Uy, Franchesca Marie T.

12 ABM
November 9, 2022
Introduction to Media, Information, and Technology Literacy
Pre-Assessment

Main Activity:
Read the questions and answer them based on your understanding.

1.) What is communication?

Communication is a two-way process of imparting a message through a medium or

channel.

2.) Why do we communicate?

We value communication because we are social beings that live in communities. It is an

integral part of human development as it contributes to all aspects of life. It is a channel
of expressing one’s thoughts, ideas, and opinions.

3.) How do we communicate?

Communication is done through different and unique ways. It is commonly done verbally
wherein we transmit messages through words. It can also be done non-verbally through
our facial expressions, gestures, proximity, etc. Silence is also a form of communication.
There are also other creative methods of expressing oneself such as art and music.

Try to define the following words based on how you use them in your daily lives.

• Media – Media involves all outlets and platforms that are utilized to disseminate a
wide range of information. This includes radio, newspaper, magazine, television,
internet, etc.
• Information - Information is anything that is given to a recipient in order to explain,
inform, or verify that they may use it for any specific purpose. It can take the shape
of facts, statistics, numbers, photos, papers, sounds, or even a person's conduct. It
is obtained through different forms of communication.
• Technology - Technology is the field of study that examines the development,
application, and interaction of technological tools with human existence, society,
and the environment. It applies knowledge for practical purposes.
• Literacy – Literacy refers to the knowledge and understanding in a deeper context
of a specific field. It involves competence in a subject where one can understand,
interpret, analyze, and solve problems.
On the table below, identify all the media problems the society is facing right now. One
the first column, write down the problem, on the second column, write down the
description explaining as to why this is a problem, and on the last column, attempt to
give a solution to this problem.
Problem Why is it a problem?
Disinformation Most of us is capable of
disseminating information
especially with the advent of
different social media platforms.
There is a technological ease in
simply publishing information,
regardless of its credibility, for the
purpose of influencing the
public.
Media Bias It refers to reporting news in a
partial or prejudiced manner.
This can be caused by
preference for one party or
higher profit.
Argument This refers to resorting to online
Culture disputes when one encounters
an individual with a different
view than theirs. This may
happen when one believes their
view is superior than the other or
it may be caused by the desire
to influence the other person.
Cherry Picking Cherry-picking is a logical error
that occurs when someone only
considers and reports data that
supports their argument and
ignores any evidence that
contradicts it. It is a method of
suppressing information.
How can you solve this?
As consumers of information we
see in different media outlets, we
have the moral and individual
duty to develop digital and
information literacy so that we
may practice integrity and source
validation.
To avoid falling for biased
information, learn to fact check
and read several sources to get a
bird’s eye view of the situation.
This can be solved through having
a healthy discourse where both
parties exchange sentiments in a
respectful manner. This requires
acceptance and humility to
acknowledge that we have
different standpoints.
Ensure that you are considering all
the pertinent information that is
accessible to you in order to
prevent cherry-picking
information; one can also
enhance their capacity to
accomplish this by utilizing a
variety of debiasing approaches.
Alternative Activity C: Research and compare the Lasswell’s Communication Model and
SHANNON-WEAVER’SCOMMUNCIATION MODEL.

Through the diagrams shown above, it can be seen that Lasswell’s Communication
Model has a more simple and linear approach in explaining the process of
communication. It simply recognizes the communicator as the one that sends the
message to the receiver through a specific medium, gaining an effect. Shannon-
Weaver’s Communication Model, on the other hand, embraces the complexity of the
communication process as it acknowledges two important factors of communication:
noise and feedback. Noise refers to anything that disrupts the speaker-audience
communication process. In relation to this, feedback addresses the interference to
ensure that the message is delivered effectively.

Sources:

Lasswell’s Communication Model. (2018, January 6). In Businesstopia. Retrieved from

https://www.businesstopia.net/communication/lasswell-communication-model

Shannon and Weaver Model of Communication. (n.d.). In Management Study Guide.

Retrieved from https://www.managementstudyguide.com/shannon-and-weaver-

model-of-communication.htm