960427-56-5085
2 MOHAMMAD AMIRUL MARKETING 20000 20 /
NIZAM BIN ROSLAM EXECUTIVE
961127-03-5503
3 MUHAMMAD NUH BIN TECHNICAL 20000 20 /
SAADON EXECUTIVE
930827-01-6635
4 MOHAMAD FARIDZUL MANAGEMENT 20000 20 /
HAKIM BIN NOOR EXECUTIVE
SARKAWI
920711-11-6061
5 MOHAMMAD LUQMANUL FINANCIAL 20000 20 /
HAKIM BIN ZULFIKAR EXECUTIVE
960726-01-5999
(*NB - non Bumiputra, B – Bumiputra)

Table 1.1 Shareholders information

4
2.2 Business Project Background

2.2.1 Technical Aspect

2.2.1.1 Service & Technology Profile

MAITO main service is to provide advertisement for our clients and we are
inventing an innovative application where our clients can upload their advertisement
video or slideshow.

This advertisement application connected to our Online Digital Billboard where

our clients can upload their advertisement very fast, anytime and anywhere through the
apps. The billboard are in many places and location such as roundabout, highway,
airport, outside of stadium and at the junction. The advertisement will appear on the
billboard respect to their selected location, times, duration and types of advertisement.

Our apps can provide a simple way for them to advertise their own product. Before
they can make an advertisement, we will make a filtration on their advertisement so then it
does not touch any kind of sensitive issues such as religious, races and political view.

So now, any company can easily advertise their advertisement fast, simple and
quick through our company. These apps also suitable for a startup company to
introduce their company to Malaysian

5
2.2.1.2 Project Location

Figure 2.1 Business location map

Address LOT 99, Eco Business Park 3, Eco Tropics,, Jalan Kota Masai
2, Taman Kota Masai, 81700 Pasir Gudang, Johor
Types of Building Cluster Retail Warehouse
Owner MyREA Sdn Bhd
Purchase rate (1 lot) RM 690,000.00/lot
Rental rate (1 lot) RM 7000.00/month
Table 2.1 Area and land status.

Based on our company budget, this cluster retail warehouse suitable with our
budget and our requirement to runs this business.

6
2.2.1.3 Factory Building

The type of building that our company want to rent made from a brick. The
address of this building is LOT 99, Eco Business Park 3, Eco Tropics, Jalan Kota
Masai 2, Taman Kota Masai, 81700 Pasir Gudang, Johor.

Figure 2.2 Business Building

Figure 2.3 Office Layout

7
 Cost Comparison Table for Rental
Area Eco Setia Alam Jaya
Business Park 3 Business Park Business Park
Estimate Rental RM7,000.00 RM10,000.00 RM12,920.00
Building Size 5800 sf 8500 sf 9225 sf
Building Condition Good Good Good
Building Type Cluster Retail Semi-D Factory Semi-D Factory
Warehouse
Table 2.2 Cost comparison table.

Based on cost comparison table for rental, our company choose Eco Business
Park 3, which is located in Pasir Gudang, Johor. Our headquarters is located in Johor
because our main focus on the company in Johor Bahru. This location very strategic
and near with industrial area. Also, around the location there are lot of small company
establish, that we can say they “springing up like mushrooms after rain”. We choose this
building as our headquarters because our customer easily can be consulted in case
they want some advice from our company. This building is new and in good condition,
where we can run our business smoothly. And of course, the pricing for rental is cheap
than other building in comparison make us choose this building.

8
2.2.1.4 Propose Office Equipment

Item Price per unit Quantity Total (RM)

(RM)

Desk 400.00 5 2,000.00

Swivel Chair 219.00 5 1,095.00

Personal Computer 2000.00 5 10,000.00

Apps & Software 300.00 5 1,500.00

Printer / Scanner 6990.00 1 6,990.00

Furniture 800.00 2 1,600.00

White Board 288.00 1 288.00

Organization Board 300.00 1 300.00

Total 23,923.00

Table 2.3 Office Equipment

Item Fixed Monthly Other Expenses

Expenses (RM) Expenses (RM) (RM)

Shop rental 7,000.00

Office equipment 23,923.00

Pantry Equipment 1,000.00

Signboard 1,500.00

Salary 8,500.00

Bill Electric 500.00

Bill Water 40.00

Internet (unifi 100Mbps) 300.00

A4 Paper 150.00
Total 26,423.00 16,340.00 150.00

Table 2.4 Cost Expenses

9
2.2.1.5 Service Process

Start

Login

Upload
Design

Package
Region/Duration/Time

No

Agree?

Payment

End

Figure 2.4 Service flowchart

10
2.2.1.6 Technology Transfer

Register for a Google Play Developer account. To publish Android apps on

Google Play, you will need to create a Google Play Developer account. Using your
Google Account, sign up for a Developer account. Once you have a Developer account,
you can use the Play Console to publish and manage your apps.

2.2.2 Marketing Program

In marketing program we focus and give a full concentration on or customers”

need and wants while contributing profit from various ways to our company. We
determine and segment our market in order we can put our company in many classes,
types and also their needs and wants. This become our main factor in order to attract
and keep our customer stay with our company. Other than that, we also make some
research on our customers’ regular consumer (competitors) in order to differentiate their
weakness and strength.

11
2.2.2.1 General Marketing Aspect

a) Type and Development of Industry

Services Description Price (Rm)

Location Stadium exterior wall 2000
Roundabout 4000
Bridge 3000
Airport 5000
Junction 4000
Duration Videos 20/second
Videos slide 25/second
Image 30/second
Times type 7am - 9am 100
9am - 11am 90
11am - 2pm 120
2pm - 4 pm 80
4pm - 7pm 100
7pm - 10pm 120
10pm - 2pm 140
2pm - 6pm 50
6pm – 7am 70

• All the prices shown above are including GST 6%.

12
 b) Main Customers
Types of customer
Clothes and wears
Zara, Naelofar Hijab, Nike, Adidas,
Clark, Rolex, Louis Vuitton.
Vehicles Companies
Mercedes, Peugeot, Honda, Toyota
Properties Companies
DBI properties, Indah Alam Properties,
SBJ Properties.
Fast Food Companies
Maggi, Mamee, Kopi Kapal Api, Pizza
Hut, KFC, McDonald, Burger King
c) Concurrent size of demand, 5 years forecast.
Year Sales (RM)
1 3955288.00
2 4998368.00
3 6116893.00
4 8936689.00
5 7957899.00
Description
Any kind of clothes and wears
companies and brands including
accessories companies
Any kind of transportation including
Grab and Uber that would like to
advertise their product or services.
Properties agencies who want to show
their construction or properties that can
be watched by people who see our
billboard.
Fast food and beverages that would like
to update their newest promotion on
their product and restaurants.
Reason
Business start-up
Customers believe the efficiency
Upgrade the facilities
Well-known and more friendly
Increasing competitors
13
2.2.2.2 Target Market

a) Target market and basic selection.

Most of our customers are coming from the well-known company that want to update
their current promotion and also their newest product so then their customer will
effectively informed through our online digital billboard.

For sure our customer will need our product because it is so different then the
advertisement shown through the television where they need to pay the new payment if
they want to change their advertisement in case they want to launch their new product.
This kind of dynamic changes that owned by our company for them is the most valuable
thing they owned.

As an advertising company our population of our customer based on the numbers of the
registered companies in Malaysia. The selected companies that can use our apps are
for those companies that already registered under companies’ commission of Malaysia

Company & Business Statistics for Year 2018

Number of Registered Companies and Businesses

Total Limited
Local Foreign Total Total
Liability
Companies Companies Companies Business Partnership
Until 31
December 1,246,423 4,767 1,251,190 6,859,080 14,191
2017
2018
Jan 4,574 4 4,577 39,637 404
Feb 3,636 6 3,638 45,582 416
Mac
Apr
Total 8,210 10 8,215 85,219 820

14
Calculation:

a. Total registered companies = 8210 (Local and Non-Local

Ratio = 821:1 (Local; Non-Local)

b. Percentage of total registered companies:

Local Companies= 0.122 %
Non- Local Companies= 99.87%

2.2.2.3 Main Competitors

Competitor Analysis

Innovation Have Have website Have website Have website but

website but but not but not not applications.
not applications. applications.
applications.
Variations Signboard, Signboard, Digital Signboard, slides
slides slides board. Billboard board, digital
board, LAN Local billboard.
digital area network
billboard drive.
Locations Highway, Side street, Highway, Side street,
urban cities, highway, urban cities, highway, building
bridge, bus building walls, bridge, bus walls, bus stop.
stop, bus stop. stop, monorail
monorail station.
station.

15
Specification Any kind of Properties and Brands, food, Brands, food,
capable Fashion brand franchise, franchise,
company. properties. properties.
Status Mostly In top 10 In top 10 Very famous in
famous in advertising advertising Johor Bahru.
Malaysia. companies. companies.
Branches Kuala Kuala Lumpur, Melaka, Pulau Johor; Kuala
(mostly rated) Lumpur, Pahang, Pulau Pinang, Lumpur,
Johor, Pinang, Selangor. Selangor
Pahang,
Pulau
Pinang,
Perak,
Selangor.

16
Strengths & Weaknesses or SWOT
STRENGTH
we innovate an application through that can able
our customer upload their advertisement online
anytime anywhere. Also they can do it very fast
incase they have any newest product to be
advertised. This application can is connected
online and stimulated to the digital billboard very
fast. High definition billboard.
SWOT
OPPORTUNITIES
Many new cosmetic product launched by social
networkers. Many new cars launched due to the
drop in crude oil prices. Strategic head quarters
location for our customers to get consultant and
advices.
WEAKNESSES
As a new company, our main weanesess is as an
underdog company where we need to penetrate
the current market and compete other
companies that already take places in the
business. Then, we also lack of experiences in
running an advertising company eventhough our
team have a related background.
THREAT
Ecological disturbances at certain places such as
highway, wheather threat such as lightning and
storm on our digital billboard. Increases of the
competitors, Vandalisme on our billboard at
certain location such as urban cities or street
side.
17
2.2.2.4 Growth Strategies to Compete the Competitors

Criteria Description
Service a) Usefulness: Online digital billboard can advertise our
strategy customer advertisement in high definition, fast, easy,
anywhere and anytime.

b) Variety: variety locations, peek time, type of advertisement,

duration and packages.

c) Brand: The digital billboard itself known as a newest product

of our consumer that we rent the billboard. This billboard is
high quality and extremely can be used under hot weather of
Malaysia.

d) Design: Design of our billboard is the newest one that can

attract our customers’ customer into purchasing their product.

Place and a) Customer traffic: our headquarters itself located at the top
distribution cities of Pasir Gudang where our customer can easily go and
strategy ask for some consultant from customer service department.
Other than that our services of digital billboard are located at
the top populated people such stadium junction, bridge and
also roundabout.

b) Safety: our headquarters is completely secured with a 24

hours system recorded CCTV inside and outside where the
probability of our offices to be broken in is quite low. Other
than that, our application of advertiser is highly secured with
the 24 hours system antivirus software where any kind of

18
 suspicious activities or virus cant broke into our masterpiece
application. We also spend about an hour from1am to 2 am
every single day so then our IT department can refreshing our
application to be used by our customer in the next morning.
Our digital billboard also have a 24 hour operated recorded
CCTV to make sure we can easily mark those strangers who
is going to vandalise or digital billboard. Our customer also
can check whether their advertisement is being advertise on
the digital billboard through the CCTV

c) Accessibility: on our headquarters or office, we provide a

good roofed parking lot so then our customer can park their
car or any kind of vehicle safely. Then, our headquarters also
can be connected to the main access to the main city of Johor
Bahru easily. So, our customer can easily track and trace
where our location of the office is exactly.

d) Low rent: our HQ is so very strategic and have a reasonable

and affordable rental amount where it is saving our budget
and also our financial based will be getting stronger

e) Competitors’ location: one of the main factor of our selectee

office is there’s due to the distance from the other advertising
company that take place. So our customer can easily can pick
our company to be their selected advertising service.

Pricing a) Penetrating price: in order to attract our customer attraction,

strategy we are offering a cheap and affordable price to advertise their
advertisement of product and services at the beginning of our
business. After we have stronger customer base we are going
to promote some package respect to the duration, location

19
 and type of material that they can choose on our product. In
order to penetrate the market of advertisement business and
gain n our customer trust and loyalty we provide a very good
high definition of digital billboard on our digital billboard. After
several month we can update our application by adding an
icon so then they can choose whether the want a high
definition of advertisement of lower definition of
advertisement. These all are the thing that will be considered
by our customer in order to appear their product and service
very clear and colourful.

Promotion a) Free gift: one of the best free gift that we can gift to our
strategies. customer who has been always using our application to
advertise their product is by giving them a duration for them to
promote their product free. They will feel more appreciated
because they have become the loyal customer in our
company. .

b) Promotion code: we will send promotion code through email

to our customer so then they can log in into our apps use our
given promotion code so then they choose their time, duration,
and location to advertise their product in case they seems like
the like to use other company billboard. This will keep our
customer to stop advertising their service or product through
other advertising companies.

c) Memberships: in order to keep our customer loyalty under

our hands, we are offering them a membership card so then
they can keep advertise their product through our billboard

20
d) Holiday package: we also giving them a free of charge
holiday packages if they are loyal to our company more than
2 years.

e) Food vouchers: We will buy KFC, McDonald, Pizza Hut and

also other fast food and beverages company voucher in 50-
100 vouchers so then we can post to some of our regular
customer as an appreciation for them in using our service to
advertise their product or service.

21
2.2.4 Management Team

2.2.3.1 Company organisation

DIRECTOR

MD REDZUAN HAFIZ

MANAGEMENT MARKETING FINANCIAL

TECHNICAL
EXECUTIVE EXECUTIVE EXECUTIVE
EXECUTIVE

MOHAMAD FARIDZUL MOHAMMAD AMIRUL MOHAMMAD

MUHAMMAD NUH
HAKIM NIZAM LUQMANUL HAKIM

ADMIN IT ENGINEER CUSTOMER SERVICE

HUMAN RESOURCE ELECTRONIC ENGINEER

22
2.2.3.2 Director’s Background

Director

• Name : Md Redzuan Hafiz Bin Md Yusoff

• Age : 22 years old
• Qualification : Master in Industrial Electrical and Electronic
• Experience : IT Engineer at QUARTO SDN BHD
• Percentage : 20%
Of Ownership
• Specialization : Business Management

23
2.3.1.3 Main Staff Background

Technical Executive

• Name : Muhammad Nuh Bin Saadon

• Age : 25 years old
• Qualification : Master in Industrial Electrical and Electronic
• Experience : IT Engineering at QUARTO SDN BHD
• Percentage : 20%
Of Ownership
• Specialization : IT Technical & Maintenance

24
Management Executive

• Name : Mohamad Faridzul Hakim Bin Noor Sarkawi

• Age : 26 years old
• Qualification : Degree in Business Management
• Experience : Business Management at HONDA DRB HICOM
• Percentage : 20%
Of Ownership
• Specialization : Business and Management

25
Marketing Executive

• Name : Mohammad Amirul Nizam Bin Roslan

• Age : 22 years old
• Qualification : Degree in Business and Marketing
• Experience : Marketing Management at HONDA DRB HICOM
• Percentage : 20%
Of Ownership
• Specialization : Business and Marketing

26
Financial Executive

• Name : Mohammad Luqmanul Hakim Bin Zulfikar

• Age : 22 years old
• Qualification : Master in Financial and Accounting
• Experience : Accountant at CTRM Aero Composite
• Percentage : 20%
Of Ownership
• Specialization : Financing and Accounting

27
 PROFORMA PENYATA ALIRAN WANG TUNAI Jumlah Jumlah Jumlah

OverviewFinancial1.4.2.2
Bulan (PRE) 1 2 3 4 5 6 7 8 9 10 11 12 Tahun 1 Tahun 2 Tahun 3

ProjectionsFinancial4.2
3forProjectionsFlowCash years
PENDAPATAN TUNAI:
Modal Sendiri 100,000.00 - - - - - - - - - - - 100,000.00
Perkhidmatan/Jualan - 120,000.00 150,000.00 170,000.00 200,000.00 230,000.00 260,000.00 290,000.00 320,000.00 350,000.00 380,000.00 420,000.00 2,890,000.00 3,468,000.00 4,508,400.00
A JUM. PENDAPATAN TUNAI 100,000.00 120,000.00 150,000.00 170,000.00 200,000.00 230,000.00 260,000.00 290,000.00 320,000.00 350,000.00 380,000.00 420,000.00 2,990,000.00 3,468,000.00 4,508,400.00

PERBELANJAAN TUNAI:
ASET TETAP
Mesin & Peralatan 35,000.00 - - - 2,000.00 - - - - - 2,000.00 - 39,000.00
Peralatan Pejabat 15,000.00 - - - - - - - - - - - 15,000.00
Papan Tanda 1,500.00 - - - - - - - - - - - 1,500.00
Ubah Suai 5,000.00 - - - - 5,000.00 - - - - - - 10,000.00

KOS PENTADBIRAN
Sewa Kedai 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 3,000.00 36,000.00 36,000.00 36,000.00
Sewa Billboard 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00 600,000.00 600,000.00 600,000.00
Gaji Pengurus 12,000.00 12,000.00 12,000.00 12,000.00 12,000.00 12,000.00 12,000.00 12,000.00 12,000.00 12,000.00 12,000.00 12,000.00 144,000.00 172,800.00 224,640.00
Gaji Pekerja 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 120,000.00 144,000.00 187,200.00
Kwsp & Socso 2,970.00 2,970.00 2,970.00 2,970.00 2,970.00 2,970.00 2,970.00 2,970.00 2,970.00 2,970.00 2,970.00 2,970.00 35,640.00 42,768.00 55,598.40

KOS PEMASARAN
Uniform 500.00 - - - - - 500.00 - - - - - 1,000.00 1,000.00 1,000.00
Promosi Perkhidmatan 10,000.00 - - 2,000.00 - - 2,000.00 - - 2,000.00 - - 16,000.00 19,200.00 24,960.00

KOS OPERASI
Bil Elektrik 200.00 100.00 100.00 100.00 150.00 100.00 100.00 100.00 150.00 100.00 150.00 150.00 1,500.00 1,800.00 2,340.00
Bil Internet 300.00 30.00 30.00 30.00 40.00 30.00 30.00 30.00 30.00 30.00 35.00 25.00 640.00 640.00 640.00
Bil Air 25.00 20.00 25.00 20.00 20.00 25.00 15.00 20.00 15.00 25.00 15.00 15.00 240.00 288.00 374.40
28

Penyelenggaraan Kedai - - - - 300.00 - - - - 300.00 - - 600.00 720.00 936.00

Belian Produk 1,000.00 300.00 300.00 300.00 300.00 300.00 300.00 300.00 300.00 300.00 300.00 300.00 4,300.00 5,160.00 6,708.00

PERBELANJAAN LAIN
Deposit Sewa Kedai 7,000.00 - - - - - - - - - - - 7,000.00
Deposit Air / Elektrik / Telefon 300.00 - - - - - - - - - - - 300.00
Alat Pemadam Api 50.00 - - - - 50.00 - - - - 50.00 - 150.00 150.00 150.00
Lesen & Permit 300.00 - - - - - - - - - - - 300.00 300.00 300.00

Kos Luar Jangka 4,624.35 2,352.60 2,352.75 2,412.60 2,423.40 2,504.25 2,427.45 2,352.60 2,353.95 2,421.75 2,415.60 2,353.80 30,995.10 30,744.78 34,225.40
B JUM. PERBELANJAAN TUNAI 158,769.35 80,772.60 80,777.75 82,832.60 83,203.40 85,979.25 83,342.45 80,772.60 80,818.95 83,146.75 82,935.60 80,813.80 1,064,165.10 1,055,570.78 1,175,072.20
Lebihan/Kurangan (A-B) (58,769.35) 39,227.40 69,222.25 87,167.40 116,796.60 144,020.75 176,657.55 209,227.40 239,181.05 266,853.25 297,064.40 339,186.20 1,925,834.90 2,412,429.22 3,333,327.80

1,925,834.90 4,338,264.12
Anggaran Baki Tunai Awal Bulan / Tahun

(58,769.35) 39,227.40 69,222.25 87,167.40 116,796.60 144,020.75 176,657.55 209,227.40 239,181.05 266,853.25 297,064.40 339,186.20 1,925,834.90 2,412,429.22 3,333,327.80
Anggaran Baki Tunai Akhir Bulan / Tahun
Lebihan/Kurangan Terkumpul (58,769.35) (19,541.95) 49,680.30 136,847.70 253,644.30 397,665.05 574,322.60 783,550.00 1,022,731.05 1,289,584.30 1,586,648.70 1,925,834.90 4,338,264.12 7,671,591.92

C Tambah: Pinjaman 100,000.00 - - - - - - - - - - - 100,000.00

Tolak: Bayaran Balik Pinjaman 2,083.33 2,083.33 2,083.33 2,083.33 2,083.33 2,083.33 2,083.33 2,083.33 2,083.33 2,083.33 2,083.33 22,916.67 25,000.00 25,000.00

2,002,918.23 4,390,347.45
Anggaran Baki Tunai Awal Bulan / Tahun

41,230.65 37,144.07 67,138.92 85,084.07 114,713.27 141,937.42 174,574.22 207,144.07 237,097.72 264,769.92 294,981.07 337,102.87 2,002,918.23 2,412,429.22 3,333,327.80
Anggaran Baki Tunai Akhir Bulan / Tahun
Lebihan/Kurangan Terkumpul 41,230.65 78,374.72 145,513.63 230,597.70 345,310.97 487,248.38 661,822.60 868,966.67 1,106,064.38 1,370,834.30 1,665,815.37 2,002,918.23 4,390,347.45 7,698,675.25
P&L Projections for 3 years
12.4 Proforma Penyata Untung dan Rugi Tahun Pertama 12.4 Proforma Penyata Untung dan Rugi Tahun Kedua

12.4.1 Jenis Perkhidmatan 12.4.1 Jenis Perkhidmatan

RM RM RM RM
Perkhidmatan/Jualan 2,890,000.00 2,890,000.00 Perkhidmatan/Jualan 3,468,000.00 3,468,000.00
Belanja Pentadbiran Belanja Pentadbiran
Sewa Kedai/Tapak 36,000.00 Sewa Kedai/Tapak 36,000.00
Sewa Billboard 50,000.00 Sewa Billboard 50,000.00
Gaji Pengurus 144,000.00 Gaji Pengurus 172,800.00
Gaji Pekerja 120,000.00 Gaji Pekerja 144,000.00
Kwsp & Socso 35,640.00 385,640.00 Kwsp & Socso 42,768.00 445,568.00
Belanja Pemasaran Belanja Pemasaran
Uniform 1,000.00 Uniform 1,000.00
Promosi Produk/Perkhidmatan 16,000.00 17,000.00 Promosi Produk/Perkhidmatan 19,200.00 20,200.00
Perbelanjaan Operasi Perbelanjaan Operasi
Bil Elektrik 1,500.00 Bil Elektrik 1,800.00
Bil Internet 640.00 Bil Internet 640.00
Bil Air 240.00 Bil Air 288.00
Penyelenggaraan Hawa Dingin 600.00 Penyelenggaraan 720.00
Belian Bahan/Produk 4,300.00 7,280.00 Belian 5,160.00 8,608.00
Belanja Kewangan Belanja Kewangan
Faedah 5% 5,000.00 Faedah 5% 5,000.00
Susutnilai 11,950.00 16,950.00 Susutnilai 11,950.00 16,950.00
Lain-lain perbelanjaan Lain-lain perbelanjaan
Alat Pemadam Api 150.00 Alat Pemadam Api 150.00
Lesen & Permit 300.00 450.00 Lesen & Permit 300.00 450.00
Perbelanjaan Luar jangka 30,995.10 30,995.10 Perbelanjaan Luar jangka 30,744.78 30,744.78
Jumlah Perbelanjaan 458,315.10 Jumlah Perbelanjaan 522,520.78
Untung /Rugi Sebelum Cukai 2,431,684.90 Untung /Rugi Sebelum Cukai 2,945,479.22

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 TAHUN TAHUN TAHUN
BULAN
1 2 3
Pendapatan
Perkhidmatan/Jualan 2,890,000.00 3,468,000.00 4,508,400.00

Perbelanjaan
Belanja Pentadbiran
Sewa Kedai 36,000.00 36,000.00 36,000.00
Sewa Billboard 50,000.00 50,000.00 50,000.00
Gaji Pengurus 144,000.00 172,800.00 224,640.00
Gaji Pekerja 120,000.00 144,000.00 187,200.00
Kwsp & Socso 35,640.00 42,768.00 55,598.40

Belanja Pemasaran
Uniform 1,000.00 1,000.00 1,000.00
Promosi Produk/Perkhidmatan 16,000.00 19,200.00 24,960.00

Perbelanjaan Operasi
Bil Elektrik 1,500.00 1,800.00 2,340.00
Bil Internet 640.00 640.00 640.00
Bil Air 240.00 288.00 374.40
Penyelenggaraan Hawa Dingin 600.00 720.00 936.00
Belian Bahan/Produk 4,300.00 5,160.00 6,708.00

Belaja Kewangan
Faedah 5% 5,000.00 5,000.00 5,000.00
Susutnilai 11,950.00 11,950.00 11,950.00

Lain-lain perbelanjaan
Alat Pemadam Api 150.00 150.00 150.00
Lesen & Permit 300.00 300.00 300.00

Perbelanjaan Luar jangka 30,995.10 30,744.78 34,225.40

Jumlah Perbelanjaan 458,315.10 522,520.78 642,022.20

Untung /Rugi Sebelum Cukai 2,431,684.90 2,945,479.22 3,866,377.80

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Performa Balance Sheet for 3 Years
Proforma Kunci Kira-kira Tahun Pertama

RM RM RM RM RM
KOS KADAR SNS SNT NBB
Aset Tetap
Mesin & Peralatan 39,000.00 20% 7,800.00 7,800.00 31,200.00
Peralatan Pejabat 15,000.00 20% 3,000.00 3,000.00 12,000.00
Papan Tanda 1,500.00 10% 150.00 150.00 1,350.00
Ubahsuai 10,000.00 10% 1,000.00 1,000.00 9,000.00
JUMLAH 65,500.00 11,950.00 11,950.00 53,550.00

HARTA SEMASA
Tunai Di Tangan 2,002,918.23
Deposit 7,300.00
Penghutang - 2,010,218.23

LIABILITI SEMASA
Pinjaman 82,083.33
Pemiutang - 82,083.33
1,981,684.90

DIBIAYAI OLEH

MODAL 100,000.00
Untung/Rugi Terkumpul -
Untung/Rugi Semasa 2,431,684.90
TOLAK: AMBILAN - 2,431,684.90
2,531,684.90
Proforma Kunci Kira-kira Tahun Kedua

RM RM RM RM RM
KOS KADAR SNS SNT NBB
Aset Tetap
Mesin & Peralatan 39,000.00 20% 7,800.00 15,600.00 23,400.00
Peralatan Pejabat 15,000.00 20% 3,000.00 6,000.00 9,000.00
Papan Tanda 1,500.00 10% 150.00 300.00 1,200.00
Ubahsuai 10,000.00 10% 1,000.00 2,000.00 8,000.00
JUMLAH 65,500.00 11,950.00 23,900.00 41,600.00

HARTA SEMASA
Tunai Di Tangan/Bank 4,390,347.45
Deposit -
Penghutang 7,300.00 4,397,647.45

LIABILITI SEMASA
Pinjaman MARA 62,083.33
Pemiutang - 62,083.33
4,377,164.12

DIBIAYAI OLEH

MODAL 100,000.00
Untung/Rugi Terkumpul 2,431,684.90
Untung/Rugi Semasa 2,945,479.22
TOLAK: AMBILAN - 5,377,164.12
5,477,164.12

Proforma Kunci Kira-kira Tahun Ketiga

RM RM RM RM RM
KOS KADAR SNS SNT NBB
Aset Tetap
Mesin & Peralatan 39,000.00 20% 7,800.00 23,400.00 15,600.00
Peralatan Pejabat 15,000.00 20% 3,000.00 9,000.00 6,000.00
Papan Tanda 1,500.00 10% 150.00 450.00 1,050.00
Ubahsuai 10,000.00 10% 1,000.00 3,000.00 7,000.00
JUMLAH 65,500.00 11,950.00 35,850.00 29,650.00

HARTA SEMASA
Tunai Di Tangan 7,698,675.25
Deposit -
Penghutang 7,300.00 7,705,975.25

LIABILITI SEMASA
Pinjaman MARA 42,083.33
Pemiutang - 42,083.33
7,693,541.92

DIBIAYAI OLEH

MODAL 100,000.00
Untung/Rugi Terkumpul 5,377,164.12
Untung/Rugi Semasa 3,866,377.80
TOLAK: AMBILAN - 9,243,541.92
9,343,541.92

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 TAHUN TAHUN TAHUN
BULAN
1 2 3
ASET TETAP
Mesin & Peralatan 31,200.00 23,400.00 15,600.00
Peralatan Pejabat 12,000.00 9,000.00 6,000.00
Papan Tanda 1,350.00 1,200.00 1,050.00
Ubahsuai 9,000.00 8,000.00 7,000.00
53,550.00 41,600.00 29,650.00

ASET SEMASA
Tunai Di Tangan 2,002,918.23 4,390,347.45 7,698,675.25
Deposit 7,300.00 - -
Penghutang - 7,300.00 7,300.00
2,010,218.23 4,397,647.45 7,705,975.25

LIABILITI SEMASA
Pinjaman 82,083.33 62,083.33 42,083.33
Pemiutang - - -
82,083.33 62,083.33 42,083.33

1,981,684.90 4,377,164.12 7,693,541.92

EKUITI

Modal 100,000.00 100,000.00 100,000.00

Untung/ Rugi Terkumpul - 2,431,684.90 5,377,164.12
Untung/ Rugi Semasa 2,431,684.90 2,945,479.22 3,866,377.80
Tolak : Ambilan - - -

2,531,684.90 5,477,164.12 9,343,541.92

2.2.4.2 Financial Qs to Consider

1. How will your revenues and expenses develop?

A: By leasing more digital billboard space at the highway in future.

2. What assumptions underlie your financial planning?

A: With digital billboard, the ads has its timing which we can post more than one
sellers’ ads so more seller will see this opportunity to advertise their products

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 3. What sources of capital are available to you to sustain operations?
A: As for starting we already has 5 shareholders where every one of them
invested a total RM 20 000, so if there is crisis we should be able apply loan from
potential organisation.

4. How will you realize profits?

A: We will put our mission into action where progressively finding a way in
marketing digital ads, finding options to not just posting ads limited to highway
billboard.

5. What can an investor expect should they invest in your company?

A: Yes, because nowadays technology has taken the world to the next level
where its easier to reach people, so by using digital billboard seller will realise
this and grab this opportunity for people to notice their product.

SECTION 3.0 CONCLUSION

a) The past financial performance showed a satisfactory increasing of Incomes and

profitability.
b) The current demand of our service is at a stable and strong position.
c) The company manages to have a branches and big name in Marketing and
Advertising.
d) The entrepreneur is trying a new challenge in this Marketing and Advertising and
commit to successful business.
e) Our company located at strategic place.
f) The company will be known in Pasir Gudang.

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