Professional Documents
Culture Documents
NATIONAL
POLYTECHNIC
DEPARTMENT OF
ELECTRICAL AND
ELECTRONICS
ENGINEERING
DIPLOMA IN
ELECTRICAL AND
ELECTRONICS
ENGINEERING
UNIT: BUSINESS PLAN
STUDENT NAME:
BULIALIA VERONICAH
ADM NO.44581
BUSINESS PLAN
VOLTAMP
ENGINEERING SERVICE
P.O BOX 319-00500
KAKAMEGA
TEL : +254792113650
Email : Volta mp supplier a
gmail.com
ACKNOWLEDGEMENT
I wish to acknowledge God first and all the
people who helped me in different ways
for making my business plan to be
successful.
I would like to express my gratitude to my
parents and uncles who supported me and
encouraged me toward, the completion of
this business plan . I am also grateful to my
supervisor Mdm Grace for her valuable
guidance and support that helped me a a
lot and also enabled me coming up with this
business plan.
Table of Contents
ACKNOWLEDGEMENT
1.0 EXECUTIVE SUMMARY
1.1 BUSINESS DESCRIPTION
1.2 MARKETTING PLAN
1.3 ORGANIZATION AND MANAGEMENT PLAN
1.4 OPERATIONAL /PRODUCTION PLAN 1
1.5 FINANCIAL PLAN
2. O BUSINESS DESCRIPTION
2.1 BACKGROUND OF THE OWNER
2.2 BUSINESS NAME
2.3 BUSINESS LOCATION AND ADDRESS 2
2.4 FORM OF OWNWERSHIP
2.5 TYPE OF BUSINESS
2.6 PRODUCTS AND SERVICES
2.7 JUSTIFICATION OF THE OPPORTUNITY
2.8 INDUSRTY
2.9 GOALS OF THE BUSINESS
2.9.1 OBJECTIVES OF THE BUSINESS
2.1.0 ENTRY AND GROWTH STRATEGY
2.1.1 ENRTY PLAN
2.1.2GROWTH PLAN
CHAPTER THREE
3.0 MARKETING PLAN
3.1 CUSTOMER
3.2 MARKET SHARES
3.3 COMPETITION
3.4 METHODS OF ADVERTISEMENT AND
PROMOTION
3.5 PRICING STRATEGY
3.6 SALES TACTICS
3.7 DISTRIBUTION STRATEGY
CHAPTER FOUR
4.0 ORGANIZATION AND MANAGEMENT PLAN
4.1 MANAGEMENT TEAM
4.2 OTHER PERSONELS
4.3 RECRUITMENT TRAINING AND
PROMOTION
4.3.1 RECRUITMENT
4.3.2 TRAINING
4.3.3 PROMOTION
4.4 RENUMERATION AND INCENTIVES
4.4.1 RENUMERATION
TABLE OF RENUMERATION AND INCENTIVES
4.4.2 INCENTIVES
4.5 LICENSES, PERMITS AND BYLAWS
4.5.1 LICENCES
4.5.2 PERMITS
4.5.3 BY-LAWS
4.6 SUPPORT SERVICES
4.6.1 BANKING
4.6.2 INSURANCE SERVICE
4.6.3 CONSULTING SERVICES
4.6.4 LEGAL SERVICE
CHAPTER FIVE
5.0 PRODUCTION AND OPERATION PLAN
5.1 PRODUCTION FACILITY AND CAPACITY
5.1.1 FIRMS LAYOUT
5.2 PRODUCTION STRATEGY
5.3 PRODUCTION PROCESS
5.4 GOVERNMENT POLICY
5.4.1 HEALTH REQULATIONS
5.4.2 SAFETY
5.4.3 ENVIRONMENTAL REQULATIONS
CHAPTER SIX
6.0 FINANCIAL PLAN
6.1 PRE-OPERATIONAL COST
6.2 THE ESTIMATES OF THE WORKING CAPITAL
6.3 CASH FLOW FOR THE YEAR 2024
6.4 PROFOMA INCOME STATEMENT
6.5 PROFORMA BALANCE SHEET
6.6 BREAK EVEN CALCULATIONS AND
ANALYSIS
6.7 PROFITABILITY RATIONS
6.8 DESIRED FINANCE
APPENDICES
EXECUTIVE SUMMARY
1.1 BUSINESS DESCRIPTION
The proposed business will be called
VOLTAMP ENGINEERING SERVICES. The
business will be located in Kakamega town,
near the police station. Next to Khetias
supermarket along Amalemba Road. The
enterprise is a sole proprietorship type of
business which aims on maximizing profit,
and create self employment: monitor, archive,
keep records of footage and enhancing
employee productivity. The business falls
under Electrical engineering. The enterprise
will out do its competitors within the
surrounding because of the skills acquired
through training and the market research
undertaken which will capture wide targeted
group of customers
1.2 MARKETTING PLAN
The business expects competitors from
various firms within Kakamega towns and
neighboring towns. So as to cope up
with competition the proprietor will rely on
market analysis. This will help the proprietor
to identify the strength and threats of the
competitors and take advantage of there
weakness and capitalize on the opportunities
available .
1.3. ORGANIZATION AND MANAGEMENT
PLAN
The enterprise will formulate a simple
organizational and management structure at
the initial stage. The manager will be the
owner of the business and will have an
assistant manager who will relieve him when
off duty. Business personnel will also be
included to assist running of the business.
Some legal documents and other support
services will be required to run and start the
business.
1.4OPERATIONAL /PRODUCTION PLAN
The business operations will commence and be
carried out as per the business policies. Few
equipment and facilities will be purchased
initially and others bought later once the
business expands.
1.5 FINANCIAL PLAN
The financial plan shows all the
expenditures that will be incurred prior to
and during the business operation.
Proprietor has to calculate a gross profit
which will cover the whole cost incurred. The
proposed capital will be Ksh 300000. That
will be owner savings Ksh
500000 from family contribution and friends.
CHAPTER TWO
2. O. BUSINESS DESCRIPTION
2.1. BACKGROUND OF THE OWNER
The proposed business will be owned by
Bulialia Veronicah aged 22years old single
living in Kakamega address 319, currently a
second year student in Kenya Coast National
Polytechnic pursuing a diploma course in
electrical and electronics engineering
2.2 BUSINESS NAME
The proposed business will operate under the
name, VOLTAMP ENGINEERING SERVICES.The
business name is derived from my own
creativity of how the business will work
efficiency as the name suggest the business
will operate express quickly and efficient to
cater for the needs of the customers. At the
start-up stage the business will operate as one
branch with a projection to set up a number of
branches after few successive year of
ooperation
LOGO
Key
High court andpolice station
CHAPTER THREE
3.0 MARKETING PLAN
3.1 CUSTOMER
The target of the business will be selling
products to expected potential customers
including retailers, individuals, hotels,
institutions, like schools , hospitals . the
VOLTAMP ENGINEERING will consider all
customers from all backgrounds. The product
will always beefficient and always of good
quality and quantity
Breakdown of customers is as follow:
Institutions:-Hospital
-schools
Wholesaler:-Supermarket
-hotels
Retailer;-
Households/ individuals
Enterprise 1 2 3 4
Customer 1300 4500 2700 1500
Market 13% 45% 27% 15%
share
za
AFTER PENETRATING INTO THE BUSINESS
Enterprise 1 2 3 4 5
Customers 1000 4000 1800 1100 2100
Market 10% 40% 18% 11% 21%
share
3.3 COMPETITION
3.3.1.COMPETITORS NAME
3.3.2.SWOT ANALYSIS
4.4.2 INCENTIVES
Employees will be given health insurance
cover and house allowances they will be
paid over time money that’s for every
overtime it will be paid 130ksh. The
employees will be provided with free lunch
and four o’clock tea by the business
4.5 LICENSES, PERMITS AND BYLAWS
4.5.1 LICENCES
The business will require a trading licenses
from the Nairobi city council which will cost
3000 KSH per month. This is to comply with
the laws of the county
4.5.2 PERMITS
The business will acquire its permit from
Kakamega count government. LIt will be
checked once a year and will cost 4000
shillings.
4.5.3 BY-LAWS
We will be required to fill a tax return from
the revenue authority so as to comply by the
laws of the country this will cost 300 shillings
monthly.
4.6 SUPPORT SERVICES
The support service like bank will help in
keeping money and enhance savings in
business.
4.6.1 BANKING
The business will open an account with equity
Bank in Kakamega as a fixed account with the
name Voltamp Engineering Services. The
service will help the business in building up
and to borrow loans from them when we need
it with low interest that’s why we prefer to
open on account with them.
4.6.2 INSURANCE SERVICE
We will incur an insurance cover from the
JUBILEE INSURANCE this will insure us from
any danger that may occur which we will be
paying three thousand shillings for every six
months.
4.6.3 CONSULTING SERVICES
We will seek advice from grown enterprises
who has been in this business for a long period
and I always look up to him and so he can be
of much help in giving the perfect advice.
4.6.4 LEGAL SERVICE
In case of any problem the business we will
seek a legal service from FUTURE ADVOCATES
for 1500 shillings per month and its located in
Kakamega along Amalemba. Future advocates
P, O BOX 319, Amalemba
Glory be it floor 4, room 6.
CHAPTER FIVE
5.0 PRODUCTION AND OPERATION PLAN
5.1 PRODUCTION FACILITY AND CAPACITY
Voltamp enterprise will require a premise to
operate from, this premises will be situated at
kakamega town at amalemba area. The
enterprise will require offices for other
manager, supervisors and accountants.there
will be other facilities required as listed below;
Furniture
10,000
Capital
50,000
Pro-box vehicle
489,000
Creditors
50,000
Stock
40,000
Short term loan
40,000
Cash at bank
10,000
Debtor
25,000
TOTAL
590,000
TOTAL
590,000
VARRIABLE COST
AMOUNT
Electricity
168,000
Wages
120,000
Postage
144,000
TOTAL
432,000
FIXED COSTS
AMOUNT
Rent
48,00
Salaries
36,000
Loan interest
23,100
TOTAL
107,000
Working capital
30,000
Fixed assets
140,000
TOTAL
322,000
APPENDICES
LOCATIONAL MAP
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