CAMPSHILL LIMITED

Business Plan

PREPARED SEPTEMBER 2020

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret

information and is shared only with the understanding that you will not share its contents or ideas
with third parties without the express written consent of the plan author.
CONFIDENTIAL AGREEMENT

The undersigned reader acknowledges that the

information provided by Home to host in this business
plan is confidential; therefore, reader agrees not to
disclose it without the express written permission of
Campshill Limited .

It is acknowledged by reader that information to be

furnished in this business plan is in all respects
confidential in nature, other than information which is in
the public domain through other means and that any
disclosure or use of same by reader, may cause
serious harm or damage to Campshill Limited.

Upon request, this document is to be immediately returned

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 TABLE OF

CONTENTS
5 EXECUTIVE SUMMARY
8 COMPANY SUMMARY
9 START-UP SUMMARY
13 PRODUCTS
14 MARKET ANALYSIS
16 SWOT ANALYSIS
18 MARKETING STRATEGY
19 MANAGEMENT SUMMARY
20 FINANCIAL PLAN
30 APPENDIX
EXECUTIVE SUMMARY

Campshill Limited is Start-up Company based in London, England that provides digital and web
services solutions to local businesses. Our passionate team has helped various clients reach a larger
audience with substantial business growth. We are constantly reinventing the traditional marketing
methods by targeting key customer profiles and adding value to our client's overall business
strategy.

Our service portfolio includes website design, mobile app development and search engine
optimization. The company was founded by Mosammat Asma Akhter in the year _______. Given the
experience and expertise of the founding team in both commercial Web development and business
to business sales, Campshill Limited can offer a unique and superior service to small business
owners - particularly in the restaurant sector in comparison to what is currently available.

The purpose of this business plan is to develop a blueprint of the company's vision and strategy and
then use this plan to as a guide to develop and grow the business. This business plan will also be
used to align the various elements of the company to create a coherent system of sustainable
customer satisfaction and profitability.

It also provides a step-by-step plan for the business establishing favorable sales numbers, gross
margin and profitability. This plan includes chapters on the company structure, services, market
focus, action plans, management team and financial plan.

Page 5
FINANCIAL HIGHLIGHTS

SALES
£125,000

£100,000

£75,000

£50,000

£25,000

£0
Year 1 Year 2 Year 3
EXPENSES
£80,000

£60,000

£40,000

£20,000

£0
Year 1 Year 2 Year 3

PROFITS
£40,000

£30,000

£20,000

£10,000

£0
Year 1 Year 2 Year 3
Page 6
EXECUTIVE SUMMARY

OBJECTIVES

Our business strategy will revolve around the need to provide quality digital related services to our various target customers. This shall be
undertaken through the establishment of a professional team and the provision of quality, custom-designed services, catering to the client's
particular needs.

We intend to attain the following objectives:

1. To create a company whose primary goal is to exceed customer's expectations
2. To develop a comprehensive and high quality portfolio
3. Develop a follow-up strategy to gauge performance with all our clients.
4. To continuously formalize and measure cross-functional working communication so as to ensure that the various departments work
harmoniously towards attainment of company objectives.
5. To instill a culture of continuous improvement in beating standards of customer satisfaction and efficiency.
6. We are fully committed to supporting growth and development in the economy.

MISSION
Campshill Limited mission is to provide the customer with creative and practical digital systems and visual communication
services. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place.
Our services will exceed the expectations of our customers.

KEYS TO SUCCESS
Keys to success for Campshill Limited will include:

Excellence in fulfilling the promise: completely confidential, reliable, trustworthy expertise, and service(s) through the provision of an
uncompromising service. This dictates that we have the latest technology, hardware, software, and well-trained personnel so as to
deliver this promise.
Timely response to clients': we cannot afford to delay our clients for whatever reason, as this will have a negative bearing on our image,
reputation, and future business. We need to be continually communicating with the client, ensuring we provide needs-based solutions.
Skill and depth of knowledge: Considering the nature of our services the skill and depth of knowledge of our personnel is of utmost
importance in determining the provision of the service(s) to the end-users.
Clear product and marketing positioning: Not wanting to be associated with the numerous vendors on the market, we intend to
aggressively market our business and the services we provide in order to be at the top of our clients' minds.
Quality: getting the job done right the first time, offering 100% guarantee.
Relationships: developing loyal repeat customers
Professionalism: provide value for money proposition
Creativity
Practical insight
COMPANY SUMMARY

COMPANY SUMMARY

Campshill Limited - trading as SMEUK, is a start-up digital and web services provider based in London, United Kingdom.
The firm serves small- to medium-sized reaturants with its digital services. We will build the necessary infrastructure to
quickly and efficiently respond to customers' digital needs, guaranteeing speedy, friendly, competent, and cost-effective
technical support.

COMPANY OWNERSHIP

Campshill is registered as a Limited Liability Company, privately owned by its principal operator. The
Company's registration number is 12641416.

COMPANY VALUES

Campshill Limited is committed to the fair and ethical treatment of employees and stakeholders. This shall be undertaken through
implementation of the following company values:

We intend to be a responsible corporate citizen, fulfilling our obligations as an integral member of society. Our business decisions will
give appropriate weight and consideration to social and environmental impacts.
We intend to provide products and services of uncompromising quality.
We intend to seek mutually beneficial and enduring relationships in all the commitments that we make, ensuring that they are
straightforward and honest. Our communication will be open and accurate, both internally and externally.
We will intend to uphold all the above company values, promoting our employees to do likewise.

Page 8
START-UP SUMMARY

Campshill Limited start-up costs are listed below. Successful operation and building a loyal customer base will allow
Campshill Limited to be self sufficient and profitable in year one. Start-up costs will be financed through a combination of
owner investment, short term loans and lines of credit, and long-term borrowing.

The start-up costs are shown in the following table and illustration.

START -UP TABLE

Start-up Expenses

Rent £300

Marketing £2,000

Rent Deposit £300

Call Centre £5,000

Postage £1,000

Printing £800

Hiring £350

Call cost £150

Utilities £200

Domain & Hosting £200

Web Developer £2,000

Android £2,000

iOS £2,000

Other £3,000

Total Start-up Expenses £19,300

Start-up Assets £0

Cash Required £0

Other Current Assets £2,000

Long-term Assets £2,000

Total Requirements £21,300

 START-UP SUMMARY

£30,000

£20,000

£10,000

£0
Expenses Assets Investment Loans
PRODUCTS & SERVICES

PRODUCTS & SERVICES

Campshill Limited is the one stop shop for local restaurants to have an online presence. We aim to help various
businesses to go online with attractive designs and customer centric design approach. Our passionate team has helped
various clients reach a larger global audience with substantial business growth. We are constantly reinventing the
traditional marketing methods by targeting key customer profiles adding value to client's overall business strategy.

Campshill Limited’s service portfolio includes:

1. Website development
2. Mobile App development
3. Search –Engine Optimization

The pricing of the projects are typically estimated as a project based cost. The project cost will be estimated by the
approximate number of hours needed to complete the project.

SERVICES DESCRIPTION

Our Web Design and Development

We offer our clients state of the art latest in Web Technology. We mix a perfect blend with creative designs and interactive
technology to delight our customers. We work with our customer’s right from getting in the requirements, translating them
into designs and technology. Our comprehensive testing framework allows us to deliver the best intuitive and user friendly
designs. We design develop search engine friendly websites which enables our work to be on the top of any search
engines. We not only gauge our customers’ requirements but also analyze the target audience of the website create
designs best suited for the group.

Mobile App Development

We are a reputed app developing company. We’re creative, fast and dedicated to develop business apps. We help brands
and startups at all points in the development of their company's mobile apps.

Search Engine Optimization

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search
engines via 'natural′ (′organic′ or ′algorithmic′) search results. Typically, the earlier a site appears in the search results list,
the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search,
local search, and industry specific vertical search engines. This gives a web site web presence. We will help our client’s
website to be at the top of all the popularly used search engines.

eCommerce
We provide the smoothest ecommerce applications designs at the most affordable costs. We have a huge experience with
several payment gateways which accepts all the major form of transactions. All our applications are 100% secured and
easy to use.

The engagement mode for the B2B services would be through sales team. The sales team will aggressively track
prospective clients and sell the services provided for businesses. The engagement mode for B2C products would be
restaurants of Indian and Bangladesh origin backed by the database which will act as the repository for all their products.
The retail customers can have access via a yearly subscription or pay per download mode. The repository would also have
some freebies for promotional initiatives.
MARKET ANALYSIS

MARKET ANALYSIS SUMMARY

Campshill Limited will be targeting small- to medium-sized companies. What these companies have in common is they
have started as a small company with a good idea and have grown into a larger, more mature company that must now
decide if they are going to maintain the current business strategy, or reinvigorate the company, employ professional
service providers, and move to the next level.

MARKET SEGMENTATION
The UK ethnic restaurants and takeaways market was worth £12.6 billion in 2019. 'Indian food is a £4.5 billion industry in Britain, accounting
for two-thirds of all eating out' (Geraldine Bedell, May2004). This modern evolved Indian Cuisine in London has sparkled since the time
when Tamarind and Zaika, Indian restaurants in London, were awarded the Michelin star.

Campshill Limited will offer its services predominantly to restaurants of Indian and Bangladeshi origin:

1. Restaurants of Indian Origin

2. Restaurants of Bangladeshi Origin

These companies started with a valuable concept and leveraged their original grassroots visual communication elements. Now that they
have matured into a larger company, they can no longer rely on the original grassroots corporate identity. These companies are in need of a
professional firm like Campshill Limited to expand their identity and take them to their next level of growth

TARGET MARKET SEGMENT STRATEGY

In We expect the majority of our revenue to come from small business clients, since their need for our services is more urgent, and they are
willing to invest in technology as part of their business. The majority of our marketing efforts will thus be focused on small business owners.
The market segments will be targeted in a number of different ways. It must be noted that digital web services firms generate visibility and
sales not through advertising, but through networking and client referrals.

Client referral: A lot of business is derived through referrals. Some of the referrals will come through the Chamber of Commerce, other
key stake holders within our target market and some of the referrals will come from customers. Recognizing that referrals will be a good
source of new customers, Campshill Limited will be in constant contact with key stake holders. In addition to being in contact with them,
the Company will investigate the possibility of doing a small project pro bono. This will be done to let the necessary key stake holders
view an example of Campshill Limited's work. It will also provide a reason for the key stake holders/associations to recommend
Campshill Limited. We will work very hard to satisfy all our customers by ensuring that we exceeds their expectations, this will increase
the likelihood that we will receive referrals from satisfied customers.

Targeted customer acquisition. This is the researching and strategic formulation to attract a chosen company to become a customer.
We will put together a list of 20-30 companies that would be excellent customers. Once these companies have been identified, we will
devise a strategy to target these companies as customers by initially determining what value Campshill Limited can offer them.
Eventually, the goal is to be able to meet with the decision maker of the company and present them with a portfolio of Campshill Limited
past work as well as the proposed value Campshill Limited can offer them.

Page 14
MARKET ANALYSIS

SERVICE BUSINESS ANALYSIS

Companies in the web development and service industry vary with size and nature of services. Campshill Limited will
provide a unique alternative that the existing providers do not have. The bigger web development firms ignore our target
market making it unique. We will start with this market before moving to attract the larger businesses with our unique
services.

COMPETITION AND BUYING PATTERNS

Customers choose digital and web service provider services based on reputation, previous experience, and price. They may choose to
return to a mediocre provider with whom they're familiar, rather than try out a new unknown company about whom they've heard nothing.
Establishing our brand identity and a great reputation in the first few months is critical to our success. Once we have broken in to the local
market, our great service will turn new clients into permanent clients.

Our services will be second to none and our prices will be very reasonable for the high quality service we offer. By providing superior
service, word of mouth alone will bring in many new clients. The satisfaction our consumers find will keep them coming back.

STRATEGY AND IMPLEMENTATION SUMMARY

The strategy of the company entails quality management without being too expensive for the main target group of clients - small to medium
sized enterprises and local. This positioning can allow Campshill Limited to benefit from the market environment on location and the
prevailing demand and plan for rapid growth at an early stage.

Campshill Limited intends to win and maintain customers by providing services that add value, safety, and are supported by well-trained
professional team with commercial expertise. This is important to the successful implementation of our overall strategy and the need to
ensure that all divisions and functions in the organization are working harmoniously towards attainment of the goals and objectives.
Our marketing strategy emphasizes focus. The target customers will include key decision-makers for the related business, who often buy or
recommend on behalf of the whole organization.

We intend to initially build image and awareness through consistency and distinctiveness in our product and service provision.
We intend to focus on delivering quality services that produce good referrals, which can then generate revenue. We intend to have a
heavy personal selling component, supported by regular advertising we will always be active in our personal relationships with clients
and strategic allies, keeping abreast of their needs and wants.
We are focusing advertising on several key media.
We intend to achieve growth by creating a more enthusiastic customer culture than that of our competitors. The strategy is to grow the
business by nurturing customers, differentiating the service offering through service and staff behavior.

Through the implementation of a fair, effective, and competitive remuneration policy we intend to optimize our human resource output and
advancement. We need the right people in the right place at the right time if we are to ensure optimum growth. We intend to develop our
team so that our people can grow as the company grows a mutually beneficial relationship.

Consistent analysis of business processes and the realization of cost savings at all levels will sustain satisfying conditions for clients. The
strategy aims to present the company in the highly competitive online marketing field as service-oriented right from the start so as to
increase its chances of being recommended by satisfied clients. The company's professional services will ensure it is not forgotten by its
clients and can serve their needs over a longer period.
SWOT ANALYSIS

SWOT ANALYSIS

The following SWOT analysis captures the key strengths and weaknesses within the company, and
describes the opportunities and threats facing Campshill Limited.

High barriers to entry

Highly experienced operator (owner) Competitors can offer similar products
Limited competition within the target and services quickly

S market
Limited start-up costs
W Limited start-up capital
Limited flexibility in pricing
Highly visible website
Ability to sell products online

Economic impact and factors

Ability to target a global audience online
Political impact due to changes with rules

O T
Acquisition of additional rounds of capital
and regulations
Affiliate relations with related venders
Increase in number of competitors

COMPETITIVE EDGE

Our competitive edge is our positioning as a strategic ally with our clients, who are clients more than customers. By building a business
based on long-standing relationships with satisfied clients, we will simultaneously build defenses against competition. The longer the
relationship stands, the more we help our clients understand what we offer them and why they need it. The delivery of whole, end-to-end
solutions will have a significant impact on gaining commitment from the market at all levels. The company believes in partnering with its
customers so as to provide customized solutions that are needs-based.

Page 16
MARKETING STRATEGY

MARKETING STRATEGY

Prior One core element of our marketing strategy will be that of differentiation from our competitors. In terms of
promotion, we intend to sell our company as a strategic ally, not just our services. We intend to offer extremely reasonable
prices in comparison to competition, and we need to be able to sustain that. Market penetration through lower prices shall
be undertaken where need be, while premium pricing in the case of the upper-end of the market.

MARKETING PROGRAMS
Advertising
In view of the fact that we are new on the market, we intend to undertake extensive advertising of our name and services we offer. This is to
instill awareness and knowledge of our existence in the marketplace, which shall convert into market share. We intend to advertise in
business and IT magazines that are read by our target market and will ensure we are adequately exposed on the market. A constant lookout
will be made of any special editions in these various publications, which may provide an opportunity for us to advertise our services.
Advertising will also be conducted through social media networking sites, local media such as radio, newspapers/magazines and online.
Sponsoring a business technology discussion/call-in talk show is a possibility.

Personal Selling
Word of mouth is critical in this segment. We will have to make sure that once we gain a customer, we never lose him/her. To help
accomplish this, we must work to establish and maintain relationships. Personal selling will be a powerful form of promotion due to the fact
that its flexibility will enable us to match the customer's needs to specific attributes of our services, as well as giving concise details of what
we are able to offer.

Public Relations
Recognizing that we are relatively new on the market, there will be a need to organize an event introducing ourselves onto the market. To
this we will invite potential customers, senior officials and other key stakeholders, so as to penetrate the market. In collaboration with this
we, also intend to place news stories and features in magazines and newspapers to keep stakeholders updated on the latest developments
and to increase awareness.

Social Media Marketing

The company will sell its services over the Internet as it is cost effective to reach a large number of potential clients, regionally and
internationally. We also realize that customer/client research is needed before building an effective website, something which is rarely done
by existing companies, in order to find out how customers will want to access information and journey through the site.

SALES STRATEGY

Our promotion strategy will be based primarily on informing potential customers of our existence and
making the right information available to our target customer. Campshill Limited intends to utilize an
aggressive promotional campaign to introduce its services to the market. The intention will be to take
advantage of several media sources in announcing the services and in the process enforcing awareness
of our existence.

Page 16
FINANCIAL PLAN

FINANCIAL PLAN

The financial highlights are how the company is projected to perform over the course of the next twelve
months and three to five years. The projections are based on comparable facilities based on estimated
revenue range and size, along with geographic location. We have assumed that for at least the first six-
months of post-money financing that expenses may be greater than revenues while the company invests
into growth. Our financial plan is based on conservative estimates and assumptions.

SALES FORECAST

The following table and chart show the forecasted sales for Eminado.

SALES FORECAST YEAR 1 YEAR 2 YEAR 3

Website and App Sales £76,998 £92,398 £110,877

Total Sales £76,998 £92,398 £110,877

Direct Cost of Sales

Direct Costs £26,949 £27,719 £33,263

Subtotal Direct Cost of Sales £26,949 £27,719 £33,263

IMPORTANT ASSUMPTIONS

The financial plan depends on important assumptions, most of which are reflected in the financial
statements that follow. We have been cautious with our projections, and incorporate mitigation for all
manageable risks. The company believes that it can reach an increasing net profit margin due to
economies of scale. Through investments in capital expenditures, it may decrease its general and
administrative expenses. Basic assumptions are presented in the table below.
.

GENERAL ASSUMPTIONS YEAR 1 YEAR 2 YEAR 3

Current Interest Rate 10.00% 10.00% 10.00%

Long-term Interest Rate 3.50% 3.50% 3.50%

Tax Rate 19.00% 19.00% 19.00%

Page 20
FINANCIAL PLAN

KEY FINANCIAL INDICATORS

The following chart outlines our key financial indicators for fiscal years 1-3.
.

3
Year 3

Year 2
2 Year 1

0
Sales Gross Margin % Operations Expenses

Page  21
BREAK-EVEN ANALYSIS

BREAK-EVEN ANALYSIS

The Break-even Analysis is based on the average of the first-year figures for total sales by units, and by operating expenses. These are
presented as per-unit revenue, per-unit cost and fixed costs. These conservative assumptions make for a more accurate estimate of real
risk.

Our break-even analysis is summarized by the following chart and table.

BREAK-EVEN ANALYSIS

Sales

Monthly Revenue Break-even £3,277

Assumptions:

Average Percent Variable Cost 35%

Estimated Monthly Fixed Cost £2,130

7,500

5,000

2,500

Page 22
PROFIT AND LOSS - TABLE

PRO FORMA PROFIT & LOSS YEAR 1 YEAR 2 YEAR 3

Sales £76,998 £92,398 £110,877

Direct Cost of Sales £26,949 £27,719 £33,263

Other Costs of Sales £0 £0 £0

Total Cost of Sales £26,949 £27,719 £33,263

Gross Margin £50,049 £64,678 £77,614

Gross Margin % 65.00% 70.00% 70.00%

Expenses

Payroll £18,000 £18,540 £19,096

Marketing/Promotion £1,200 £1,300 £1,400

Depreciation £360 £300 £250

Rent £3,600 £3,600 £3,600

Utilities £2,400 £2,450 £2,500

Other £0 £0 £0

Total Operating Expenses £25,560 £26,190 £26,846

Profit Before Interest and Taxes £24,489 £38,488 £50,768

EBITDA £24,849 £38,788 £51,018

Interest Expense £787 £617 £426

Taxes Incurred £4,740 £7,574 £10,068

Net Profit £18,961 £30,297 £40,273

Net Profit/Sales 24.63% 32.79% 36.32%

PROFIT AND LOSS

PROJECTED PROFIT AND LOSS

The profit and loss assume that the company will have margins at a comparable level to companies within
its industry. While management might not have incurred exactly for future operating expenses, they have
been assumed to reasonable reach comparable profit margins to industry comparables. The management
will operate with minimal expenditures to focus on R&D and marketing expenses until the company has
sufficient income to support dividend distribution.

Net Profit
26.5%
Year 1
Total Cost of Sales
37.7%

Total Operation Expenses

35.8%

Year 2
Total Cost of Sales
Net Profit 32.9%
36%

Total Operation Expenses

31.1%

Year 3
Total Cost of Sales
33.1%
Net Profit
40.1%

Total Operation Expenses

26.7%

Page 23
PRO FORMA BALANCE SHEET

PROFIT MONTHLY

£2,500

£2,000

£1,500

£1,000

£500

£0
1

10

11

12
th

th

th

th

th

th

th

th

th

th

th

th
on

on

on

on

on

on

on

on

on

on

on

on
M

M
PROFIT YEARLY

£50,000

£40,000

£30,000

£20,000

£10,000

£0
Year 1 Year 2 Year 3

Page 25
PRO FORMA BALANCE SHEET

GROSS MARGIN MONTHLY

£6,000

£4,000

£2,000

£0
1

10

11

12
th

th

th

th

th

th

th

th

th

th

th

th
on

on

on

on

on

on

on

on

on

on

on

on
M

M
GROSS MARGIN YEARLY

£80,000

£60,000

£40,000

£20,000

£0
Year 1 Year 2 Year 3
PROJECTED CASH FLOW - TABLE

PRO FORMA CASH FLOW YEAR 1 YEAR 2 YEAR 3

Cash Received

Cash from Operations

Cash Sales £76,998 £92,398 £110,877

Subtotal Cash from Operations £76,998 £92,398 £110,877

Additional Cash Received £0 £0 £0

Sales Tax, VAT, HST/GST Received £0 £0 £0

New Current Borrowing £0 £0 £0

New Other Liabilities (interest-free) £0 £0 £0

New Long-term Liabilities £0 £0 £0

Sales of Other Current Assets £0 £0 £0

Sales of Long-term Assets £0 £0 £0

New Investment Received £0 £0 £0

Subtotal Cash Received £76,998 £92,398 £110,877

Expenditures

Expenditures from Operations

Cash Spending £18,000 £18,540 £19,096

Bill Payments £35,802 £43,579 £50,600

Subtotal Spent on Operations £53,802 £62,119 £69,696

Additional Cash Spent

Sales Tax, VAT, HST/GST Paid Out £0 £0 £0

Principal Repayment of Current Borrowing £0 £0 £0

Other Liabilities Principal Repayment £0 £0 £0

Long-term Liabilities Principal Repayment £4,657 £5,448 £5,448

Purchase Other Current Assets £0 £0 £0

Purchase Long-term Assets £0 £0 £0

Dividends £0 £0 £0

Subtotal Cash Spent £58,459 £67,567 £75,144

Net Cash Flow £18,539 £24,830 £35,733

Cash Balance £22,239 £47,069 £82,802

Page 27
PROJECTED CASH FLOW

PROJECTED CASH FLOW

The cash flow projection shows that provisions for ongoing expenses are adequate to meet the needs of the company as the
business generates sufficient cash flow to support operations. Cash flow projections are critical to our success. The monthly
cash flow is shown in the illustration, with one bar representing the cash flow per month and the other representing the monthly
balance.

Our projected cash flow is outlined in the following chart and table. Detailed monthly numbers are included in the appendix.

£25,000

£20,000

£15,000

£10,000 Net Cash Flow

Cash Balance
£5,000

£0
1

10

11

12
th

th

th

th

th

th

th

th

th

th

th

th
on

on

on

on

on

on

on

on

on

on

on

on
M

Page 28
BALANCE SHEET

PRO FORMA BALANCE SHEET YEAR 1 YEAR 2 YEAR 3

Assets

Current Assets

Cash £22,239 £47,069 £82,802

Inventory £0 £0 £0

Other Current Assets £2,000 £2,000 £2,000

Total Current Assets £24,239 £49,069 £84,802

Long-term Assets

Long-term Assets £0 £0 £0

Accumulated Depreciation £360 £660 £910

Total Long-term Assets (£360) (£660) (£910)

Total Assets £23,879 £48,409 £83,892

Liabilities and Capital

Current Liabilities £0 £0 £0

Accounts Payable £3,875 £3,875 £4,213

Current Borrowing £0 £0 £0

Other Current Liabilities $0 $0 $0

Subtotal Current Liabilities £3,875 £3,556 £4,213

Long-term Liabilities £20,343 £14,895 £9,447

Total Liabilities £24,218 £18,451 £13,660

Paid-in Capital £0 £0 £0

Retained Earnings (£19,300) (£339) £29,959

Earnings £18,961 £30,297 £40,273

Total Capital (£339) £29,959 £70,232

Total Liabilities and Capital £23,879 £48,409 £83,892

Net Worth (£339) £29,959 £70,232

Page 29
APPENDIX - PERSONAL SURVIVAL BUDGET