SUBMITTED TO

Ms. Shabana Naveed

Submitted By
Amrozish Rana L1F17BBAM0099
Abeera Shoaib L1F17BBAM0087
Sidra Masood L1F17BBAM0094
Awais Khalid L1F17BBAM0089
Mushtaq Ahmed L1F17BBAM0096

Car Chabi
Car key Remote Now in your smartphone
1. Title Page.
2. Acknowledgments.
3. Introduction.
4. Vision and Mission.
5. SWOT Analysis.
6. Target Marketing.
7. Promotion.
8. Expenses.
9. Organizational Chart.
Who we are
We provide you a range of features and make sure that
you are in control. With our cutting-edge technology, we confirm that
you are in good hands. With Car Chabi variety of features we have all
your needs satisfied from Remote Starting to Securing your car when
you are not around. With auto lock and unlock, auto start and stop, we
believe to have made an impact in your life.

Our app will automatically store the last parked location of the car. It
will store the point where the app connection is lost with phone. With
the app, you can start multiple car, just select the car enter the pin and
you are good to go
Acknowledgments
I would like to convey my deepest appreciation to all those who
provided me the possibility to complete this report.  A special regard I
give is to Mr Ali Rashid, whose participation in stimulating suggestions
and encouragement, helped me to coordinate my project especially in
writing this report.

I owe my deep gratitude to our project guide Ms. Shabana Naveed,

who took keen interest on our project work and guided us all along, till
the completion of our project work by providing all the necessary
information for developing a good system

Some special thanks go to our team who helped to assemble the

data and gave suggestion about the task.
  Introduction
“Car Key Remote, Now in Your Smartphone”

 Get Car Chabi Installed in Your Car and Mobile.

 Car Chabi Will Have All Your Satisfied Features Operated from
Your Mobile.
 Lock/Unlock, Start/Stop, Turn Ac on And to Secure Your Car

 Our Vision
To Facilitate People Through Our Software Anytime,
Anywhere, And on Any Device.

 Our Mission
To Attract and Attain Customers towards technology
and Innovation.

 Core Values
1. Innovation
2. Entrepreneurial
3. Integrity
4. Safety and Reliability
  Objectives
We want to grow the business into Punjab and then to
whole Pakistan.

 Goals
We will Ramp up Productivity in our Business.

We will create a New Customer Service Process.

We will start Using Social Media Marketing in our Business.

 Strengths
1. We can give good customer
care, as the current small
amount of work means we
have plenty of time to devote
to customers.
2. We can respond very quickly as
we have no red tape, and no
need for higher management
approval.
3. We have low overheads, so we
can offer good value to
customers.
4. Keeping costs below that of
competitors.
Opportunities
1. Local government wants to
encourage local businesses.
2. Our competitors may be slow
to adopt new technologies.
3. Internet as a marketing tool.
4. Customers’ increasing
knowledge about what they
want in cars.
SWOT Analysis
Weaknesses
1. Don't have much of a
marketing budget.
2. We have a small staff,
with a shallow skills base
in many areas.
3. No partnerships or
strong relationships with
computer retailers
4. Our cash flow will be
unreliable in the early
stages.
Threats
1. Expense of running ads
2. Strong relationship of
competitors with
retailers
3. Competition is
increasing.
4. Cost of technology
investment
Target Marketing

 Geographical Segmentations
Geographical areas of Lahore are our target.

 Demographical Segmentations
Old and young people, both male Female
and people with an average of 50000 income per month are
our Demographic Segmentation

 Psycho-graphical segmentation
Students, Officers, car guys and people
who live lavish life style are our Psycho-graphical
segmentations.
 Product Strategy
I. Nature of our product is Safety and Security.
II. Our Product name is ‘’Car Chabi’’.
III. Our Focus is to get registered soon.
IV. Our product is customer and market-driven.

Promotion
We Can Promote our business by following ways.
 By Doing professional conference.
 By Offering free consultation meeting.
 By Networking on LinkedIn.
 By Using social media platforms.
 By Creating a Successful B2B Marketing Strategy.
 By Creating an awesome company website.
 By Creating Commercial Videos.
 EXPENCES
I. App Developer = 350000
II. Advertisement= 2,00,000
III. Companion= (10,000*4) 40,000
IV. Per Device Expense= 6000 (6000*50=300000)
V. Sales Vendor = 60,000
VI. Device Cost= 5000
VII. Total Price =10000 Total Expense=500000
VIII. Profit= 100000
Organizational Chart

CEO

MANAGER

FINANCE OPERATE PRODUCTION

MANAGER MANAGER MANAGER

ACCOUNTANT LABOUR
Income statement

Sales 2500,000
Cost of goods sold 1400,000
Gross profit 1100,000
Selling expense 50,000
Admin expense 50,000 -100,000
Net balance 10,00,000
Balance sheet

Assets Liabilities
Debtors 50,000 Notes 60.0000
payable
Furniture 300,000 Rent 30,0000
Tools 400,000 Utilities 50,000
Advertisement 200,000 Tax 25,000
Device 5000 App 25,000
developer
Cash in bank 22500
Cash at bank 22500
Total 10,00,000 Total 10,00,000