MEDIA AND INFORMATION LITERACY

Media and Information Literacy (MIL)

 refers to the essential competencies that allow citizens to engage with media and
other information providers effectively and develop critical thinking and life-long
learning skills for socializing and becoming active citizens.

Core Subject Title: MEDIA AND INFORMATION LITERACY (MIL)

•Core Subject Description:
The course introduces the learners to a basic understanding of media and information as
channels of communication and tools for the development of individuals and societies. It also
aims to develop students to be creative and critical thinkers as well as responsible users and
competent producers of media and information.

“The Influence of Media and Information to Communication”

MEDIA
• are communication outlets or tools that are used to store and deliver information.
INFORMATION
• is a broad term that covers processed data, knowledge or facts learned about a certain
subject, situation or event.
COMMUNICATION
• is a process by which information is exchanged from sender to receiver through a common
system of symbols, signs, or behavior resulting in interpretations of meaning on both ends.

BASIC TYPES OF COMMUNICATIONS

FIVE MAJOR ELEMENTS OF THE COMMUNICATION PROCESS

1. SENDER 2. MESSAGE 3. CHANNEL 4. RECEIVER 5. FEEDBACK

As a human being, we love to communicate... In addition to the fact, every person has a
different level of knowledge. Therefore, we learn from each other's experiences, notions,
culture, and other differences.
KNOWLEDGE IS POWER
It helps us understand our environment and it teaches us how to deal with the challenges.

WHY DO WE NEED TO COMMUNICATE?

 Communication is highly necessary for our society as it is only through the exchange of
ideas and cooperation that the society can grow and develop.
Relationship of Media, Information
and Communication and their
importance in the modern world.
1.TO TRANSFER OF IDEAS
2.FOR INTERACTING WITH THE SOCIETY
3.FOR EDUCATION
4.TO UPDATE YOURSELF
5.FOR ENTERTAINMENT

HOW IS COMMUNICATION AFFECTED BY MEDIA AND INFORMATION?

 The way we communicate is somehow a result of what information we initially know
and what we see, hear, feel, and learn from our surroundings
 “Media Literacy, Information Literacy and Technology Literacy”
INTRODUCTION TO MIL
In the present time, technological advancement is inevitable, and the access of information is
very much available with the aid of technology. Media and Information Literacy accentuate an
individual's capability to exercise his/her fundamental human rights, specifically the right to
express his/her opinion using any kind of media platform and the right to access information
responsibly.
Media and Information Literacy (MIL)
 refers to the essential competencies that allow citizens to engage with media and other
information providers effectively and develop critical thinking and life-long learning skills
for socializing and becoming active citizens.
Herbert Marshall McLuhan
 He is a famous scientist in the field of media who said that : “the
world has become a global village“.
 He coined the expression that the “The medium is the message“.
 He argued that media and technologies in general were used by
humans to extend their bodily capabilities into the environment,
with different technologies augmenting the capacities of different
sensory organs.

John Culkin
 A visionary teacher and friend of Marshall McLuhan, he wrote
curriculum on film study for his doctorate from Harvard.
 He is the man who invented Media Literacy

DEFINITION OF TERMS
VISUAL LITERACY
 defined by John Debesas a group of vision-competencies, a human being can develop
by seeing and at the same time having and interacting other sensory experiences.
NEWS LITERACY
 is all about appreciating, understanding, and verifying the reliability and credibility of
information that comes from a news source, whether it comes from print, radio,
television, or the internet.
COMPUTER LITERACY
 involves knowing how to use the computer independently-both its software and
hardware components.
CIVIC LITERACY
 a body of skills, knowledge, and attitudes that enable a citizen to actively participate
and initiate in the community and the greater society.
ENVIRONMENTAL LITERACY
 is the ability to recognize that an individual choice or action has implications for the
environment and the knowledge to identify the most efficient and, more importantly,
sustainable solution to a problem.
ECOLOGICAL LITERACY
 similar to environmental literacy but is more specific as it pertains only to an
individual's knowledge of ecosystems.
FINANCIAL LITERACY
 relates to an individual's capacity to manage inflows and outflows of money.
MULTICULTURAL LITERACY
 best understood using the lens of difference. It recognizes and respects the presence
of others in his/her immediate community and society who are different from
him/her, and diversity creates a rich tapestry of human beings.
The following are definitions of concepts related to Media and Information Literacy.
LITERACY
 An individual's ability to read, write and comprehend while understanding simple
messages in any form or language.
 The ability to identify, understand, interpret, create, communicate, and compute,
using printed and written materials associated with varying contexts.
FUNCTIONAL LITERACY
 A significantly higher level of literacy that includes not only reading and writing skills
but also numeracy skills.
The Origin of the Word “Media”
The original means of mass communication were print – magazines, journals, and newspapers
– and their collective was already in place: publications. Soon after, radio and television were
added to the mix. However, the term “publications” would not stretch to fit. Needing a term
that would encompass all these means of communication, writers borrowed the term ‘media”
from advertising people and used it since then to accommodate their means of
communication and even the newer ones, such as the internet. (Turow 2009)
Categories of Media

Media modality - refers to the nature of message, whether it is relayed using text, audio, video,
graphics, animation, or a combination of any of this.
Media format - is the way the data is arranged.
The message may be transmitted through radio waves (for audio) and light for other
modalities.
Mass media form - refers to the particular media technology to which the message is
transmitted.
RELIABLE SOURCE CRITERIA FOR A RELIABLE SOURCE
RELIABLE - means something you 1. ACCURACY
can trust.  refers to the verification of the information you
SOURCE - means a place, person, or already know against the information found in the
thing where we can obtain source.
something. 2. AUTHORITY
A reliable source is one that  refers to the trustworthiness of the source, which
provides a thorough, well- could be an author or institution.
reasoned theory, argument, 3. COVERAGE
discussion, etc. based on strong  refers to the examination of the content of the
evidence. source, and how it fits your information needs
based on its relevance to your topic.
 Key Components of MIL
Media Literacy
 The ability to access, ACCESS – to access means being able to recognize the
analyze, evaluate, and media needed and its availability for your use.
create media in a variety ANALYZE/EVALUATE – to analyze and evaluate means
of forms. It aims to having the ability to think critically about the accuracy,
empower you by credibility, or evidence of bias of the content created
providing the knowledge and consumed in various media.
and skills necessary to CREATE – to create means being able to use media tools
engage with both to produce media content.
traditional and new
technologies.
Why do we need to be a media literate?
Media literacy gives us the opportunity to competently and effectively exchange information
with the world around us. The prevalence and influence of media make it necessary part of the
21st century education.
Who are the media literate?
• A person can participate in public life in another level - can give further meaning to
information exchange.
• Can communicate their ideas meaningfully - engage in a democratic debate.

Information Literacy RECOGNIZE – to recognize means having the ability to

 Is the ability to recognize
when information is
needed, and locate,
evaluate and
communicate
information in its various
formats.
identify information when needed and to use it efficiently.
LOCATE – to locate means having the ability to find reliable
sources of information or locate them when needed.
EVALUATE – to evaluate means having the ability to assess
whether the information is true or fake.
COMMUNICATE INFORMATION – to communicate means
having the ability to share information effectively

Why do we need to be an information literate?

It is essential for academic success, effective functioning in the workplace and participation in
society as knowledgeable citizens.
Whom do we consider information literate?
• An information literate individual can recognize when information is needed
• Can locate and assess the information
• Can evaluate and use effectively the information

Technology Literacy
 It is the ability of an SKILLFULL – means being to use digital tools.
individual - either KNOWLEDGEABLE – to be knowledgeable means
working independently knowing the basic principles in computing devices.
or with others, to use ENGAGED – to be engaged with technology means
technological tools having the ability to act responsible in online activities.
responsibly,
appropriately, and
effectively.
Why do we need to be a technology literate?
Makes a person capable of using variety of technologies and flexible in adapting new
technologies and flexible in adapting new things in changing virtual world which are the keys
to be successful as a student, worker or professional in the academic or non-academic.
Who are the technology literate?
• can assess, acquire and communicate information in a fully digital environment
• can utilize a variety of digital devices (e.g., computers, smartphones, tablets) and interfaces
(e.g., e-mail, internet, social media, cloud computing.
• can communicate, troubleshoot and solve problem in both academic and non-academic
surroundings.
• can develop online presentation, making video etc.

Being Media and Information Literate Individual

There are two factors that can influence you to become a media and information literate
individual:
1. clarifying your goals and motivations for seeking information. The greater your need,
the more effort you exert to become selective of the information at your disposal.
2. acquiring more skills in discerning, appreciating, and filtering information. This involves
being more media savvy and better acquainted with information sources. For more
information about media and information literate individual.

When you are literate, you are expected to be intellectually critical in interpreting the things
that you see and experience around you. You are able to decode and have a deeper
understanding of how things are and how they work, being literate means empowering you to
be able to affect change to yourself and to others.

Critical Thinking Skills

The critical thinking is the ability to evaluate the kind of information you access and share
which is very vital skill as producers and consumers of information.
 Being critical means being capable of judging the merit of something based on certain
standards or parameters.