CHAPTER ONE

1.1 SPONSORS

Am Monicah wanjiru age 21 and I live in Thika town. I am a student in Uzuri Institute persuing fashion
and design.

1.2 THE BUSINESS

The name of the business will be located in urban area of kiambu town road. I intend to start the
business after finishing school as a sole proprietor. The major activity I will do is to design clothes for all
people, my customers will be passerby.

1.3 THE INDUSTRY.

The industry of my proposed business is fashion design. The universal design will be dealing with all
types of wear including for people who are abled differently.

1.4 THE PRODUCT

The business intend to make all kind of wear including clothes for people abled differently of which the
wear will be good quality. The business will offer after sales services and delivery services to the people
around town. My customers will benefit from the convenience of my work and comfortably work of my
community.

1.5 THE ENTRY AND GROWTH.

The business will ensure that the products will be of good quality and affordable to customers. Good
services will be offered too. The business will creative so as to be unique in the market. Products will be
marketed to different people and towns to convince them of goodness and quality of the products.

CHAPTER TWO

2.1 CUSTOMERS

The universal design will have its own customers who will be passerby, individuals with occasions such
as weddings and people owning botiques. The products will be of quality thus attracting people anytime
during the week and payment by cash after the service.

2.2 COMPETITION.

The potential competitors will be botiques and tailoring shops which is around the area which is a
disadvantageous and also advantage since the business can overtake them due to their poor serving and
poor relationships with customers.

2.3 PRICING STRATEGY.

The business will be having different pricing in terms of value of the item cost plus pricing and also
competitive pricing whereby the price will be set according to competition.

2.4 SALES TACTICS

Direct selling will be used to promote the expansion of a business. Identify the customers needs and
meeting them will make customers feel satisfied will also be a sales tactic.

2.5 ADVERTING AND PROMOTIONG STRATEGY.

The products and services will reach the customers through wholesalers, distibuters and rtailers.
Distribution strategy may at some instances delay due to distance which may force the business to
charge more.

2.6 DISTRIBUTION STRATEGY.

THE universal design will distribute its products to customers directly or indirectly. The customers will be
coming into the proposed business for all services and product they recruit while those from far will use
retail for distribution.

Wholesalers - retailer – customer.

CHAPTER THREE

ORGANISATION PLAN

3.1 ORGANISATION

MANAGING DIRECTOR

DESIGNER

DRESSMAKER

SEWIRITY

3.2 KEY MANAGEMENT PERSONNEL

Management team

Managing director

The managing director who will be the owner of the business and the vision bearer will set goals and
give directives to the subordinates.

Sales manager

Qualification;

Diploma/ certificate in sales & marketing

Duties;

Help achieve goals

Implement strategic sales plan.

Finance manager

Qualifications;

Diploma/certificate in finance & economics

Duties;

Reviews financing

Monitoring accounts.

Managing director

Sales manager

Finance manager

Designer

Dressmaker

Security guard.

3.3 OTHER PERSONNEL

The business will require 3 more personnel who will be designers- dressmaker.

3.31 designer.

A professional designerin garmet making industry.

Qualification

A diploma or degree in fashion design and design related fields.

Duties: drafting patterns and cutting.

3.3.2 dress maker

Qualification

Must be 18 years and above

Certified dressmaker

Duties: sewing garmets.

3.3.3 security guard.

Will be incharge of security

Duties: to guard the business valued asserts.

3.4 Supporting staff and services

CHAPTER FOUR

OPERATIONAL PRODUCTION PLAN

4.0 PRODUCT DESIGN AND DEVELOPMENT.

The business product will be designed according to the latest fasion and some products will be designed
according to the customers need. The business will also embrace new technologies like machine and
teach workers on how to use them to avoid accidents.

4.1 PRODUCTION FACILITIES AND CAPACITY.

The business will require machinery for production which will be repaired and maintained after every
three months since the spare are locally available.

EQUIPMENT REQUIRED NUMBER COST PER ITEM TOTAL COST

Sewing machine 5 35,000 175,000
Embroidery machine 4 30,000 120,000
Over locking machine 2 20,000 40,000
Iron box 2 6,000 12,000
Mannequins 10 1000 8,000
Cutting table 2 5000 10,000
totals 23 104,000 437,000

Entry.
The workshop will be rented at 10,000 per month.

4.2 PRODUCTION STRATEGY.

The business will offer high quality made garmets to our buyers and also consider cost of production
depending on the market.

4.3 PRODUCTION PROCESS

The production process will be drafting patterns cutting out patterns, laying patterns, cutting fabrics,
sewing and then displaying a finished product ready to be sold.

4.4 GOVERNMENT REGULATION

The business will get a license from the county government where it will be renewed every year. The
purpose is to ensure the business reaches the permit and legal requirement. It will also require its
permit and renew it every year this is to ensure everything will be authorized by the public health
officers. The license and the permit will cost approximately 10,000.
CHAPTER FIVE

5.1 PRE-OPERATIONAL COST

EQUIPMENT 437,000
INSURANCE 1,500
RENT 10,000
LISENCE 5,000
ADVERTISEMENT 5,000
ELECTRICITY AND WATER 8,000
TOTAL 480,000

5.2 WORKING CAPITAL REQUIREMENT

The capital for the business will be raised from the following sources.

Personal savings 200,000

Equity bank 300,000

Total cash 500,000

5.3. INCOME STATEMENT

ITEM YEAR 2023 2024 2025

Sales 700,000 800,000 900,000
Less cost price 200,000 300,000 500,000
Gross price 300,000 500,000 400,000
Expenses
salaries 20,000 25,000 26,000
license 5000 5000 5000
Electricity / water 15,000 15,000 15,000
Wages 70,000 65,000 65,000
Telephone 10,000 12,000 12,000
Advertising 50,000 60,000 60,000
Depreciation 20,000 20,000 20,000
Totals 127,000 143,500 144,500
Net profit 173,000 143,000 144,500.
5.4 PROFOMA BALANCESHEET

ITEM 2023 2024 2025

EQUIPMENTS 437,000 437,000 437,000
BUILDING 10,000 15,000 20,000
TOTAL FIXED ASSETS 447,000 452,000 457,000
CURRENT ASSETS
CASH AT HAND 500,000 350,000 200,000
CASH IN THE BANK 800,000 850,000 900,000
STOCK 500,000 600,000 700,000
DEPTORS 50,000 60,000 70,000
TOTAL CURRENT 1,850,000 1,860,000 187,000
ASSETS
TOTAL ASSETS 2,297,000 2,312,000 2,327,000
CAPITAL 500,000 800,000 900,000
CURRENT LIABILITIES
BANK LOAN 300,000 500,000 600,000
CREDITORS 200,000 1,600,000 1,900,000

5.5 CASHFLOW STATEMENT.

YEAR 1 YEAR 2 YEAR 3 YEAR 4

CASH SALES 100,000 150,000 150,000 200,000
DEBTORS 50,000 50,000 60,000 80,000
TOTALS 150,000 200,000 210,000 280,000
CASH OUT
RENT 10,000 10,000 15,000 20,000
SALARIES/WAGES 52,000 52,000 60,000 60,000
TELEPHONE 10,000 10,000 10,000 15,000
ELECTRICITY/WATE 15,000 15,000 15,000 15,000
R
ADVERTISING 50,000 50,000 60,000 60,000
TAXES 20,000 20,000 20,000 20,000
TOTALS 157,000 157,000 180,000 200,000