With these given media formats below :

Classify the terms above and have them write the terms in
a. Books their corresponding columns.

b.Newspaper
PRINT BROADCAST NEW MEDIA
c. Television
d.Youtube
e. Magazines
f. Social network
g.Radio
h.Memeography
i. Newsletter
j. Cellphone
k.Journals
l. Film/movie
What is your basis in classifying the media
formats to corresponding type?
 TYPES OF MEDIA

THE MAIN TASK OF MEDIA Ü KEEP UP WITH LATEST Ü KEEP UP WITH NEW Ü DETERMINE LONG AND Ü ANALYZE STRENGTHS
PLANNERS IS TO SELECT MEDIA TRENDS TECHNOLOGICAL SHORT TERM EFFECTS OF AND WEAKNESSES OF
THE MOST APPROPRIATE DEVELOPMENTS DIFFERENT MEDIA DIFFERENT MEDIA
MEDIA CHANNELS THAT
CAN EFFECTIVELY
COMMUNICATE THE
ADVERTISING MESSAGE
TO A TARGETED
AUDIENCE. HENCE, IT IS
ESSENTIAL FOR MEDIA
PLANNERS TO:
•Each type of media involves both
content, and also a device or object
through which that content is
delivered. By which these are
different types of media
1. Print Media - media consisting of paper and ink,
reproduced in a printing process that is traditionally
mechanical. It is used to describe the traditional or
"oldfashioned" print-based media that today's parents grew
up with, including newspapers, magazines, books, and
comics or graphic novels
Newspapers.
Contents General-interest newspapers are usually
journals of current news. Those can include :Political
events, Crime, Business, Culture, Sports, Opinions
(either editorials, columns, or political
cartoons)Newspapers use photographs to illustrate
stories; they use editorial cartoonists, usually to
illustrate writing that is opinion, rather than news.
Some specific features a newspaper may include are:
weather news and forecasts an advice column,
critical reviews of movies, plays, restaurants, etc
•Magazine. A magazine is a periodical
publication containing a variety of
articles, generally financed by
advertising, purchased by readers, or
both. Magazines are typically
published weekly, biweekly, monthly,
bimonthly or quarterly, with a date on
the cover that is later than the date it is
actually published. They are often
printed in colour on coated paper, and
are bound with a soft cover.
All magazines have some elements in common, even if they are a listings magazine or a
simple advertising vehicle. The main features of content in magazines mainly consist of the
cover page features, reviews, problem pages, interviews, advertisements, competitions and
some form of gossip

Other common elements are; advice columns, campaigns, do it yourself features, in our next
issues, makeovers, letters' page,opinion columns, and contents pages.

The main features of presentation of magazines are the cover pages, the layout and the
design photographs and illustrations use of colour, an insight of the actual magazine and
visual narrative. The better the visual narrative of the magazine, the more it will appeal
to its specific audience.
•A book is a collection of paper, parchment or other material
with a piece of text written on them, bound together along one
edge, usually within covers. Each side of a sheet is called a page
and a single sheet within a book may be called a leaf. A book is
also a literary work or a main division of such a work Books
became part of the mass media after the printing process was
invented. Now they are in the reach of almost everyone and
could cover any distance on the planet. Their topics are varied
and their value could be judged from the fact that most libraries
in the world are due 8 to books rather than other published
material. When writing systems were invented in ancient
civilizations, nearly everything that could be written upon--
stone, clay, tree bark, metal sheets--was used for writing.
Alphabetic writing emerged in Egypt around 1800BC.”
2. BROADCAST MEDIA - MEDIA SUCH AS
RADIO AND TELEVISION THAT REACH
TARGET AUDIENCES USING AIRWAVES
AS THE TRANSMISSION MEDIUM.

•* Television. The principal source of information and

entertainment for people exposed to mass media. It is
believed to be the most authoritative, influential,
exciting medium for reaching very large audience. It
combines visual images, sound, motion and colour to
achieve viewer’s empathy. It allows development of
creative and imaginative ad messages in a unique way.
It is considered intrusive in nature as the audience have
no control over the nature and pace of advertisement.
•Radio. Is a premier mass medium for users and advertisers. It has a
wide spread reach and delivers the ad message to a large number of
people across the length and breadth of a country. Commercial
broadcasting is undertaken in major cities even rural areas.

•It is one of the personal medium and offers selectivity, cost efficiency
and flexibility advantages over other media. Efficiency of radio ad
depends upon the precision of script, accompanying sounds and level of
distortion
3. Film/Movies. These are the oldest form
of motion picture technology capable of
capturing lifelike video-style images.
Originally, movies could only be
consumed at a neighborhood movie
theater, but these days movies are widely
available for people to consume in their
homes, on their computers, and even in
through their telephones. Commercial
movies are broadcast on television, and
via cable and satellite services which may
feature High Definition (HD) video
resolution and sound, essentially allowing
the movie theater experience to be
replicated in a home theater environment.
4. New Media - content organized and distributed on digital platforms such as the Internet.
It refers to “those digital media that are interactive, incorporate two-way communication
and involve some form of computing,” Robert Logan writes in his book Understanding
New Media. New media is “very easily processed, stored, transformed, retrieved,
hyperlinked and, perhaps most radical of all, easily searched for and accessed.”

Another concept that arises with accessing information is the transformation of various
media into a digital code known as media convergence.

Cinema and Video advertising. Cinema is a popular source of entertainment

comprising of audience from all classes and socio - economic groups of society. Films are
watched by a significant number of people everyday. It involves use of cinema halls and
video tapes to deliver the ad message. Similar to TV, it also combines sight, sound, colour
and movement to deliver a creative message.
•Internet. A worldwide medium that
provides means of exchanging
information through a series of
interconnected computers. It is a rapidly
growing medium which offers limitless
advertising opportunities. It involves use
of world wide web to showcase a website
or e-commerce portal to the world. It
provides a sophisticated graphic user
interface to users and is accessible to
anyone with a computer and broadband
connection.”
Media convergence is the co-existence of traditional and new media; the coexistence of
print media, broadcast media, the Internet, mobile phones, a well as others, allowing media
content to flow across various platforms creating a digital communication environment.

Media convergence has even changed the way we receive data. Instead of
getting a news report from TV, we're getting that same report from a
television station by way of the internet and social media, in particular. For
people who work in media, convergence has changed the way they do their
jobs. Instead of reporters simply writing a story to appear in tomorrow's
newspaper, they're filming short video clips and tweeting about it, too—a
smashup of different digital technologies
Information may be presented in variety of formats. They may
appear in print, broadcast, new as well as through media
convergence. Each media type has its own characteristics as to
how information is presented. Developing literacy in the use of
media and information will be of great benefit in determining the
reliability, accuracy, value, authority of the author and timeliness
of the information
 MASS MEDIA AND MEDIA EFFECTS

MASS MEDIA It is known as being one of the most significant

forces in modern culture. It refers to channels of communication
that involve transmitting information in some way, shape or form
to large numbers of people. Further, it is a communication—
whether written, broadcast, or spoken—that reaches a large
audience. This includes television, radio, advertising, movies, the
Internet, newspapers, magazines, and so forth.
MEDIA EFFECTS
These are the intended or unintended consequences of what the mass media does (Denis
McQuail, 2010). Further, it is typically defined as social or psychological responses
occurring in individuals, dyads, small groups, organizations, or communities as a result of
exposure to or processing of or otherwise acting on media messages. The changes caused
by media can take place on several dimensions. The effects can be intended by the message
source or unintended. The consequences can include not only changes, but also
preservation of the status quo. If a certain social situation perpetuates because of media this
is also considered a media effect. In addition, media effects can be both short-term and
long-term.
These are the new theories moved away from the notion that exposure to
media can immediately and directly affect people’s attitudes and behaviors.
It process whereby the mass media determine what we think and worry about. Further,
public reacts not to actual events but to the pictures in our head, created by media. Also,
agenda setting is very important in the political aspect because the public agenda
influences the policy agenda which means that candidates will try to focus on issues
that the public wants to hear about. In conclusion the agenda setting theory has many
beneficial uses in our society and it is part of our communication.
6. Propaganda Model of Media Control
(Herman & Chomsky ) The model tries to
understand how the population is manipulated,
and how the social, economic, political attitudes
are fashioned in the minds of people through
propaganda.

Example: Corporate organization who owns

media never publishes the financial details,
which may endanger them.