INTRODUCTION TO MEDIA

AND INFORMATION
TECHNOLOGY

Prepared by: Honey Lyn C. Vallejo,

LPT
WHAT IS MEDIA AND INFORMATION LITERACY?
MEDIA AND INFORMATION LITERACY is a set of
competencies that empowers citizens to access, retrieve,
understand, evaluate, use, create, and share information
and media content CRITICALLY, ETHICALLY, and
EFFECTIVELY.

It is considered as an essential and fundamental skill for

both digital natives, immigrants, and aliens.

Media and Information Literacy (MIL) is a “combination

of knowledge, attitudes, skills, and practices required to
access, analyse, evaluate, use, produce, and communicate
information and knowledge in creative, legal and ethical
ways that respect human rights” (Moscow Declaration on
Media and Information Literacy, 2012).   
 In the context of (MIL), literacy refers to an
individuals ability to receive, assess, process,

TERMINOLOGIES: share, and create information effectively,

ethically, and properly for the purpose of
expressing oneself, interacting with others,
MEDIA and contributingLITERACY
to society.

1 pertains to the means and

3 is the ability to identify, understand,
resources being used for interpret, create, communicate,
creating, delivering, and compute using written or
sharing, and processing unwritten materials associated
information. with varying contexts.
INFORMATION TECHNOLOGY
2 is a broad term that covers
4 pertains to synthesized tools
processed data and knowledge that serve to apply knowledge
derived from study, experience, or technique to perform tasks
instruction, signals, or symbols. and obtain results.
Media
PRINT MEDIA
1 (Newspapers, Magazines,
Books, Journals, Comics,
Brochures)
BROADCAST MEDIA
2
(Television, Radio,
Satellites, Mobile Phones,
Films)
DIGITAL MEDIA
3 (Internet, Social Media,
Computers)
 Media

MEDIA is the source of credible It refers to any object that serves

information where content is provided as a source or channel for
through an editorial process determined information
by journalistic values and where editorial
accountability can be attributed to an
organization or legal person
 Purposes of Media
1 TO INFORM
● Informative media is any
media that informs or provides
information to an audience.
TO DESCRIBE
2 ● Descriptive media is any media
that describes an idea, concept,
or object.
TO PERSUADE
3
● Persuasive media is any media
that persuades a person or
group to do, buy, or believe
something.
TO ENTERTAIN
4 ● Entertaining Media is any
media that entertains an
audience through interesting
ideas, humorous concepts, or
media itself.
 MEDIA LITERACY

• the ability to access, analyze, evaluate, TECHNOLOGY

and create media in a variety of forms. It LITERACY
aims to empower citizens by providing
them with the necessary competencies
the ability of an individual to use
(knowledge and skills) to engage with
technological tools responsibly,
traditional media and new technologies.
appropriately, and effectively.
With these tools, an individual
INFORMATION can access, manage, integrate,
LITEARCY evaluate, create, and
communicate information.
• the ability to recognize when
information is needed, as well as
locate, evaluate, and effectively
communicate information in its
various formats.
• Information literacy relates
traditional skills like reading,
“Technology is a useful servant but a
dangerous master”

—Christian Lous Lange