Cebu Sacred Heart College, Inc.

Carcar Campus
Valladolid, Carcar City, Cebu

MEDIA AND INFORMATION

LITERACY
Learning Module

PREPARED BY:
MRS. REGINA CHICA – LAPIS, LPT.
 First Quarter

Introduction to Media and Information Literacy

Week 1

In this week, you will be able to describe how communication is influenced by media
and information. (MIL11/12IMIL – IIIa – 1)

PREPARED BY:
MRS. REGINA CHICA – LAPIS, LPT.
Open your YouTube App and watch the video. Or Open your Web
Browser (ex. Google Chrome) and type the URL given below. Make
sure you have an Internet to view.
IMPORTANT NOTES TO REMEMBER:

The Roles of Media and Information

• Act as channels or information and knowledge through which citizens communicate with each
other and make informed decisions;
• Facilitate informed debates between diverse social actors;
• Provide us with much of what we learn about the world beyond our immediate experience;
• Are means by which a society learns about itself and build a sense of community;
• Function as a watchdog of government in all its forms, promoting transparency;
• Public life ad public scrutiny of those with power through exposing corruption;
• Maladministration and corporate wrong – doing;
• Are essential facilitators of democratic processes and one of the guarantors of free and fair
elections;
• Are vehicle for cultural expression and cultural cohesion within and between nations function as
an advocate and social actor in its own right while respecting pluralistic values.

The Basic Concepts of Media

1. Media construct our culture. Our society and culture – even our perception of reality – is
shaped by the information and images we receive via the media. A few generations ago, our
culture’s story tellers were people – family, friends, and others in our community. For many
people today, most powerful storytellers are television, movies, music, video games, and the
Internet.

2. Media messages affect our thoughts, attitudes and actions. We don’t like to admit it, but all of
us are affected by advertising, news, movies, pop music, video games, and other forms of media.
That’s why media are such a powerful cultural force, and why the media industry is such big
business.

3. Media use “the language of persuasion”. All media messages try to persuade us to believe or do
something. News, documentary films, and nonfiction books all claim to be telling the truth.
Advertising tries to get us to buy products. Novels and TV dramas go to great lengths to appear
realistic. To do this, they use specific techniques (like flattery, repetition, fear, and humor) we call
“the language of persuasion”.

4. Media construct fantasy worlds. While fantasy can be pleasurable and entertaining, it can also
be harmful. Movies, TV shows, and music videos sometimes inspire people to do things that are
unwise, anti – social, or even dangerous. At other times, media can inspire our imagination.
Advertising constructs a fantasy world where all problems can be solved with a purchase. Media
literacy helps people to recognize fantasy and constructively integrate it with reality.
5. No one tells the whole story. Every media maker has a point of view. Every good story
highlights some information and leaves out the rest. Often, the effect of a media message comes
not only from what is said, but from what part of the story is not told.

6. Media messages contain “texts” and “subtexts”. The text is the actual words, pictures and/or
sounds in a media message. The subtext is the hidden and underlying meaning of the message.

7. Media messages reflect the values and viewpoints of media makers. Everyone has a point of
view. Our values and viewpoints influence our choice of words, sounds and images we use to
communicate through media. This is true for all media makers, from a preschooler’s crayon
drawing to a media conglomerate’s TV new broadcast.

8. Individuals construct their own meanings from media. Although media makers attempt to
convey specific messages, people receive and interpret them differently, based on their own prior
knowledge and experience, their values, and their beliefs. This means that people can create
different subtexts from the same piece of media. All meanings and interpretations are valid and
should be respected.

9. Media messages can be decoded. By “deconstructing” media, we can figure out who created the
message, and why. We can identify the techniques of persuasion being used and recognize how
media makers are trying to influence us. We notice what parts of the story are not being told, ad
how we can become better informed.

10. Media literate youth and adults are active consumers of media. Many forms of media – like
television – seek to create passive, impulsive consumers. Media literacy helps people consume
media with a critical eye, evaluating sources, intended purposes, persuasion techniques, and
deeper meanings.
 Cebu Sacred Heart College, Inc.
Carcar Campus
Valladolid, Carcar City, Cebu

Name: ________________________________________________ Date: _________________________

Subject: Grade Level &Section:

ASSESSMENT

1. Explain the meaning of Media and Information and how it influenced communication.
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2. Enumerate and explain the various basic concepts of media.

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3. How can you apply Media and Information in real life scenario? Cite five (5) examples.
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4. How can we achieve effective communications with others?

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Good job, you are done with Week 1 Module! ☺

Noted by: Received & Checked by:

Parent/Guardian Printed Name and Signatu

Subject Teacher’s Signature over Printed Name Subject Teacher’s Signature over Printed Name
 First Quarter

Introduction to Media and Information Literacy

Week 2

In this week, you will be able to identify the similarities and differences between and
among media literacy, information, and technology literacy.
(MIL11/12IMIL – IIIa – 2)

PREPARED BY:
MRS. REGINA CHICA – LAPIS, LPT.
Open your YouTube App and watch the video. Or Open your Web
Browser (ex. Google Chrome) and type the URL given below. Make
sure you have an Internet to view.
 We learned about the media and information already
from the previous module but …. Ask yourself,
What is LITERACY?

Literacy is about more than reading or writing – it is

about how we communicate in society. It is about
social practices and relationships, about knowledge,
language and culture.

Those who use literacy takes it for granted – but those

who cannot use it are excluded from much
communication in today’s world. Indeed, it is the
excluded who can best appreciate the notion of
“literacy as freedom”.

So, let’s recall

first ….. → → →

• Understand how media messages create meaning

• Identify who created a particular media message
• Recognize what the media maker wants us to
believe or do
• Name the “tools of persuasion” used
Media Literacy Skills
• Recognize bias, spin, misinformed and lies
• Discover the part of the story that’s not being told
• Evaluate media messages based on our own
experiences, beliefs and values
• Create and distribute our own media messages
• Become advocates for change in our media system

Media Literacy is a repertoire of competencies that enable the people to

So in other
understand how the media operate, how they construct meaning, how they can
words,
be used, and how to evaluate the information they present.
 What is INFORMATION?

It is the communication or reception of knowledge

or intelligence. (Merriam Webster Dictionary)

It is a collection of factual knowledge about

something. (Merriam Webster Thesaurus)

It is a transformational process in which the learner needs to

find, understand, evaluate, and use information in various
forms to create for personal, social or global purposes.
Information
Literacy
It is a set of skills needed to find, retrieve, analyse and use
information.

Information Literacy shares fundamental set of core thinking – and problem – solving meta –
skills with other disciplines.

Authentic cross – disciplinary problems which include:

• observation and inference;
• analysis of symbols and models;
• comparison of perspectives; and
• assessment of the rhetorical context, engaging students in developing mastery
information literacy over time.

A Problem solving process for:

• exploring and questioning
• defining an information needed
• creating a plan to locate relevant information
• reading the medium
• synthesizing information to create knowledge
• applying insight to personal, social or global contexts to create wisdom
• self – evaluating the process and the product

The learners’ uses the habits of mind:

Information Literacy
Skills and Strategies
▪ Recognizes problems
▪ Formulate hypothesis
▪ Make good predictions
▪ Ask important questions
▪ Locate, analyse, interpret, evaluate and record
information and ideas
▪ Assume multiple stances
▪ Apply heuristic strategies
▪ Develop complex understanding
▪ Extend understanding through creative models
▪ Apply understanding to new problems
 What is TECHNOLOGY?

It is the practical application of

knowledge especially in a
particular area for ex.
Engineering. (Merriam Webster)

It is the ability of an individual, working independently and

Technology Literacy with others, to responsibly, appropriately and effectively use
technology tools to access, manage, integrate, evaluate, create
and communicate information.

TECHNOLOGY

DESCRIBE WITH TECHNOLOGY EXPLAIN WITH TECHNOLOGY

Learners research complex topics,
write narrative essays, collect and
analyse data to think critically about
their topics, and produce publications.
Learners research complex topics, write
expository essays to explain their topics,
collect and analyse data to make
decisions, and deliver multimedia
presentations to explain their decisions.

PERSUADE WITH TECHNOLOGY

Learners research complex topics, write
persuasive essays to support their positions,
collect and analyse data to solve problems,
and choose appropriate technologies to
communicate their solutions.

CONLUSIONS:

✓ Media includes mass media of all kinds, interactive media (e.g., the Internet), different forms of
advertising and informal media, such as Twitter, blogs, etc.
✓ Media Literacy is emphasizing the ability to understand, evaluate and use media as a leading
purveyor and processor, if not producer, of information.
✓ Information Literacy emphasizes the importance of access to information and the evaluation and
use of such information.
✓ Technology Literacy (Digital) is an essential and complementary capacity to media and
information literacy which refers to the abilities to use ICT effectively and efficiently throughout
the communications life – cycle.
 Cebu Sacred Heart College, Inc.
Carcar Campus
Valladolid, Carcar City, Cebu

Name: ________________________________________________ Date: _________________________

Subject: Grade Level &Section:

LEARNING ACTIVITIES

Performance Task #1: (Can be seen and answered in Google Classroom)

1. Choose a medium from the following media used in communication below:
a. Radio d. Newspaper
b. Cellular phone e. Internet
c. Television
2. Then, choose from any of the following topics below:
a. Latest Apps in Mobile Devices e. Early Teen Pregnancy
b. Millennial Love in Cyberspace f. Pre – marital Sex
c. Cyber bullying g. HIV and AIDS
d. Depression and Suicide
3. Lastly, create a PowerPoint presentation using the media you chose from item no. 1, to share
your own experiences, reasons, and explanations about using the media based on the topic
you chose from item no. 2. Criteria will be given in Google Classroom.

NOTE: You may send your accomplished task in our virtual classroom which is the “Google
Classroom”.

Deadline of submission: August 31, 2022.

Self-Assessment:

Reflecting on the discoveries and learning you had with the week 1 and week 2
modules, using the table below, cite the similarities and differences of media literacy,
information literacy and technology (digital) literacy.
Similarities Differences

Media Literacy

Information Literacy

Technology Literacy

Good job, you are done with Week 2 Module! ☺

Noted by: Received & Checked by:

Parent/Guardian Printed Name and Signatu

Subject Teacher’s Signature over Printed Name Subject Teacher’s Signature over Printed Name