INTRODUCTION

TO MEDIA
 MEDIA entails the technical and artistic
creation and delivery of information. It
WHAT IS is a means of communication, as radio
MEDIA? and television, newspapers and
magazines, that reach or influence
people widely.
Shannon-Weaver Model of
Communication
-shows a linear type of
communication process. That THE PROCESS
means we follow a straight
line of sending a message
OF
from one point to another . COMMUNICATION
From a sender, message is
delivered using a channel to
reach the receiver.
 Shannon-Weaver Model
Of
Communication

SOURCE MESSAGE CHANNEL RECEIVER

Communication skills Content Seeing Communication skills

Attitudes Elements Hearing Attitudes
Knowledge Treatment Touching Knowledge
Social system Structure Smelling Social system
Culture Code Tasting Culture
David Berlo were able to add
the receiver’s reaction which
is sent back to the sender of
the message. Feedback is
important to know if the THE FEEDBACK
message was effective. Did the MECHANISM
receiver decode the message
properly? Were there
problems in the way the
message was understood?
MEDIA AS AN
INFORMATION
INDUSTRY
 Technology-related information
MEDIA conduits such as radio and television
encompass what media is, but art forms
OR such as literature ( in a form of books)
and films are also considered as part of
MEDIUM media.
When discussing media as a channel,
especially in the typical SMCR
communication model, these pertain to
the specific media industry or creative
industry that encompasses such a
channel. These include the film
industry, the broadcast industry (
covering radio and television), the
publishing industry ( covering books,
newspapers, magazines, and comics),
and the photography industry
Companies and telecommunications
providers that make it possible for us to
go online constitute the Internet
Industry. The Internet could also be
considered as media channel. Those
belonging in the Information Technology
(IT) such as mobile phones or tablets,
could also be placed in the category of
media channels. The concern of being a
channel is to primarily disseminate
information to wide audiences.
MEDIA AS A CULTURE
OF ENTERTAINMENT
 Media is so powerful that it transforms
When discussing media as a cultural
a local talent into an instant worldwide
product, the concept of media as part of
sensation, such as Psy’s emergence
popular culture or pop culture also
through his “Gangnam Style” and
emerges. Culture is defined as the sum
Thalia’s popularity from her portrayal in
of those characteristics that identify
several Mexican Soap Operas.
and differentiate human societies as a
Hollywood films remain as classic
complex interweave of many factors.
examples of popular culture products
The culture of the nation is made up of
that are also media products. The same
its language, history, traditions, climate,
is true about pop music and other
geography, arts, social, economic and
popular media forms that originate
political norms, and its system of
from other countries, as well as our
values
own.
 TRADITIONAL MEDIA this includes all kinds of written or
print media like newspapers and magazines. Comics and
books are also included in print media.

 Broadcast Media – electronic media that uses

KINDS OF electricity and technology to deliver the message or
information.
MEDIA  Film or Cinema – pertains to the movies that carry
audiovisuals messages and are usually projected onto
a huge screen i theaters or movie houses.
 NEW MEDIA

New media was the term coined to refer to media that

developed when the use of computer technology became
ordinary and common in most parts of the world. New
KINDS OF media also covers mobile technology. Smartphones and
devices which somewhat have the similar capacity to
create, store, and transmit information.
MEDIA New media also refers to a different or newer way of
creating, processing, and transmitting information that is
also similar to traditional media.
 SOCIAL MEDIA

Refers to Internet-maintained computer programs that

could be installed in personal computers or portable
devices, the sole purpose of which is to connect with other
people using the same platform. This involves signing up
KINDS OF for a personal account in social networking websites or
installing mobile apps.
MEDIA For people who live far from each other, social media
networks allow them to be virtually connected with each
other, giving us a glimpse of what communication theorist
call “the global village”.
THANK YOU