Learning Competencies

▪ describe how communication is affected

by media and information (MIL11/12IMIL-
IIIa-1); and
▪ identify the similarities and differences of
media literacy, information literacy, and
technology literacy (MIL11/12IMIL-IIIa-2).
▪ Discuss responsible use of media and
information (MIL11/12IMIL-IIIa-3)
Think of the word that
you can associate with
the word
oMEDIA
oINFORMATION
oCOMMUNICATION
 • Radio
• Television
• Cellphones
• Newspaper
• Social messaging apps

Media are communication outlet or tools that are used to

store and deliver information
 o Knowledge
o Ideas
o Facts
o Opinion
o Messages

Information is defined as knowledge or facts learned about a

certain subjects, situation or events
 o Understanding
o Process
o Sender
o Receiver
o Exchange
Communication is the process by which a message or information
is exchanged from a sender to a receiver through a common
system of symbols, signs, or behavior resulting in interpretations of
meaning of both ends.
 MIND MAPPING

Show your creativity and critical thinking skills by creating

a mind map about the influence of media and
information in communication.
 Five major elements of
communication process
•The Sender
•The Receiver
•The Message
•The Channel
•The Feedback
 Five major elements of
communication process
• The Sender-the communicator or source
• The Receiver-the interpreter
• The Message- information conveyed
• The Channel-the medium, way the message is
transmitted
• The Feedback-direct or indirect response
Relationship of media, information and communication and
their importance in the modern world

1. For transfer of ideas- communication plays a vital role in transferring ideas

from one person to another
2. for interacting with the society- healthy communication is essential for a
healthy society.
3. For education- communicating ideas are essential in educating someone.
4.To update oneself- nothing is more important in the modern world than
staying up to date
5. For entertainment- internet is the most common platform of entertainment
Be…
Media and
Information
Literate!
 • How would you be informed of anything
st
now?
21 • What ways would you have to communicate
Century with one another?
• How would you share information and
communicate news and events?
• People • What would happen with the decisions you
without usually make?
technology • How would it affect the way you live?
• What would you personally miss most in
such situation?
• What would society miss in this situation?
-refers to the ability to
recognize, comprehend,
analyze, develop, convey,
and compute using printed
and written materials related
to various contexts.
 to be intellectually to decode and have a to empower in order to
critical in interpreting deeper understanding affect change to
the things that you see of how things are and yourself and others
and experience how they work
 Reliable source

RELIABLE MEANS SOMETHING SOURCE MEANS A PLACE,

YOU CAN TRUST. PERSON OR THING WE CAN
OBTAIN SOMETHING
 •Media Literacy is the
Ability to ability to access,
understand, select, analyze, evaluate, and
evaluate, and use
of media as a create media in a
leading purveyor variety of forms. It
and processor, if
not producer, of aims to empower you
information. by providing the
knowledge and skills
necessary to engage
with both traditional
and new technologies.
Access Access-means being able to recognize the
media needed and its availability for use.

Analyze or evaluate means having the ability to think

Analyze critically about the accuracy, credibility or evidence
of bias in the content presented in various media.

Create Create- means the ability to use media

tools to produce media content.
 Ability to access
information; the
evaluation, creation, and
sharing of information
and knowledge using
various tools, formats,
and channels.
➢ RECOGNIZE- Means The Ability To Identify
Information When Needed And To Use It
Efficiently.

➢ LOCATE- means the ability to find reliable

sources of information or locate them when
needed
➢ EVALUATE- means the ability to assess whether
the information is true or fake

➢ COMMUNICATE INFORMATION- means having

the ability to share information effectively
•Technology or digital
literacy is the ability of
an individual either
working independently
or with others, to use
technological tools
responsibly,
appropriately, and
effectively.
With this literacy you become a more responsible and more
careful;

• In consuming and producing media content,;

• In collecting and sharing information;

• In utilizing digital tools while participating in a digital

environment.
 Why is it important that you become a media, information
and a technology literate individual?

Media and Information Literacy

• enable individuals to think critically about the media and the

information they consume by engaging in a process of inquiry.
• Allow individuals to become engaged citizens and responsible
decision-makers.
• Invites individuals to evaluate media at a critical distance.
• Literacy refers to the ability to recognize,
comprehend, analyze, develop, convey, and
compute using printed and written materials
related to various contexts.
• Information literacy is the ability to access
information.
• Media literacy is the ability to understand and
utilize different forms of media.
• Technology literacy is the ability to use
particular digital devices, software, and
infrastructure.
• Digital literacy is knowing how ICT and digital
resources are used to engage in safe and
ethical social networking and collaboration.
✓
✓
✓
https://www.canva.com/design/DAFsuQDNs2E/s8PC9CjHPUrygYqgBgFGuQ/
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Media and Information Literacy– Grade 12

Alternative Delivery Mode
Quarter 3 – Module 1: Introduction to Media and Information Literacy
First Edition, 2019