HOW MEDIA AND

INFORMATION
AFFECTS
COMMUNICATION
Lesson 1
WHAT IS COMMUNICATION?
 Derived from the Latin word “communis” which means common.
 Involves the process of transmitting and delivering information to an
intended audience for whatever purpose it may be.
One form of
communication takes
place through media

… and this continuously

transform the way
humans communicate.
COMMUNICATION
PROCESS
Source

• The point of reference from where or from whom the message is crafted.

Message

• The heart of the communication process that connects the source to the audience.

Channel/Medium

• The tool used to deliver the message.

Receiver

• Refers to the people who will decode the message.

Noise

• Refers to the unwanted yet unavoidable element in communication flow.

If one element is missing or disrupted, communication breakdown will take place.

COMMUNICATION MODELS
 1949
 A two-way process that supports
that message needs to be
deconstructed if there is a greater
noise or disturbance to lessen
ambiguity.
COMMUNICATION MODELS
Charles Osgood’s model
 Interactive in nature
 Explains the circular process in
which the roles of being a
source and a receiver can be
interchanged and done
simultaneously with the help of
feedback mechanism.
COMMUNICATION MODELS
Schramm’s Model
 Emphasized on the shared
experiences and understanding
between the sender and
receiver.
 Less commonality = possibility
that both will experience
difficulty in communication.
 Have you ever encountered a
communication breakdown?

Try to look at the following pictures and identify

the possible reason for the communication
breakdown.
Identify the elements of communication process which you think is
the primary reason of the breakdown.
PERFORMANCE TASK #1
Communication changes constantly. In this fast-paced society, even the way
people interact and communicate now is completely different from the way it
was years ago.
Create a graphical representation like a flowchart or diagram to illustrate how
communication process happens to you whenever you use a particular media
platform (e.g. television, mobile phone, internet, newspaper, radio, etc.). Choose
a media platform that you normally use every day.

Format: Picture file (JPEG/PNG)

Submit thru: Gdrive
REVIEW:
 Communication – Message –
Interpersonal/Mass Communication
 Elements of the Creation of a Message
 Communication breakdown
 Communication Models
 Shannon and Weaver
 Osgood
 Schramm
WHAT IS
MEDIA AND
INFORMATI
ON
LITERACY
Lesson 2
 The United Nations Educational, Scientific and Cultural Organization
(UNESCO) in 2005 defined ​literacy as one’s cognitive ability to process
information using written materials in various context.
As human civilization progresses, reading and numeracy have become
foundational skills resulting in other types of literacies such as environmental,
financial, technology, news, cinema, advertising, library and the like.
In the context that humans learn in different ways, it is evident that each person
acquires certain types and level of literacies through formal education and
experience. More than decoding texts and numbers, becoming literate gives
leverage for the people to participate in today’s society.
 a set of integrated skills, attitudes,
MEDIA AND competencies that empower citizens to
communicate and understand information for
INFORMATI democratic discourse, and to evaluate,
ON produce and use all of these resources in an
effective, competent and ethical way.
LITERACY
ANALYZE AND EXPLAIN THIS
ILLUSTRATION
Make informed decisions BASED ON
UNESCO’S
Learn about the world around them
FRAMEWOR
K, MEDIA
AND
Build a sense of community INFORMATIO
N LITERACY
Maintain public discourse
IS ESSENTIAL
TO:
Engage in lifelong learning
RESPONSIBLE
USES OF AND
PRODUCTION
OF MEDIA AND
INFORMATION
Lesson 3
Responsible USER of Media Competent PRODUCER of Media
Information Information
Media and Information Literate individuals can construct meaningful questions.
One does not believe easily not because of biases or preconceived notions but
rather he evaluates the information in terms or accuracy, adequacy, and
appropriateness. He can discriminate facts, opinions, assertions and blended
statement that will guide him in making well-informed decisions. Aside from
being inquisitive and critical, he is open-minded in constructive criticisms that
he knows how to build an argument by agreeing or disagreeing based on the
merits of the issue. And he can communicate sensible ideas without making it
too complex.
 Plagiarism is a product of poor attitude towards learning. Not
ISSUES THAT WILL only students but also professional ones even tend to plagiarize
CHALLENGE ​AN for a number of reasons like pressure, lack of skills, or even
misconception on how to avoid this issue. Whether consciously
INDIVIDUAL TO or unconsciously done, media and information literate
APPLY WHAT HE individuals show respect to other people’s ideas and creations.
KNOWS ABOUT  How to stop?
learn how to summarize, paraphrase and cite source properly.
MEDIA AND HOW
one must also show intellectual respect and honesty by abiding
TO UNDERSTAND laws concerning media and information uses such as ​intellectual
ITS INFLUENCES property law, e-commerce law, anti-piracy law.
IN ONE’S He/she can spot any form of stereotypes like gender or racial,
bias, and oversimplified generalization. A member of a group
IDENTITY, may be portrayed in one aspect but if this representation is
PERSONAL attributed to all or most of the members, then this limits the view
to other people. Understanding this seemingly subtle messages
CHOICES AND conveyed in media will help you establish positive relationship
DECISIONS. and engage in a meaningful intercultural dialogue and
interaction.
ISSUES THAT WILL
CHALLENGE ​AN Every person is entitled to his or her own right to express his or
her opinion. But in every right, there is a corresponding
INDIVIDUAL TO obligation and that is to be careful and conscious of what you put
APPLY WHAT HE into writing or what you say so as not to create false claims, hate
messages, spam, rumors, and chain letter. Respect is a
KNOWS ABOUT fundamental yet apparently an elusive value that needs to be
MEDIA AND HOW practiced all the times. Learn to respect people’s privacy, feelings
and property.
TO UNDERSTAND Verifying sources is one indicator of being critical media user. It
ITS INFLUENCES does not necessarily mean that if a website has an org or edu in
IN ONE’S its URL, it is already a trustworthy site. Some would even
attempt to place expert claims, facts and figures, and even
IDENTITY, aesthetically professional display just to implant deceit, hate or
PERSONAL confusion to readers.
CHOICES AND Words can make or break a person. When people become mean
and offensive online, this is considered a form of harassment in
DECISIONS. the digital world which is called cyberbullying​.
ISSUES THAT WILL  Be cautious of the propaganda or statements that may seem
believable and worthy of your attention when in fact it is meant
CHALLENGE ​AN to deceive or hide the truth to the audience.
INDIVIDUAL TO  Propaganda is usually found in politics, advertisement, speech,
APPLY WHAT HE and the like.
KNOWS ABOUT  Some common examples would be:
MEDIA AND HOW  ​glittering generalities or using sugar-coated positive statement that
has no bearing in the message;
TO UNDERSTAND  bandwagon which promotes the idea that if you want to feel sense of
ITS INFLUENCES belongingness, you must join the wagon or the group or else you will
be left out;
IN ONE’S  half-truth or card-stacking in which only a partial information is
revealed to the consumers;
IDENTITY,  ​appeal to authority or people may seem likeable or influential like
PERSONAL celebrities or professional ones but apparently they do not have
enough knowledge and background to make conclusive judgment.
CHOICES AND
DECISIONS. These are only some forms of propaganda techniques that are covertly
injected in media, so one should learn how to uncover such subtle
messages.
 ACTIVITY
1. Choose a graphic organizer to illustrate the
relationship between and among media
literacy, information literacy, and media
and information literacy. Why did you
choose this graphic organizer? What
relationship exists among these literacies?
2. Design a dashboard at home where you
can track your usage of media like
television, internet, mobile phones and the
like. For a week, monitor your media log.
Then write a reflection and consider
plotting a new time where you can make
use of media to have quality time with
your family.
Submit thru: Quipper
* Details and deadline will be posted in
quipper
PERFORMANCE TASK #2
 Commissioned Mural Painting
 Study Guide Unit I Pp. 19-20
 Details and deadline will be posted on quipper