LEARNING ACTIVITY SHEET

MEDIA AND INFORMATION LITERACY-SENIOR HIGH SCHOOL

First Quarter, Week 2

Name of Learner:

Grade Level /Section: Date:

Similarities and Differences between and among Media Literacy,

Information Literacy and Technology Literacy

BACKGROUND INFORMATION FOR LEARNERS

In our previous discussion, we defined the meaning of media and information and how they work.
For this lesson we will talk about literacy.

Literacy refers to the ability to read and write one's own name, further for knowledge and interest,
write coherently, and think critically about the written word.

In a technological society, the concept of literacy is expanding to include the media and electronic
text. Key to all literacy is reading development, a progression of skills that begins with the ability to
understand spoken words and decode written words and culminates in the deep understanding of text.
Once these skills are acquired the reader can attain full language literacy, which includes the abilities to
approach printed material with critical analysis, inference and synthesis; to write with accuracy and
coherence; and to use information and insights from text as the basis for informed decisions and creative
thought.
 Media Information Library FOE and FOI

Advertising Media Digital

Information

Literacy
News Computer

Television Cinema Games Internet

Figure 1. The ecology of media and information literacy (Wilson, Carolyn, et al. 2011)

Figure No. 1 shows the interrelationships of several types of literacy that constitute media and
information literacy. Since they are interrelated, this shows that media and information literacy originate
from varied fields of literacy known as the ecology of MIL.

These media and information literacy channels are very much part of your world today. These
sources of information and media content do not only provide information; they are likely to shape your
values, attitudes, and behavior. Another reason media and information literacy should be taken as a
composite concept is the overlapping concepts of information literacy, media literacy, technology literacy.
 A comparative matrix of their characteristics is shown below:
Information Media
Characteristics
Literacy Literacy Digital Literacy
Library and
Media and Computer Science
Origin information
civic studies and informatics
science
How data and How media is
How ICT and
information in used for good
digital resources
any format and democracy
are used to
form are and
Focus engage in safe and
managed, using development
ethical social
different (personal,
networking and
technological professional
collaboration.
tools. and societal)
Ability to
effectively and
Ability to access Ability to critically access
information, the understand, and avaluate
evaluation, select, information in
creation and evaluate and multiple formats,
Competency sharing of use media as paticularly digital,
Emphasis information and a leading and from a range
knowledge using pruveyor and of sources, in
various tools, processor, if order to create
formats and not producer new knowledge ,
channels of information using a range of
digital tools, and
resources.

Source: Global Media and Information Literacy Assessment Framework (UNESCO 2013)
Media means or method of communication that influence people. It also refers to any physical object used
to communicate messages.

Example: Television, newspaper, radio, movies, and magazines.

Literacy means knowing how to read or analyze the information.

Media Literacy - The ability to access, analyze, evaluate, and create media in a variety of forms. It aims
to empower citizens by providing them with the competencies (knowledge and skills) necessary to engage
with traditional media and modern technologies.

Information: A broad term that covers processed data, knowledge derived from study, experience,
instruction, signals, or symbols.
Information Literacy: The ability to recognize when information is needed, and to find, evaluate, and
effectively communicate information in its various formats.

Technology: A device, material, or sequence of mathematical coded of electronic instructions created by

the person mind that is built, assembled, or produced and which is not part of the natural world.
Technology (Digital) Literacy: The ability of an individual, either working independently or with others,
to use technological tools responsibly, appropriately, and effectively. Using these tools an individual can
access, manage, integrate, evaluate, create, and communicate information.

Technology Literacy is important because it helps the students to communicate and express their ideas in
diverse ways. It also helps to develop strong non-linear reading and thinking skills.

Media and Information Literacy: The essential skills and competencies that allow individuals to engage
with media and other information providers effectively, as well as develop critical thinking and life-long
learning skills to socialize and become active citizens.
 “The purpose of being information and media literate is to engage in a digital society; one needs to be able to

Media and Information Literacy includes information and communication literacy and digital
literacy. It is defined as a set of competencies that empowers citizens to access, retrieve, understand,
evaluate and use, create, as well as share information and media content in all formats, using various
tools, in a critical, ethical and effective way. To take part and engage in personal, professional, and
societal activities.