MIL Module 1: Introduction to Media and Information Literacy

MEDIA AND INFORMATION LITERACY

Introduction to Media
01
and Information Literacy

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 MIL Module 1: Introduction to Media and Information Literacy

LAS 1: Introduction to Media and Information

Literacy
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Communication is a natural and inescapeable fact of
life. Every individual is born with it. This is precisely the reason
why you are taught to learn how to speak, read, wroite or to use
communication gadgets at an early age. Communication is all
about these skills your parents would like you to learn when you
were younger.

LEARNING GOALS LEARNING MATERIALS

 Describes how communication is influenced by media and  Textbook – Media
Information. Information Literacy
 PowerPoint #1 –
 Identifies the similarities and Differences between and among Introduction to Media
media literacy, information literacy, and technology literacy.  Educational Video
 Discusses responsible use of media and information.  Pictures

 Explains how the evolution of media from traditional to new

media shaped the values and norms of people and society.

“Are you ready to BEGIN your

journey with this module?
Well, it’s time to TAKE STEPS to
your quest for KNOWLEDGE.
Have fun Seniors!”

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MIL Module 1: Introduction to Media and Information Literacy

LET’S BEGIN!

In this fast-paced, technology-driven time, we are bombarded with various information here and
there, in the convenience of a click, right in the comforts of our very own homes. Being Senior High School
students, you are expected to be literate, not just in terms of numbers and letters, but to be able to fully
grasp up to what extent information may be used and distributed.
But first, we need to take a close look at the ways by which we use, and eventually distribute
information. Hence, we will look into communication and its medium. Take a look at the picture below.

The picture above depicts how each individual communicate at different levels, at different forms.
Each one of us has a personal concept of communication. Communication is broadly defined as the imparting
and exchanging of information or news (Retrieved from https://www.merriam-
webster.com/dictionary/communication on October 31, 2018).

In order to communicate, we use different medium of communication to carry out the message we
want to convey. There are various outlets that we can use in order to deliver our message. Few examples
are listed below.

Table 1: Examples of Communication Media

Communication Medium How it works

Person to person interaction using one’s voice as the tool to deliver the
Conversation message.
One to many interactions using one’s voice as the tool to deliver the message
Public Speaking to a large number of people, at any given time.
Documents/ Letters/ Mails Written messages in whatever form, usually on paper and print.

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 MIL Module 1: Introduction to Media and Information Literacy

Messages rendered in the form of paintings, drawings, photography, videos,

Visual Art images, and the like, that conveys specific emotion, idea or thought.
Physical things such as tarpaulin billboards, posters, in package information
Physical Medium contained in product packaging, and the like.
Digital and electronic means to convey messages such as website or
Digital/ Interactive computer application, primarily by the use of internet.

LET US KNOW!

In this learning task you will know more about the Media and Information Literacy.

LEARNING TASK 1.1. WATCHING, READING AND ANALYZING ACTIVITY

 For you to have an additional information regarding Media and Information Literacy, read page 2-10
and also access the Video #1 and #2 from your learning packet I have prepared for you.
 As you browse the textbook, watch the video and open this handout, please consider the guide
questions:
✓ What are the basic components of media and information literacy?
✓ Why is media literacy important to students?
✓ What is the use of media information literacy?
✓ How do media literacy, Information literacy, and Technology literacy and Media Information
Literacy differ in terms of use?
 After getting some learning coming from your book as well as from the video you can now
accomplish the learning goal #1 by identifying the uses of media.

LEARN MORE!
o Media refers to various channels of communication between
a person or persons and their intended audience.

o Television, radio, newspapers and the internet are different

types of Media. One of the oldest forms of media is print.

o Media shapes our perceptions of what is real. It surrounds

us in the forms of billboards, signage, and even the clothes
you wear. We have radio, television, computers, and

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MIL Module 1: Introduction to Media and Information Literacy

smartphones. We have the internet, online video channels, and all sorts of social media. So, stop and
look around, media is everywhere, and it’s not going away anytime soon.

o Media are the things or gadgets that we use in order to convey the details of the information that
we want to impart or communicate to people, and the society in general.

✓ Example, if you want to notify your classmate of a meeting organized by a club you joined,
how will you go about communicating the information?
✓ Will you send text messages through your cellular phone?
✓ Or maybe send a private message through social media?
✓ Or write it down on a paper, and hang it on visible places around the campus?
✓ Whichever way, you must use a medium to communicate the information.

o Hence, communication and media are directly interrelated, such that media serves as a platform by
which one can meaningfully express and communicate oneself.

o Furthermore, a specific media (thing/ gadget) can either be a Source of Information, a Medium of
Communication, or both.

o A media is considered a source of information if the use of the media provides knowledge and
information about something, while a media used as a channel to convey information is considered
a medium of communication.

o A media can also be simultaneously used both as a source and a medium of information. To give you
more of this concept, you may answer the activity below.

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From the example done for you in the LAS, a
Cellular Mobile Phone with simple call and text features is
an example of a medium of communication, because it
allows you to communicate and reach out to others.
However, Smart Phones which are types of
mobile phones having the multi-purpose features of
communication, multimedia functionality, wireless
communication like Bluetooth and wi-fi, is an example of
both a source of information and a medium of
communication. Needless to say, a smart phone can be

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MIL Module 1: Introduction to Media and Information Literacy

used as a medium to communicate to other people from across the globe, and if loaded with cellular data,
can surf the internet hence, a potential source of information.
Now that we have discussed the interrelationship of media and communication, we will examine the
different concepts that will be used in this subject. We will build your definition on the following key concepts.

A. LITERACY- The ability to identify, understand, interpret, create, communicate and compute, using
printed and written materials associated with varying contexts.
- Literacy involves a continuum of learning, wherein individuals are able to achieve their goals,
develop their knowledge and potential, and participate fully in their community and wider
society.
B. MEDIA- The physical objects used to communicate with or the mass communication through physical
objects such as radio, television, computers, film, etc. It also refers to any physical object
used to communicate messages.
C. MEDIA LITERACY- The ability to access, analyze, evaluate, and create media in a variety of forms. It aims
to empower citizens by providing them with the competencies (knowledge and skills)
necessary to engage with traditional media and new technologies.
D. INFORMATION- A broad term that covers processed data, knowledge derived from study, experience,
instruction, signals or symbols.
 INFORMATION LITERACY- The ability to recognize when information is needed, and to locate,
evaluate, and effectively communicate information in its various formats.

 TECHNOLOGY (DIGITAL) LITERACY- The ability of an individual, either working independently or with
others, to responsibly, appropriately, and effectively use technological tools. Using these tools
an individual can access, manage, integrate, evaluate, create and communicate information.

 MEDIA AND INFORMATION LITERACY- The essential skills and competencies that allow individuals
to engage with media and other information providers effectively, as well as develop critical
thinking and life-long learning skills to socialize and become active citizens.

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