MIL

Introduction to
Media and Information Literacy
 MEDIA LOG
How many hours did you spend
consuming media yesterday?
Media,
Information, and
Technology
Literacy
 The ability to identify, understand,
interpret, create, communicate and
compute, using printed and written
materials associated with varying
contexts.
Literacy Literacy involves a continuum of
learning, wherein individuals are
able to achieve their goals, develop
their knowledge and potential, and
participate fully in their community
and wider society.
 The physical objects used to
communicate with, or the mass
communication through physical
Media objects such as radio, television,
computers, film, etc. It also refers to
any physical object used to
communicate messages.
 A broad term that covers processed
data, knowledge derived from
Information study, experience, instruction,
signals or symbols.
 Media Literacy

The ability to access, analyze, evaluate,

and create media in a variety of forms.
It aims to empower citizens by providing
them with the competencies necessary
to engage with traditional media and
new technologies.
 Media Literacy
Being media literate means
1. Develop critical thinking skills
2. Understand how media messages shape our
culture and society
3. Recognize what media makers want us to
believe or do
4. Recognize bias, spin, misinformation, and lies
5. Discover part of the story that are not being
told
6. Evaluate media messages based on our
experiences, skills, and values
7. Create and distribute our own media messages
8. Advocate for media justice
Information Literacy

The ability to recognize when

information is needed, and to locate,
evaluate, and effectively communicate
information in its various formats.
 Information Literacy
Being information literate means
1. Determine the extent of information needed
2. Access the needed information effectively and
efficiently
3. Evaluate information and its sources critically
4. Incorporate selected information into ones
knowledge base
5. Use information effectively to accomplish a
specific purpose
6. Understand the economic, legal, and social
issues surrounding the use of information, and
access and use information ethically and legally
 Technology Literacy

The ability of an individual, either

working independently or with others, to
responsibly, appropriately, and
effectively use technological tools. Using
these tools an individual can access,
manage, integrate, evaluate, create and
communicate information.
 Technology Literacy
Being technologically literate means
1. Problem solve
2. Communicate
3. Locate, use and synthesize information found
using technology
4. Develop skills necessary to function in the 21st
century
 MEDIA AND
INFORMATION LITERACY

The essential skills and competencies that allow individuals to

engage with media and other information providers effectively, as
well as develop critical thinking and life-long learning skills to
socialize and become active citizens
 “broad term that can cover data,
knowledge derived from study,
experience, or instruction,
signals or symbols.”

UNESCO Media and Information Literacy Curriculum for

Teachers in regards to information
 When you use media,
information is referred to as the "knowledge of
specific events or situations that has been
gathered or received by communication
intelligence, or news reports.”
 Literacy = Skill

The United Nations Educational,

Scientific and Cultural Organization, or
UNESCO, defined literacy as the
“ability to identify, understand, interpret,
create, communicate, and compute using
printed and written materials associated
with varying contexts.”
 Definition of Media Literacy, Information Literacy,
and Technology Literacy

• This involves understanding and using mass media

in either an assertive or nonassertive way,
MEDIA LITERACY

including an informed and critical understanding of

media, what techniques they employ and their
effects.
• The ability to read, analyze, evaluate, and produce
communication in a variety of media forms, e.g.,
television, print, radio, computers, etc.
• Another understanding of the term is the ability to
decode, analyze, evaluate, and produce
communication in a variety of forms.
 Definition of Media Literacy, Information Literacy,
INFORMATION and Technology Literacy
LITERACY

• Refers to the ability to recognize when information

is needed and to locate, evaluate, effectively use,
and communicate information in its various
formats
 Definition of Media Literacy, Information Literacy,
and Technology Literacy

• This is the ability to use digital technology, communication

tools or networks to locate, evaluate, use, and create
information.
TECHNOLOGY

• It also refers to the ability to understand and use

LITERACY

information in multiple formats from a wide range of

sources when it is presented via computers and to a
person’s ability to performs tasks effectively in a digital
environment.
• Digital literacy includes the ability to read and interpret
media, to reproduce data and images through digital
manipulation, and to evaluate and apply new knowledge
gained from digital environments.