FUNCTIONS OF

COMMUNICATION AND
MEDIA CURRENT ISSUES
IN THE PHILIPPINE MEDIA
LESSON 4
 Compare and contrast how
one particular issue or news
MELCs is presented through the
different types of media
(print, broadcast, online)
  Identify the functions of communication and
media (SSHS);
 Discuss the role and functions of media in a
democratic society (SSHS);
SUB-  Editorialize the roles and functions of media
COMPETENCIES in democratic society;
 Identify and discuss current issues in
philippine media (SSHS); and
 Evaluate the impact of these issues to
philippine democracy (SSHS).
CLASS RECAP
FUNCTIONS OF
COMMUNICATIONS
AND MEDIA
 1. INFORM CITIZENS OF WHAT IS
HAPPENING
2. EDUCATE THE AUDIENCE
3. PROVIDE PLATFORM FOR PUBLIC
FUNCTIONS DISCOURSE
4. “WATCHDOG” ROLE OF
JOURNALISM
5. CHANNEL FOR ADVOCACY FOR
POLITICAL VIEWPOINTS
MASS MEDIA
AND MEDIA
EFFECTS
WHAT IS MASS
MEDIA ?
 A communication that
reaches and influences a
large number of people. It is
MASS the primary means of
MEDIA communication used to
reach the vast majority of
the general public.
 TYPES OF
MASS MEDIA ?
 EXAMPLES:
MAGAZINES
PRINT NEWSPAPER
MEDIA FLYERS
Media consisting of paper and ink, NEWSLETTER
reproduced in a printing process that is
traditionally mechanical.
SCHOLARLY JOURNALS
 EXAMPLES:
TELEVISION
BROADCAST RADIO
MEDIA
SATELLITES
Media such as radio and television
MOBILE PHONES
that reach target audiences using
airwaves as the transmission
medium. MOVIES/FILMS
 EXAMPLES:
NEW INTERNET
MEDIA SOCIAL MEDIA
COMPUTERS
Contents are organized and
distributed on digital platforms.
WHAT IS MEDIA
EFFECTS ?
 Are the intended or
MEDIA unintended
EFFECTS consequences of what
the mass media does.
TYPES OF MEDIA
EFFECTS ?
 THIRD- People think they are
PARTY more immune to media
THEORY influence than others.
 When a person or event
gets media attention, it
RECIPROCAL
EFFECT influences the way the
person acts or the way
the event functions.
 Refers to media-
BOOMERANG induced change that is
EFFECT counter to the desired
change.
 States that media exposure,
specifically to television,
CULTIVATION shapes our social reality by
THEORY giving us a distorted view
on the amount of violence
and risk in the world.
 Process whereby the
AGENDA- mass media determine
SETTING
THEORY what we think and
worry about
 The model tries to
understand how the
PROPAGANDA population is manipulated,
MODEL OF
MEDIA and how the social,
CONTROL economic, political attitudes
are fashioned in the minds of
people through propaganda.
 WHAT IS
PROPAGANDA ?
 Ideas or statements that
are often false or
PROPAGANDA
exaggerated and that are
spread in order to help a
cause, a political leader, a
government, etc.
 THE ESSENCE
OF
PROPAGANDA ?
 To promote a particular
ESSENCE agenda or point of
view(POV).