11/12

Media and
Information
Literacy
Quarter 1 – Module 2:
Introduction to Media and
Information Literacy
Media and Information Literacy – Grade 11/12
Self-Learning Module (SLM)
Quarter 1 – Module 2: Introduction to Media and Information Literacy
First Edition, 2020

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Such agency or office may, among other things, impose as a condition the payment of
royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,
trademarks, etc.) included in this module are owned by their respective copyright holders.
Every effort has been exerted to locate and seek permission to use these materials from
their respective copyright owners. The publisher and authors do not represent nor claim
ownership over them.

Development Team of the Module

Writer: Jenelyn A. Abico
Editors: Dawn Hope S. Almuena, Mary Joy M. Velasco
Reviewers: Evelyn C. Frusa, Ph.d, Rolex I. Lotilla, Arven Tejada
Illustrator:
Layout Artist:
Cover Art Designer: Reggie D. Galindez
Management Team: Allan G. Farnazo, CESO IV – Regional Director
Fiel Y. Almendra, CESO V – Assistant Regional Director
Crispin A. Soliven, Jr., CESE - Schools Division Superintendent
Roberto J. Montero, Ed, CESE - ASDS
Gilbert B. Barrera – Chief, CLMD
Arturo D. Tingson Jr. – REPS, LRMS
Peter Van C. Ang-ug – REPS, ADM
Gilda A. Orendain - REPS – Subject Area Supervisor
Belen Fajemolin, Ph.d - CID Chief
Evelyn C. Frusa, Ph.d - Division EPS In Charge of LRMS/
Subject Area Supervisor- ICT
Bernardita M. Villano - Division ADM Coordinator
Carlo S. Melendres, Ph.d - EPS – Senior High School Coordinator
Subject Area Supervisor- ICT

Printed in the Philippines by Department of Education – SOCCSKSARGEN Region

Office Address: Regional Center, Brgy. Carpenter Hill, City of Koronadal

Telefax: (083) 2288825/ (083) 2281893
E-mail Address: region12@deped.gov.ph\
Introductory Message
This Self-Learning Module (SLM) is prepared so that you, our dear learners, can
continue your studies and learn while at home. Activities, questions, directions,
exercises, and discussions are carefully stated for you to understand each lesson.
Each SLM is composed of different parts. Each part shall guide you step-by- step
as you discover and understand the lesson prepared for you. Pre-test are provided
to measure your prior knowledge on lessons in each SLM. This will tell you if you
need to proceed on completing this module, or if you need to ask your facilitator or
your teacher’s assistance for better understanding of the lesson. At the end of each
module, you need to answer the post-test to self-check your learning. Answer keys
are provided for each activity and test. We trust that you will be honest in using
these. In addition to the material in the main text, Notes to the Teachers are also
provided to the facilitators and parents for strategies and reminders on how they
can best help you on your home-based learning. Please use this module with care.
Do not put unnecessary marks on any part of this SLM. Use a separate sheet of
paper in answering the exercises and tests. Read the instructions carefully before
performing each task. If you have any questions in using this SLM or any difficulty
in answering the tasks in this module, do not hesitate to consult your teacher or
facilitator.

Thank you.

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 What I Need to Know

This module was designed and written with you in mind. It is here to help you
master the Introduction to Media and Information Literacy. The scope of this
module permits it to be used in many different learning situations. The language
used recognizes the diverse vocabulary level of students. The lessons are arranged
to follow the standard sequence of the course. But the order in which you read
them can be changed to correspond with the textbook you are now using.
In this module, you will:

LO 1 – Identify the similarities and differences between and among media literacy,
information literacy, and technology literacy. (MIL11/12IMIL-IIIa-2)

After going through this module, you are expected to:

a) Define key concepts (media literacy, information literacy, technology
literacy); and
b) Compare and contrast media, information, and technology literacies.

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Definition of Terms

Information
A broad term that covers processed data, knowledge derived from study, experience,
instruction, signals or symbols.

Information Literacy

Refers to the abilities to recognize when information is needed and to locate,

evaluate, effectively use, and communicate information in its various formats.

Literacy

The ability to identify, understand, interpret, create, communicate and compute,

using printed and written materials associated with varying contexts. Literacy
involves a continuum of learning, wherein individuals are able to achieve their
goals, develop their knowledge and potential, and participate fully in their
community and wider society.

Media
The physical objects used to communicate with, or the mass communication
through physical objects such as radio, television, computers, film, etc. It also
refers to any physical object used to communicate messages.

Media and Information Literacy

MIL stands for media and information literacy, and refers to the essential
competencies and skills that allow citizens to engage with media and other
information providers effectively and develop critical thinking and life-long learning
skills to socialize and become active citizens.

Media Literacy

The ability to decode, analyze, evaluate and produce communication in a variety of

forms.

Technology (Digital) Literacy

The ability to use digital technology, communication tools or networks to locate,

evaluate, use and create information. It also refers to the ability to understand and
use information in multiple formats from a wide range of sources when it is
presented via computers and to a person’s ability to perform tasks effectively in a
digital environment. Digital literacy includes the ability to read and interpret media,
to reproduce data and images through digital manipulation, and to evaluate and
apply new knowledge gained from digital environments.

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 What I Know

Activity 1: Let us determine how much you already learned. Read and answer
each question. Choose the letter of the correct answer. Write your answer in your
activity notebook.

1. The ability to understand printed and written materials refers to?

A. information C. media
B. literacy D. technology

2. The ability to access, evaluate and create media is

A. media C. Media literacy

B. Information literacy D. Technology literacy

3. These refer to processed data for specific purposes.

A. information C. media
B. literacy D. technology

4. The skill that allows people to recognize when information is needed and how he
will be able to access, locate, evaluate, and use it effectively.

A. media C. Media literacy

B. Information literacy D. Technology literacy

5. Refers to how a person is able to look for relevant information from various
media.

A. media C. Media literacy

B. Information literacy D. Technology literacy

6. Examples of these are radio, television, newspaper, magazines and social media.

A. information C. literacy
B. technology D. media

7. An ability to acquire relevant information and use modern- day tools to get,
Manage, and communicate information.

A. Information media C. Media literacy

B. Technology literacy D. Media and Information literacy

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8. Harry found erroneous facts from the magazine he is reading. What literacy is
presented by Harry?

A. Information media C. Media literacy

B. Technology literacy D. Media and Information literacy

9. Laika prepared a Powerpoint presentation for her business report. Laika

displays?

A. Information media C. Media literacy

B. Technology literacy D. Media and Information literacy

10. Nina is fond of video-chatting with her friend in the province every other day.
Nina shows?

A. Information media C. Media literacy

B. Technology literacy D. Media and Information literacy

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Activity 2: Fill in the table below of the concept/s that you already know, want to
know and learned from this module. The column that indicates “What I learned”
will be done after completing the module. Do it in your activity notebook.

What I Know What I Want to Know What I Learned

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Lesson
Introduction To Media and
2 Information Literacy
Media and other information providers play a central role in information and
communication processes. Nowadays, media become the common outlet of self-
expression and creativity. Its huge influence spreads speedily across the globe. The
connection between technological advances and people’s connectivity created a
huge impact on the lives of today’s generation. This module covers all the above-
mentioned concepts.

What’s In

Communication refers to the act or process of using words, sounds, signs, or

behaviors to express or exchange information or to express your ideas, thoughts,
feelings, etc., to someone else.
Media refer to the combination of physical objects used to communicate or mass
communication through physical objects such as radio, television, computers, or
film, etc. Media are a source of credible information in which contents are provided
through an editorial process determined by journalistic values and therefore
editorial accountability can be attributed to an organization or a legal person.
Media serve as a channel in communication.

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 What’s New

Activity: Read the scenario below then answer the questions that follow.
Write your answer in your activity notebook.
Scenario: Imagine waking up one day to find no internet, libraries, and cellphones.
newspapers, magazines, radio stations and TV channels have also disappeared.

1. How would you be informed of anything now?

__________________________________________________________________________________

__________________________________________________________________________________

2. What ways would you have to communicate with one another?

__________________________________________________________________________________

__________________________________________________________________________________

3. How would you share information and communicate news and events?

__________________________________________________________________________________

__________________________________________________________________________________

4. How would it affect the way you live?

__________________________________________________________________________________

__________________________________________________________________________________

5. What would society lose in this situation?

__________________________________________________________________________________

__________________________________________________________________________________

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 What is It

MEDIA AND INFORMATION LITERACY

Media and Information Literacy are essential skills and competencies that allow
individuals to engage with media and other information providers effectively as well
as develop critical thinking and life-long learning skills to socialize and become
active citizens.

Media refer to the physical objects to communicate with such as radio, television,
computers, etc. Information on the other hand, refers to the processed data,
knowledge from a study, experience, instruction and symbol. Literacy is the term
coined for the ability to identify, understand, interpret, create, compute and
communicate using printed and written materials.

So how media function in the society? UNESCO 2020, discusses the different roles
of media as follows.

MULTIPLE ROLES OF MEDIA

“Media and other information providers play a central role in information and
communication processes. They are one way of communicating information, although
their role is much broader than that. For the purpose of the MIL curriculum, media are
defined (irrespective of the nature and technologies used) as sources of credible and
current information created through an editorial process determined by journalistic
values whereby editorial accountability can be attributed to a specific organization or
a legal person. To the extent that media are an important part of every society’s
communication system, their institutional make-up can mesh with a variety of non-
media information providers, such as libraries, museums, archives, Internet
information providers, other information organizations and citizens who produce their
own content. Media play several roles. They:

 act as channels of information and knowledge through which citizens

communicate with each other and make informed decisions
 facilitate informed debates between diverse social actors
 provide us with much of what we learn about the world beyond our immediate
experience
 are means by which a society learns about itself and builds a sense of
community
 function as a watchdog of government in all its forms, promoting transparency
in public life and public scrutiny of those with power through exposing
corruption, maladministration and corporate wrong-doing

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  are essential facilitators of democratic processes and one of the guarantors
of free and fair elections
 are a vehicle for cultural expression and cultural cohesion within and
between nations
 function as an advocate and social actor in its own right while respecting
pluralistic values.”

Throughout the years, media become an outlet of information. Having an ample

knowledge and skills in evaluating media information becomes a must.
Media Literacy is the ability to access, analyze, evaluate, and create media in a
variety of forms. It aims to empower citizens by providing them with the
competencies (knowledge and skills) necessary to engage with traditional media
and new technology. Information Literacy is the ability to recognize when
information is needed, and to locate, evaluate, and effectively communicate
information in its various formats. It also includes the competencies to be effective
in all stages of the life cycle of documents of all kinds, the capacity to understand
the ethical implications of these documents, and the ability to behave in an ethical
way throughout these stages.

Lastly, Technology Literacy refers to the ability of an individual, either working

independently or with others, to responsibly, appropriately, and effectively use
technological tools. Using these tools an individual can access, manage, integrate,
evaluate, create and communicate information.

Accessing information from media requires ample knowledge, being literate with
media use will be of great benefit to everyone.

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 What’s More

Activity 1: Fill in the table below of the Interactive Word Wall.

Instruction: You are provided with the common online activities, fill in the
competencies/skills that would fall under the three literacies. The first two
concepts were done for you. Write your answer in your activity notebook.

Online Media Literacy Information Technology

Activities Literacy Literacy
Sending an as platform (text; Content tools (mobile,
electronic email; messenger; (appropriateness, computers,
message video message; tone, recipient, others)
voice message; others)
others)
Getting the traditional Content knowing how to
latest (newspaper, tv, (appropriateness, use mass
news radio, others) reliability, accuracy, media platforms
digital (websites, tone, audience, (tv, radio,
social media, others) others) giving others)
feedback (reactions, where to access
comments, rate, digital content
others) navigational
skills

Entertainment

Business

Education
sources

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Activity 2. Based on activity 1, answer the following in your activity notebook

a. How do Media Literacy, Information Literacy, and Technology Literacy differ in

terms of use?

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

b. Are they similar in form? Elaborate.

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

c. Are they similar in use? Elaborate.

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

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 What I Have Learned

Answer the following concisely. Write your answer in your activity notebook.

1. In your opinion, what makes an individual literate in media and information?

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

2. What activities/habits do you practice which illustrate media and information

literacy? Give at least three examples.

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

3. In your own words define media literacy, information literacy and technology
literacy.

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

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 What I Can Do

Activity: In your activity notebook, create a poster that shows the importance of
being a media and information literate individual to our everyday lives. Be creative.

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 Poster Rubric

Criteria Excellent Good Fair Needs

Improvement
(5) (4) (3) (2)

Message is Message is Message is Message is

clear, accurate, clear and clear but unclear and/
Content and strong. accurate. questionable. or inaccurate.

All graphics All graphics All graphics Graphics do

are related to are related relate to the not relate to
Graphics the topic and to the topic topic. the topic.
make it easier and most
to understand. make it
easier to
understand.

The poster is The poster The poster is The poster is

exceptionally is attractive acceptably poorly
Visual attractive in in terms of attractive designed and
Appeal
terms of design, though the layout is
design, layout, layout, and layout is cluttered.
and neatness. neatness. cluttered.

Source: https://issuu.com/lorenzeguerra09146/docs/1.mil_1.introduction_to_mil_part_

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 Assessment

Activity 1: Look for me!

Instruction. Analyze and explain the illustration below. Established the
connections between media literacy, information literacy, and digital literacy. Write
your answer in your activity notebook.

Source:https://www.slideshare.net/mobile/arnielping/media-and-information-literacy
communication

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

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Activity 2: Read and answer each question. Choose the letter of the correct
answer. Do it in your activity notebook.

1. Thea has the ability to understand printed and written materials. Thea’s ability
refers to?
A. information C. media
B. literacy D. technology

2. The ability to access, evaluate and create media is?

A. media C. Media literacy
B. Information literacy D. Technology literacy

3. These refer to processed data for specific purposes.

A. information C. media
B. literacy D. technology

4. The skill that allows people to recognize when information is needed and how he
will be able to access, locate, evaluate and use it effectively.
A. media C. Media literacy
B. Information literacy D. Technology literacy

5. Refers to how person is able to look for relevant information from various media.
A. media C. Media literacy
B. Information literacy D. Technology literacy

6. Examples of these are radio, television, newspaper, magazines and social media.
A. information C. literacy
B. technology D. media

7. An ability to acquire relevant information and use modern day tools to get,
manage and communicate information.
A. Information media C. Media literacy
B. Technology literacy D. Media and Information literacy

8. Recognizing erroneous facts from the magazine you are reading displays what
kind of literacy?
A. Information media C. Media literacy
B. Technology literacy D. Media and Information literacy

9. Laika prepared a PowerPoint presentation for her business report. Laika

displays?
A. Information media C. Media literacy
B. Technology literacy D. Media and Information literacy

10. Nina is fond of video-chatting with her friend in the province every other day.
Nina shows?
A. Information media C. Media literacy
B. Technology literacy D. Media and Information literacy

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 Additional Activities

Using the Venn Diagram below, compare and contrast Media literacy, Information
literacy, and Technology literacy. Give at least three similarities and differences

Technology literacy Media literacy

Information
literacy

Source: http://www.literacysolutions.com.au/blog/2016/05/30/compare-contrast-part-5-of-7/

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 Answer Key

10. B 10. B
9. B 9. B
8. A 8. A
7. B 7. B
6. D 6. D
5. C 5. C
4. B 4. B
3. A 3. A
2. C 2. C
1. B 1. B

What I Know Assessment

References

Commission on higher Education, 2016. Teaching Guide for Senior High

School MEDIA AND INFORMATION LITERACY CORE SUBJECT.

Media and Information Literacy Curriculum Guide by DepEd

The social Media Effect. Retrieved June 15, 2020, from
https://academichelp.net/samples/academics/essays/cause-effect/the
effects-of-social-media.html

UNESCO Media and Information Literacy Curriculum for Teachers

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For inquiries or feedback, please write or call:

Department of Education – SOCCSKSARGEN

Learning Resource Management System (LRMS)

Regional Center, Brgy. Carpenter Hill, City of Koronadal

Telefax No.: (083) 2288825/ (083) 2281893

Email Address: region12@deped.gov.ph

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