Bukidnon Association of Catholic Schools (BUACS), Inc.

SACRED HEART ACADEMY OF VALENCIA INC.

Media and Information Literacy 11/12

Quarter 1

Name of Learner: Grade Level:

Section: Date:
Address:
Date of Release: Date of Submission: Date of Received:

LEARNING ACTIVITY SHEET NO. 1

Communication: Introduction to Media and Information Literacy
A. Background Information for Learners
This topic contains essential that should allow you to engage with media and information channels in a meaningful
manner.
Communication is the of imparting or exchanging messages through speaking, writing, gestures, or even using other
symbolic forms by utilizing a variety of channels for sending and receiving. It is a process that involves transmission of
messages, performance of rituals, competing over attention, and reception of messages as dictated by context and culture.
Media refers to the combination of physical objects used to communicate or mass communication through physical
objects such as radio, television, computers, or film, etc.
The media transmit something called information. It is a “broad term that can cover data, knowledge derived from study,
experience, or instruction, signals or symbols.” Using media, information is referred to as “the knowledge of specific
events or situation that has been gathered or received by communication, intelligence, or news reports.”
In simple terms, media serves as a source and a channel for relaying information. Information is the content for relaying
that you share during communication.
Literacy is defined as the “ability to identify, understand, interpret, create, communicate, and compute using printed and
written materials associated with varying context. When you are literate, you are expected to be intellectually critical in
interpreting the things that you see and experience around you. You are able to decode and have a deeper understanding of
how things are and how they work.
Media Literacy involves understanding and using mass media in either an assertive or nonassertive way, including an
informed and critical understanding of media, what techniques they employ and their affects. It is the ability to read,
analyze, evaluate and produce communication in a variety of media forms, e.g. television, print, radio, computers, etc.
Information Literacy refers to the ability to recognize when information is needed and to locate, evaluate, effectively
use, and communicate information in its various formats.
Technology (Digital) Literacy is the ability to use digital technology, communication tools or networks to locate,
evaluate use, and create information. It also refers to the ability to understand and use information in multiple formats
from a wide range of sources when it is presented via computers and to a person’s ability to perform tasks effectively in a
digital environment. Digital literacy includes the ability to read and interpret media, to reproduce data and images through
digital manipulation, and to evaluate and apply new knowledge gained from digital environments.
Technology advances every now and then, and literacy is a measure of how well you keep up with the pace of these
advancements. With the multitude of technological platforms for social, cultural, and political participation, literacy in
media, information, and technology is a recipe for success.
Two factors that can influence you to become a media and information literate individual: 1) Clarifying your goals and
motivations for seeking information—the greater your need, the more effort you exert to become selective of the
information at your information; 2) Acquiring more skills in discerning, appreciating, and filtering information—this
involves more media savvy and better acquainted with information sources.
The typology of media literacy can help to assess the stage you are now in as a media and information literate individual.

Stage Characteristics
1. Acquiring Fundamentals Recognizing that there are human beings and other physical things apart

2. Language Acquisition
3. Narrative Acquisition
5. Developing Skepticism
7. Intensive Development
8. Experiential Exploring
9. Critical Appreciation
10. Social
Responsibility
from one’s self; these things look different and serve different function.
Recognizing speech sounds and attach meaning to them.
Developing understanding of difference between: 1) fiction vs. non-
fiction; 2) Ads vs. entertainment; 3) Real vs. make-believe
Understanding how to connect plot elements: 1) By time sequencing; 2)
By motive-action-consequence
Discounting claims in ads.
Sharpening differences between likes and dislikes for shows, characters,
and actions.
Strongly motivated to seek out detailed set of information of certain
topics.
Seeking out different forms of content and narratives
Accepting messages on their own terms, then evaluating them within
that sphere.
Taking moral stand that certain messages are more constructive for
society than others; this is a multidimensional perspective based on
thorough analyses of the media landscape.

B. Learning Competency with Code

1. Describe how communication is influenced by media and information
(MIL11/12IMILIIIa-1)
2. Identify the similarities and differences between and among media literacy, information literacy, and
technology literacy. (MIL11/12IMILIIIa-2)
3. Identify characteristics/describes a responsible uses and competent producers of media and information.
(MIL11/12IMIL-IIIa-3)
C. Objectives/Learning Targets
At the end of the lesson, the learners shall be able to:
1. Describe how media and information that affects communication
2. Differentiates media literacy, information literacy, and technology literacy.
3. Editorialize the value of being a media and information literate individual.
4. Share their media lifestyle, habits, and preferences.
D. Detailed Directions/Instructions
Read carefully the instructions in each activity
E. Exercises/Activities
Activity 1: Recording One’s Media and Information Lifestyle
Activity 2: Compare and Contrast
Activity 3: Reflection
F. Rubrics for Scoring
For Activity 2 & 3 8-10 pts w/ full understanding of the topic; 5-7 pts with good understanding of the topic but
the answer is not so organized; 1-4 pts does not seem to understand the topic very well.
G. Values Integration
Discipline and Excellence
H. References for Learners
Liquigan, Boots. DIWA Senior High School Series: Media and Information Literacy. Makati City: DIWA
Learning Systems, Inc., 2016.
I. Answer Key
J. Assignment:
Make a research on how media and information has evolved throughout the history by explaining McLuhan’s Map of
History. Write your explanation on a whole sheet of paper. Submit it on the next meeting.

Activity No. 1: Recording My Media and Information Lifestyle

Instruction: List down the communication you will do for the whole week. Then, identify the media and information you
used in each type of communication. I provided an example. Make sure that the type of communication varies. 10 pts.

Communication Media Information

Video Calling my elder brother in Valencia Zoom App in Greetings on his
Smartphone birthday

Activity No. 2: Compare and Contrast

Based on the definitions provided from the discussion, try to compare and contrast the three concepts by filing out the
table below: (10 pts)

Comparison Contrast
Media Literacy vs.
Information Literacy
Media Literacy vs.
Technology (Digital)
Literacy
Information Literacy vs.
Technology (Digital)
Literacy

Activity No. 3: Reflection

Answer the following questions in not more than five sentences. (5 pts each)
1. What specific instances in your life do you find being media and information literate most relevant and important?
Why do you say so?
2. At what stage in the typology of media literacy do you think you are at the moment? Why
3. How is being media and information literate helpful in your future life?
4. What activities/habits do you practice which illustrate media and information literacy? Give at least three
examples.