MEDIA AND

INFORMATION
LITERACY
BY: GROUP 6
12-23 HUMSS
WHAT IS MEDIA AND INFORMATION
LITERACY?
MEDIA AND INFORMATION LITERACY

• refers to the essential competencies (knowledge, skills and attitude)

that allow citizens to engage with media and other information
providers effectively and develop critical thinking and life-long
learning skills for socializing and becoming active citizens.
Source: MIL Policy and Strategy Guidelines by UNESCO,
2013
DIGITAL

SHARE SHARE
INFORMATIO INFORMATIO
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TRADITIONAL RECEIVE RECEIVE

INFORMATIO INFORMATIO
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LOOK FOR
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INFORMATION N
MEDIA LITERACY
• Media literacy is the ability to identify different types of media and understand
the messages they're sending. Kids take in a huge amount of information from a
wide array of sources, far beyond the traditional media (TV, radio, newspapers,
and magazines) of most parents' youth. There are text messages, memes, viral
videos, social media, video games, advertising, and more. But all media shares
one thing: Someone created it. And it was created for a reason. Understanding
that reason is the basis of media literacy.
Source: https://www.commonsensemedia.org/news-and-media-literacy/what-is-media-literacy-
and-why-is-it-important
WHAT ARE THE BENEFITS OF MEDIA
LITERACY???
BENEFITS OF MEDIA LITERACY

• Learn to think critically.

• Become a smart consumer of products and information.
• Recognize point of view.
• Create media responsibly.
• Identify the role of media in our culture.
• Understand the author’s goal.
Source: https://www.commonsensemedia.org/news-and-media-literacy/what-is-media-literacy-and-why-is-it-
important
INFORMATION LITERACY
• Information literacy is a crucial skill in the pursuit of knowledge. It involves
recognizing when information is needed and being able to efficiently locate,
accurately evaluate, effectively use, and clearly communicate information in
various formats.
• It refers to the ability to navigate the rapidly growing information environment,
which encompasses an increasing number of information suppliers as well as
the amount supplied, and includes bodies of professional literature, popular
media, libraries, the Internet, and much more. Increasingly, information is
available in unfiltered formats, raising questions about its authenticity, validity,
and reliability. This abundance of information is of little help to those who have
not learned how to use it effectively.
AN INFORMATION LITERATE PERSON
SHOULD BE ABLE TO…
• Identify information needs and determine the extent of information
needed. Clearly and concisely define the question to be answered, and realize
that the question may evolve.
• Locate and retrieve appropriate sources of information.
• Evaluate information and its sources critically.
• Synthesize the information retrieved, integrate it into one's current knowledge
base, and successfully apply it to the original information need.
• Present this newly acquired knowledge so that others can use it.
• Translate these abilities and concepts to new projects and disciplines.
SIMILARITIES OF MEDIA LITERACY
AND INFORMATION LITERACY….
•Requires analytic skills.
•Critical evaluation.
DIFFERENCE OF MEDIA LITERACY AND
INFORMATION LITERACY
• Media Literacy
-can improve traditional print literacy skills.
-unclear in media lit.
• Information Literacy
-Sometimes based on traditional conceptions.
-Requires technology mediated.