FOREIGN SEGMENT IN USA MARKET

QUESTIONS

1. From a market segmentation perspective, comment on Nash Finch’s development

of WFO as a prototype store.

Ans: In consideration with Omaha’s Store as a prototype (Example) as laboratory for

implementing the strategy of growing the target market will be profitable for the store
because if we go through the Hispanic Audience which the previous and grown target
market of the store encourages Mr. Finch to prepare a test in growing its target
market from Hispanic to Mexican audience because the Hispanic Population is
became the doubled in past 10 Years.

2. What are the pros and cons of Nash Finch’s choice of the Hispanic market as a
target market?

Ans: As described in the study that Hispanic audience is growing which is because
of placing imported groceries from Mexico, warehouse club multipacks, Hispanic
oriented perishables and bilingual signage and check cashing services.

They also place the Hispanic specialties like canned hominy, jalapeno peppers,
plantains, and pickled cactus. A basic merchandising feature of the WFO store is its
Wall of Values, which stresses such staples as corn meal, shortening, and Ramen
noodles. They also changes The items featured on the Wall of Values weekly, based
on seasonality, but more Hispanic oriented items are stocked during the beginning of
the month when Hispanic tend to do their heaviest grocery shopping.

They focused on Low cost strategy to grab their customer but it lowers the business
because the store has another business of food stamp. Another reason is because
it’s a traditional store and most of the payments are made through credit card.

3. What other target marketing opportunities should Nash Finch investigate?

Ans: The Other Target Market Opportunities are Consumer profile,Buying

Power,Consumer Behaviuor, Consumer resources of credit. One thing which would
be the great opportunity is the Mexican Payment Method . The most common
method in Mexico is “Cash” and in Order to make the most of this opportunity (WFO)
has to change its traditional Mode of Payment which is Credit Cards.

4. How could Nash Finch prepare a five years sales forecast for its WFO stores?

Ans: In order to make a sale forecast these are the steps which should be followed.
 Selection of the Target Grocceries for the target audiances.

 Selecting the numbers of stores in the specified location.

 How many products do you sell in the grocery stores

 And forecasting of the number of units of each Products you think you can
sell in a week.