SUBMITTED TO

Ms. Shabana Naveed

Submitted By
Amrozish Rana L1F17BBAM0099
Abeera Shoaib L1F17BBAM0087
Sidra Masood L1F17BBAM0094
Awais Khalid L1F17BBAM0089
Mushtaq Ahmed L1F17BBAM0096

Car Chabi
Car key Remote Now in your smartphone
1. Title Page.
2. Introduction.
3. Acknowledgments.
4. Vision and Mission.
5. SWOT Analysis.
6. Target Marketing.
7. Promotion.
8. Expenses.
9. Organizational Chart.
10. Brochure
11. Financial Statements
 Income Statement
 Balance sheet
Who we are
We provide you a range of features and make sure that
you are in control. With our cutting-edge technology, we confirm that
you are in good hands. With Car Chabi variety of features we have all
your needs satisfied from Remote Starting to Securing your car when
you are not around. With auto lock and unlock, auto start and stop, we
believe to have made an impact in your life.

Our app will automatically store the last parked location of the car. It
will store the point where the app connection is lost with phone. With
the app, you can start multiple car, just select the car enter the pin and
you are good to go
Acknowledgments
I would like to convey my deepest appreciation to all those who
provided me the possibility to complete this report.  A special regard I
give is to Mr Ali Rashid, whose participation in stimulating suggestions
and encouragement, helped me to coordinate my project especially in
writing this report.

I owe my deep gratitude to our project guide Ms. Shabana Naveed,

who took keen interest on our project work and guided us all along, till
the completion of our project work by providing all the necessary
information for developing a good system

Some special thanks go to our team who helped to assemble the

data and gave suggestion about the task.
  Introduction
“Car Key Remote, Now in Your Smartphone”

 Get Car Chabi Installed in Your Car and Mobile.

 Car Chabi Will Have All Your Satisfied Features Operated from
Your Mobile.
 Lock/Unlock, Start/Stop, Turn Ac on And to Secure Your Car

 Our Vision
To Facilitate People Through Our Software Anytime,
Anywhere, And on Any Device.

 Our Mission
To Attract and Attain Customers towards technology
and Innovation.

 Core Values
1. Innovation
2. Entrepreneurial
3. Integrity
4. Safety and Reliability
  Objectives
We want to grow the business into Punjab and then to
whole Pakistan.

 Goals
We will Ramp up Productivity in our Business.

We will create a New Customer Service Process.

We will start Using Social Media Marketing in our Business.

 Strengths
1. We can give good customer
care, as the current small
amount of work means we have
plenty of time to devote to
customers.
2. We can respond very quickly as
we have no red tape, and no
need for higher management
approval.
3. We have low overheads, so we
can offer good value to
customers.
4. Keeping costs below that of
competitors.
Opportunities
1. Local government wants to
encourage local businesses.
2. Our competitors may be slow to
adopt new technologies.
3. Internet as a marketing tool.
4. Customers’ increasing
knowledge about what they
want in cars.
SWOT Analysis
Weaknesses
1. Don't have much of a
marketing budget.
2. We have a small staff,
with a shallow skills base
in many areas.
3. No partnerships or strong
relationships with
computer retailers
4. Our cash flow will be
unreliable in the early
stages.
Threats
1. Expense of running ads
2. Strong relationship of
competitors with retailers
3. Competition is increasing.
4. Cost of technology
investment
Target Marketing

 Geographical Segmentations
Geographical areas of Lahore are our target.

 Demographical Segmentations
Old and young people, both male Female
and people with an average of 50000 income per month are
our Demographic Segmentation

 Psycho-graphical segmentation
Students, Officers, car guys and people
who live lavish life style are our Psycho-graphical
segmentations.
  Marketing mix

 Product Strategy
I. Nature of our product is Safety and Security.
II. Our Product name is ‘’Car Chabi’’.
III. Our Focus is to get registered soon.
IV. Our product is customer and market-driven.

 Promotion Strategy

We Can Promote our business by following ways.

 By Doing professional conference.
 By Offering free consultation meeting.
 By Using social media platforms.
 By Creating a Successful B2C Marketing Strategy.
 By Creating an awesome company website.
 By Creating Commercial Videos.
  Pricing strategy
Our price strategy is penetration strategy.

 Distribution strategy
Our distribution strategy is B2C

Organizational Chart

CEO

Operational Production Finance

Manager Manager Manager

Labour Operator Salesman Accountant

 Financial Statement:
Income Statement:

Income Statement
Car Chabi
For the month ended on
Details Rs Rs
Sales 360,000
Less Purchases 210,000
Gross-Profit 150,000
Less Operating Exp.
Salary Exp. 90,000
Utility Exp. 10,000
Rent Exp. 15,000 115,000
Total Op. Exp 35,000
Less Other Exp.
Tax Paid 30,000 30,000
Net Income 5,000
Balance Sheet:
Balance Sheet
Car Chabi
For the month ended on
Assets Rs Liabilities + Rs
Owner Equity
Cash in Hand 500,000 N/P 40,000
Cash at Bank 200,000 Capital 945,000
N/R 100,000 Drawing 10,000
Furniture 100,000 Net Income 5,000
Debtors 50,000
Equipment’s 50,000
Total 1,000,000 Total 1,000,000