M E D I A A N D I N F O R M AT I O N

LITERACY
 What I Need to Know
After going through this lesson, you are expected to:
a) Define communication, media and information;
b) Recognize communication as a social process ;
c) Describe the nature of communication and the concepts related to it; and
d) Conclude how media affects human living through an information chart.
 What I Know
Let us determine how much you already learned.

Instruction: Choose the letter of the correct answer.

Media and Communication
What is physical object used
nIt refers to any

MEDIA? to communicate
media messages.
 nThe act or process of using

What is
words, sounds, signs, or
behaviors to
Communication? express or exchange information,
ideas, thoughts, feelings, etc., to
someone else.
 nKnowledge of specific

What is events or situations that has

Information? by communication,
been gathered or received

intelligence or news.
What is
nThe ability to read, analyze,
evaluate and produce
Media Literacy? communication in a
variety of media forms.
 nForms of electronic

What is
communication through which
people create online
Social Media? communities to share
information, ideas, personal
messages, etc.
What is
nThese are like maps that
guide you in the
Communication understanding how
Model?
communication works in
different settings.
ELEMENTS OF COMMUNICATION
nthe source of
information or
message.
nany information or
anything the
speaker/sender wants to
communicate
nIt is the method or means
of sending or expressing
the messages.
nthe process of converting
the messages into words,
actions or other forms that
the speaker understands.
nThe recipient or the
one who gets the
message.
nIt is the
receiver’s
reaction or
response
nthe process of
interpreting the
encoded message of
the speaker by the
receiver.
nthe factors that
affect the flow of
communication.
ROLES OF MEDIA IN THE SOCIETY
nact as channels of information
and knowledge
n provide us with much of what
we learn about the world
nare means by which a society
learns about itself and builds a
sense of community
 npromoting in
public life and public scrutiny of those with
power through exposing corruption,
maladministration and corporate wrong-
doing
 nare essential
processes and one of the guarantors of free
and fair elections
nare a and
within and between
nations