Professional Documents
Culture Documents
DATE : 20 / 4 / 2022
APPROVAL DATE :
MARKETING PLAN
The customers will be with in the area and across the country,retailers and consumers.
The business is under soleproprietor,it means the intiatoris under insuarance and has timetable of money in and out.
2.2 competition
It has asocial media platform that is used to display material and their prices.
2.4Distribution
3.ORGANIZATIONALPLAN
It will be under manager,finane manager,sale manager,cashier.
The manager should have a diploma in electrical engineering . the least worker should have atleast certificate on the same area of study.
4.OPERATIONAL PLAN
The business will be operating from monday to surtarday as from 6AM to 10PM
5.FINANCIAL PLAN.
CHAPTER1.
BUSINESS DESCRIPTION
1.7 Industry.
Dynasty company falls under secondary industry of electronics thus receiving goods from manufactured industry since it offers ready made goods.
MARKETING PLAN.
Customers.
The customers of the business will be the customers, retailers, schools, hospitals and people around and far.
The business will also have some of there quest since the business will be writing request to different institution so as to supply and also install electricity when needed.
Market share
The proposed business will have 50% of demand for the services and goods.
The figure bellow shows a piechart on how the business will be targeting its potential customerse. product and services that will be sold and their demand.
A:PRIVATE OFFICE
B : lNSTITUTION
C: COUNTY GOERNMENT.
A
B
C
Competition.
JB has ahigh strength in the business where it is well known and it has been giving services for many years there foregaining popularity.
Its weakness is that the worker sarelazy and is located where there is poor transportation.
Mwenda pole electronics is huge and work veryfast,they offer discount and promotions.There weakness is that are not skilled and other rare trainees hence not familiar with sells and marketing.
Pricing strategy.
Theproductwillbeatanaffordablepricewhereallcustomersareservedequally.
Incaseofchangeinpricethecustomerswillgetanupdateimmediatelyinthenewspaper,socialmediaandpostersbeforethechangeismade.
ThepromotionwillbedonebythepeoplelivinginBusiasoastopreparethempsychologicallyforthebusinessabouttostartinthecommunity.
Salestactics.
Thebusinesswillofferdiscountongoodpurchased.
Thebusinesswillhaveonlinemarketingwherecustomerswillbeabletoordergoodsandbeabletohavethemwithinashortperiodoftime.
Thebusinesswillsellgoodsdirecttoconsumers,institutionsandevenofferdeliveryservices.
Therewillalsobedoortodoordelivery.
Distribution strategy.
Goods/productswillbedistributedtocustomersandinstitutionsatasmallfee.
Therewillbedoortodoordeliverywiththecompany’svehicledependingonquantityoftheproductspurchased.
CHAPTER3.
ORGANIZATIONAL PLAN.
i).Organizationalstructure.
MANAGER
c).Liason officer
Co-ordinate the surbodinate staff.
Play arole as the surpervisor in the business.
Qualifications.
a)MANAGER.
Well versed in sales and marketing and also has done diploma in electrical engineering.
Should have 3year experience in electrical marketing.
b)FINANCIAL MANAGER.
Adiplomain accounting.
2 years experience in the field.
c)LIASON OFFICER.
Diplomain business management
d).OTHER PERSONEL.
Duties Qualifications.
Cleaning of the premises : Good teamwork.
Electrician: Certificate in electrical.
Advertising of the business: form four leaver.
Taking care of the business: good communicationskills.
Theadvertisementwillbemadebeforethestartofthebusinessonemonthearlier.
Afterthefeedbacktheapplicantwillbeshortlistedandbegiventhedateoftheinterview.
Aftersomeperiodtheywillbecalledandstarttrainingbasedontheapplicantfieldofstudyandlunchwillbeprovided.
Themanagerwillfollowuponhowtheemployeearedoingtheirworkanditsthroughthefollowupthattheywillbegivenpromotion.
IV).REMUNERATIONANDINCENTIVES.
Theabovetablerepresentthejobtitleofpersonsoperatingwithinthecompanyandtheirsalary,allowance,grosspay,taxesandnetpayrespectively.
V)LICENCEPERMITBYLAW.
The company
willrequireatradelicenceofsh.2000,themoneywillbeobtainedfromthebusinessapartfromthefirst2months.Thetradelicencewillbeobtainedfromthecountygovernmentofficesundertrademanagement.Itwill
havelawwhichwillgoverntherunningbusinesse.gputtingonadustcoatfortheinstaller,cleaner,sellperson.numberofdrugsordrinkingduringworkinghours,gooddressingmodeandpantualityinreportingtime.
VI).SUPPORT SERVICES.
The support service of the company shall rely on all government legal forms and permits.
a).insuarance.
b).banking services.
c).government policy.
The business shall use Kenya commercial bank (KCB)to carry out all the business finances to both staff and customers.
CHAPTER4.
OPERATIONAL PLAN.
PRODUCTION STRATEGY.
TOTAL 462,600
OVERHEAD COST
RENT 120000
INSUARANCE 12000
ELECTRICITYBILLS 20000
TELEPHONECHARGES 6000
TOTAL 158,000
962,600+200000+158,000=1,320,600
TOTAL SALES – TOTAL COST = NET PROFIT.
962600=100%
110%=110x962600
100=1,058,860.
Totalsales=1,058,860
Totalcost=962,600.
Netprofit=1,058,860-962,600=96,260
All customers will be treated the same nomata what they purchase.
TYPEOFREGULATIONS COST
Labourlaw 100,000
Environment 75000
Safety 15000
Tradeact 12000
Total 202,000
CHAPTER5
PRE-OPERATIONALCOST.
Expenses Cost
Overheadproduction 15000
Labour 200000
Tax 50000
Total expenditure 275,000
DYNASTY ELECTRONIC COMPANY WORKING CAPITAL FOR THE YEAR ENDED 2021.
CurrentAsset Sh.
Cashinhand 10000
Cashatbank 30000
Deptors 20000
Pre-payment 20000
TOTAL 80,000
CurrentLiability Sh.
Craditors 3000
Shorttermloans 90000
Unpaidbills 5000
TOTAL 18,000
Networkingcapital=currentasset–currentliability.
=80000-18000=62000.
PREPARATION OF CASH FLOW STATEMENT.
CASHINFLOW JAN FEB MAR APR MAY JUN JULY AUG SEPT OCT NOV DEC TOTAL
CASHSALES 40000 90000 80000 50000 70000 20000 20000 30000 10000 15000 100000 120000 645000
CASHINHAND 20000 40000 50000 20000 100000 5000 25000 80000 50000 15000 30000 45000 460000
CASHATBANK 50000 45000 100000 20000 15000 80000 75000 30000 25000 10000 90000 20000 560000
LOANS 200000 150000 100000 450000
DONATIONS 100000 200000 300000
DEPTORS 189000 50000 18000 20000 80000 15000 10000 15000 20000 70000 10000 458000
TOTALINFLOW 490000 175000 380000 108000 205000 335000 135000 150000 280000 160000 290000 195000 2,903,000
CASHOUTFLOW
PURCHASES 100000 200000 50000 10000 30000 40000 430000
CREDITORS 150000 10000 50000 210000
LOANREPAYMENT 300000 20000 70000 390000
ELECTRICITY 1500 5000 1500 1500 6000 15OO 15000
RENT 80000 80000 160000
WATERBILLS 2000 1000 1500 500 5000
TOTAL 1,210,000
DYNASTY ELECTRONIC COMPANY PROFORMAIN COME STATEMENT FOR THE YEAR ENDED 2021.
PARTICULAR 2021
SALES 405900
LOSSCOSTOFSALES 329000
GROSSPROFIT 76900
PARTICULAR 2021
SALARYWAGES 139300
WATERBILLS 5000
TOTALCASHOUTFLOW 1,210,000
NETPROFITBEFORETAX 1,693,000
PROVISIONFORTAX10% 169,300
NETPROFITAFTERTAX 1,523,700
BREAKEVENPOINT.
FIXEDCOST SH.
SALARYWAGES 139,300
RENT 160,000
LICENCEPERMIT 5,000
TOTAL 304,300
VARIABLECOST SH.
COSTOFSALES 10,000
WATERBILLS 5000
ELECTRICITYBILLS 15000
TELEPHONEBILLS 6,000
TOTAL 36,000
Breakevenpoint=Fixedcost.
100%-(variablecostx100)
Sales.
304,300-36,000x100
10010,000
=2,683.
DESIRED FINANSING.
Pre-operationalcost 275,000
Workingcapital1000
Fixedasset304,300
TOTAL580,300
PROPOSED CAPITALIZATION.
ITEM COSTS
OWNERKCB 1,000,000
FRIENDSDONATION 800,000
LOANS 450,000
DONATION 300,000
TOTAL 2,550,000