Innovation Drive Application Form
Project Name : ChawadaOnline
Innovator/Organisation Name : ChawadaOnline
Notes for Applicants
Thank you for your interest in the Innovation Drive Program. Please fill out this form and submit
via email to innovationdrive@potraz.gov.zw, together with a copy of your project proposal.
Also note the following:
1. Please ensure that you have provided all the required information prior to submission. Any
willful suppression or falsification of the required information will render the application null
and void. In addition, the applicant and the organisation he/she represents will also be
barred from applying for support under the Drive in future.
2. Short-listed applicants will be required to make a presentation of their proposed Project to
the Drive Evaluation Committee upon request.
3. Please indicate ‘N/A’ in the required fields where inapplicable.
4. For enquiries on the submission of the proposal, please email
innovationdrive@potraz.gov.zw.
PART I – APPLICANT INFORMATION
1) Name & Designation of the applicant: Gabriel Tafadzwa Manjonio – Managing Director
2) Name of the organisation: ChawadaOnline
3) Mailing address: gmanjonjo@chawadaonline.co.zw
4) E-mail address: gabrieltmanjonjo@gmail.com
5) Contact no.: 0774880140
6) Description of affiliations to N/A
companies / organisations
PART II – PROJECT DETAILS
1. Project Summary
ChawadaOnline is a Zimbabwean registered ecommerce company that offers a wide range of
quality products online such as electronics, computers, groceries, fashion, home appliances and
much more. The idea behind ChawadaOnline is to encompass all retailers, wholesalers and any
individual sellers on one platform that can be accessed conveniently by the consumers. Simply
put, it is Zimbabwe’s retail industry brought together on a consumer’s device. The Zimbabwean
economy is moving towards digitization and ChawadaOnline will complement the move.
2. Project Description
Please describe your Project in greater detail explaining how it makes use of ICTs. You may
attach images with your submission to illustrate the Project if appropriate (e.g. screenshots
and short videos of applications or prototypes).
ChawadaOnline is an ecommerce company that is creating an online marketplace for mostly
local buyers and sellers to interact. The platform will operate 24/7 and will with a secure
payment platform and quick delivery system of purchases made to the consumer.
ChawadaOnline focuses on providing convenience to the users and price information.
ChawadaOnline brings about unlimited shopping hours to consumers. Anytime, anywhere and
doing anything, a customer can make a purchase online and get their goods delivered in the
stipulated agreed time. Imagine the convenience of not having to be limited by closing hours. We
have a CRM software that will enable us manage a one on one relationship with our customers
no matter how large the numbers of our customers’ base grows to.
2.1 Market Definition
Identify and define the problem/pain which the innovation will solve.
The cash shortages in Zimbabwe has led to the rise of multi-tier pricing of commodities.
Prices of goods depend on whether you have cash or plastic money. Consumers end up
getting short-changed of their hard earned monies. ChawadaOnline provides an online
market with a secure payment platform where prices do not rise because it is plastic money.
We accept all forms of online payment with no price discrimination with the exception of
transaction charges.
Define and quantify the accessible market for the innovation.
The target market comprises of all users who want a market for their product or service and
those looking for a place to buy products. Transactions will be carried out as Business to
Business, Business to Customer , Customer to Customer, Customer to Business and
Business to Customer. An estimated 1.66 billion people from all over the world shop online .
Indicate how easily the innovation can be developed, and how fast it can go to market.
ChawadaOnline already has a functional and user friendly website. The era in which we live
in has become known as the digital era. Statistical information obtained from STATISTA
show that in 2017, an estimated 1.66 billion people worldwide purchase goods online.
During the same year, global e-retail sales amounted to 2.3 trillion U.S. dollars and
projections show a growth of up to 4.48 trillion U.S. dollars by 2021. These figures show
how consumers are responsive to online shopping sites.
Provide proof that the target market will afford to buy the products of the innovation.
The platform offers a place for users to carry out their day to day transactions conveniently
charging their own prices and agreeing to transact at the price. It is an online marketplace
which eliminates geographical barriers therefore bringing the buyer and seller together.
Indicate how easy it is for the potential customers to deploy the innovation, taking into
account time, change of behaviour and the speed of technological advancement.
Using the platform will not be difficult to the end users. The platform is easy to navigate and
at most the target market has had an experience with an international ecommerce site e.g.
Amazon
2.2 Social Impact
How will the Project deliver social/economic value?
Consumers will now be able to buy products hustle free and get to enjoy the real value of
their money. Also nomore time wasting in queues and families can get their goods delivered
in the comfort of their homes.
Desired Outcomes Outcome Proposed Targets
indicators
High reachability 4 months into launch
High conversions 6 months after launch
25% gross margin
7 months after launch
2.3 Sustainability
Describe how the innovation can turn into a project that can be sustained, and the potential
that the innovation can be scaled up to a national or international level.
We will ensure that we engage in continuous capacity building of our workforce; we will not
relent in training and retraining of every of our employees. Also, we will introduce a policy that
guarantees our management team to become part owner of the business. As a matter of fact,
profit-sharing arrangement will be made available to all our management staff and it will be
based on their performance for a period of three years or more.
ChawadaOnline will make sure that the right foundation, structures and processes are put in
place to ensure that staff welfare is well taken of. Our company’s corporate culture is designed to
drive our business to greater heights and training and retraining of our workforce is at the top.
We are also an environmentally friendly company
Clearly indicate how the innovation will generate enough revenue to repay the loan, and uplift
the standard of living of the innovators.
We will get a 10% commission on every transaction made on the platform. Revenue will also
from our own products as ChawadaOnline that we will sell on the platform. Part of the revenue
will be generated too from advertisements of large retailers’ products and services.
Clearly indicate how the Project will continue to deliver value beyond the funding period.
We will give more attention and focus to our already existing customers, keeping them
satisfied so that they remain loyal. We will not slow down on advertising and we will put up
strong advertising campaigns to always stay relevant to the customers. ChawadaOnline has
a well organised team who are passionate and committed to their work and will play a huge
role in seeing that the business survives.
2.4 Technological Impact
Clearly describe the impact of the innovation and the potential of the proposed idea to cause
technological change/digital transformation.
ChawadaOnline will change the way people shop and live their day to day lives. It brings so
much convenience and eliminate the hustle on both the buyer and seller side.
ChawadaOnline will eliminate costs associated with looking for a suitable buyer and costs
associated with looking for the right priced product. Everything will be in the users’ palm on
their smartphone and computer. Queues will be a thing of the past in retail shops as orders
can be placed and delivered right at a customer’s doorstep.
How are ICT concepts used in this Project?
There will be the usage of computers, including hardware, software and networks used to
communicate, store and manage the online platform.
How is this Project different from what is currently available in the public domain?
ChawadaOnline is different in that it will minimize delivery time to the shortest possible time
an order can be made available to the consumer. Also it will make sure that a consumer can
return a default product which is something the existing sites haven’t been taking note of.
Our platform will also be the first to integrate already existing shops on the platform for users
to just navigate through and buy their selected products.
Is it a unique idea or a new way of doing something that is already being done?
ChawadaOnline is a unique improvement of an already existing thing.
2.5 Feasibility of Implementation Plan
2.5.1 Project Schedule
Estimated date of commencement: 11/07/2018
Estimated date of completion:
Duration:
Date Milestone/Deliverables
12/04/2018 Company registration
28/05/2018 Website Hosting
3. Funding Required
Please list the inputs required and the respective costs that you wish to be covered in
relation to the Project.
Possible categories include:
i. Application development
ii. Equipment – Hardware
iii. Equipment – Software
iv. Materials and ICT Services
v. Applying for Intellectual Property Protection
vi. Marketing and Publicity Expenses
vii. Training
viii. Others.
ix. Insurance
Category Cost Item Description Estimated Cost
S$
a. Marketing and Publicity Banners, fliers , posters, 3 500
Expense advert campaigns
b. Materials and ICT services Computer Servers, 4 000
printers, telephone, fax
machines, wifi
c. Equipment Software Accounting Software, 500
Payroll software , CRM
software
d. Motor Vehicle 2× Small trucks, Car , 16 800
bike
e. Rent Office space and 11 000
Warehouse
f. Other Stationary, office desk , 14 200
chairs, insurance ,
miscellaneous ,
branding
Total 50 000
4. Other Grants/Loans awarded to the Applicant
Please indicate other incentives, grants and/or loans awarded to you (include grants and
loans from government agencies, private companies, NGOs and financial institutions).
Status
Awarding Description of Grants /
S$ (ongoing /
Organisation Awards / Loans
completed)
N/A N/A N/A N/A
5. Project Team and Partners if any
Name Company/entity Designation Role in
where Project
applicable
Saviour Machuwaire ChawadaOnline Information Manages the
Technologist website
Please indicate if you are N/A N/A N/A
partnering other
organisations for the
same Project
6. Declaration
I GABRIEL MANJONJO declare that all the information provided is true and correct.
Signed and dated at 19093 Blakeway Drive Belvedere Harare on this 7th day of June 2018
Full Name: Gabriel Tafadzwa Manjonjo Signature:
