Index

• Executive Summary
• Mission and vision
• Market Analysis
• Swot Analysis
• Start-up info
• Operations
• Products
• Strategy and Implementation Summary
• Competitive Edge
• Marketing & Sales
• Financial Planning
Executive summary
• Native Organic Farm grows a wide variety of field products including
vegetables, fruits, and flowers. Native Organics Farm uses only natural
and sustainable farming methods, free from pesticides or fertilizers.
Natural foods and natural farming methods leaves a smaller carbon
footprint while simultaneously improves the health of its customers
and its local community. Native Organic Farm sells the products to
wholesale or retail market as well as direct to restaurants.
Mission and Vision
• Our Vision
• To be a Vehicle of Consciousness in the Saurashtra market by creating
a holistic, sustainable business modality, which inspires, promotes and
supports True Wellness and respect for all Beings and for Mother
Nature.
• Mission Statement
• Native Organics Farm’s mission is to raise the best tasting and finest
quality fruits and vegetables for the local community
Market analysis
• Reliance Fresh
• Imported vegetables of lower quality.
• Direct competition in the individual buyers’ market segment comes
from major farms in the area including the Sindhu Mati Organic Krushi
Farm, Lodhi Manji Farm House, Gujarat Krushi Care Pvt Ltd. Each of
these competitors has produce stands as well as selling to local
farmers’ markets.
SWOT Analysis
Strengths
1.Strong government support
2.No usage of pesticides or any other chemicals
3.Eco friendly
4. Good return on Investment
5. Nutritional
Opportunity
1. Promoting healthy lifestyle.
2. Sustainable use of resources.
3. Developing local organic manure suppliers.
4. Huge global export market.
5. Premium price.
Weakness
1.High production cost.
2.Limited technical expertise.
3.More time taken for crops to grow
4. Shorter shelf life
5. Limited production
Threats
1. Global competition.
2. Variability in climate pattern.
3. Dwindling supply of organic sources of manure.
4. Pest and disease incidence.
5. Higher certification cost.
Start up info
• Native Organic Farm start-up costs will include all the equipment
needed for the home-based office, the construction of the
greenhouse and all the necessary equipment, and other essentials for
growing.
Operations
• The farm is located near the Ranjit Sagar Dam approximately 2 KM away from the Om shanti
waterpark, Jamnagar.
• The operation will utilize:
• One large greenhouse, enclosing the vegetable area.
• Horticultural greenhouse.
• Filters, water treatment devices.
• Backwash facilities.
• Outdoor vegetable facilities.
• Business office building.
• Delivery truck
• An additional portion of the operation will be the manure composting facility. Local and regional dairy
operations have trouble with manure accumulations, and the business hopes to enter into contracts
in removing the manure. Native Organic Farm will then turn this into a saleable product.
Products
• During the summer months :carrots, Cabbage, romaine lettuce, red
onions, summer squash, and spinach.
• In the fall: pumpkins, winter squash, globe beets and winter greens..
• NOF will sell a spring mix of salad field greens. These greens will
include but are not limited to: red leaf, arugula, radicchio, mustard
greens, endive, and chicory. These greens are grown for use in salad
mixtures, purchased by the end consumer as well as by restaurants
who then serve it to their patrons. 
Strategy and implementation summary
• NOF will be aggressively courting the farmer markets to ensure the
ability to have a both at the markets. Additionally, NOF will be
aggressive in going after the local restaurants that have a consistent
need for the greens. Through an assurance of top-shelf service and
superior customer service and reliability, NOF will continue to grow its
number of clients.
Competitive edge
Native Organic Farms’ competitive edge has three main aspects:
• High demand
• Nutritional
• Flexibility
Marketing and sales
• Marketing Plan
• Our business will initially market and supply its products to target customers. The
business is further exploring marketing opportunities on the Internet. To this extent,
the business would like to set up a website to market its products.
• The business will utilize aggressive advertising strategies to further market its
products. These strategies include the promotion of products through the sponsoring
of spots on cooking shows and exhibitions, and also engaging prominent chefs to help
promote this fledgling industry.
• Sales Plan
• The sales process is primarily the same for vegetables as it is for composting products,
in that both products will be mainly sold through wholesale marketing and also going
to sell directly to retail market including restaurants and individuals.
Financial planning
• The capital required for the start up will be invested equally by both
the partners
Start up Cost
Particulars Amounts

(In Rs.)
Certificate 30,000

Computer 45,000

Office Furniture 20,000

Stationery 5,000

Printer 6,000

Delivery truck 5,00,000

Rent: 72,000 annually

1. Office

Labours’ salaries 35,000

Seeds 5,000
Farming tools 10,000

Cash 20,000

Others 30,000

Totals 7,78,000
 Expected Expences for next Year
1200000

1000000

800000

600000

400000

200000

0
2023 2024 2025

Expected Expences
Expected Profi t and Loss For Upcoming 3 years
80000

70000 75000

60000 65000

50000 55000
50000 50000
40000
40000
30000 35000
30000
20000 25000
20000
10000

0 4000
2023 2024 2025
-10000
-10000

-20000

Quarter 1 Quarter 2 Quarter 3 Quarter 4