Pointers in MEDIA AND INFORMATION LITERACY
 Related and Emerging Technology-Since a huge
 Culture-
 Media-entails the technical and artistic creation
and delivery of information
 Information-a broad term that can cover data
knowledge derived from study, experience, or
instruction, signals or symbols
 Communication process-This is how
communication process works. We can use MEDIA
to spread and share this information.
Sender- the one had an idea to share
Message-Refers to a relayed as a piece of information
Channel-Refers to medium to spread your message.
Receiver-A person who read or listen to your
information
Feedback-A reaction or response to a particular process
or activity
 Broadcast media- ( radio and television)-
pertains to electronic media that uses
electricity and technology to deliver the
message or information
 Film or cinema-pertains to the movies that
carry audiovisual messages and are usually
projected onto a huge screen in theaters or
movie houses
 Mass media-used to disseminate a piece of
information to a large audience.
 Mass communication-The process of spreading
information in this wide manner . It is spreading
0ne-way type of information toward a huge
audience.
KINDS OF MEDIA
 New media
 Traditional media- covers the kinds of media
that were invented prior to the invention of the
internet
 New Media/Digital Media- refer to media that
developed when the use of computer
technology became ordinary and common in
most parts of the world
 . Social Media-refers to Internet-maintained
computer programs that could be installed in
personal computers or portable devices, the
sole purpose of which is to connect with other
people using the same platform
 Mobile Communication Technology-
Smartphones and tablet computers have
revolutionized the way we create, process, and
distribute media today.
 Smartphone- combination of different media
technology and products gone portable.
 Tablet –mobile version of a computer. Smaller
than an average laptop, tablets are in between
a laptop and a mobile smartphone.
part of media consumer culture involves
accessing entertainment and popular culture,
gaming consoles are sometimes lumped into
media technology.
HISTORY OF MEDIA IN THE PHILIPPINES
 Forms of media during pre-industrial age
(Early human beings were able to communicate
through writing symbols or drawing crude
pictures.)
1. Chauvet cave paintings
2. Clay and Stone Tablets “Code of
Hammurabi”
3. Papyrus by ancient Egyptians
4. Woodblock Printing “wrote” letters on
textile or paper using letters carved onto
woods blocks.
5. The Movable Type was invented, replacing
the system of woodblock in certain areas in
the region (1040)
-Johann Gutenberg’s improvement of the
movable type printing press (1453)
 Del Sperior Goviern- (1881) The very first
newspaper in the Philippines during Spanish
colonial period. During this period there was a
divide between the uneducated lower class
from those who were educated (LITERATE and
IGNORANT)
 Liwayway-(magazine) A Filipino language
magazine composed of serialized novels and
short stories, essays, news items, photos,
lifestyle and entertainment features, as well as
a comic strip section.
State of media today
 Globalization-The dictionary defines
globalization as “the process by which a
company or organization expands to operate
internationally”.
 Glocalization- This move of globalization
started in the 1980s and therefore also defined
as the “emergence of a single world market
dominated by multinational companies, leading
to a diminishing capacity for national
governments to control their economies.
 Global Village-In terms of audience
participation, term global village is very apt
today.
-Coined by communications professor-theorist
Marshall Mc Luhan, the term refers to how
countries seem to have erased physical
boundaries by existing virtually via media.

TYPE OF MEDIA OWNERSHIP
 Community media-It is defined as “any form of
media that is created and controlled by a
community – either geographic community or a
community of identity or interest from either
private media, state-run media, or public
broadcast media.
 Mainstream media-Involves the commercial-
run type of media business characterized by
the corporate structure of business. It refers to
conventional newspapers, television networks
and other news sources that most people know
about and regard as reliable.
 State-owned media- State-owned media
means that the government owns and controls
specific media outlets.
-This usually pertains to the broadcast media
where certain governments run TV and radio
broadcast of shows that features the
government ‘s work and efforts.
 Independent media-Alternative means “having
another choice aside from the one you already
have or know”.
-Alternative media simply means the other
choice for the existing mainstream media
 Devices discovered during electronic age
 The development of the fax machine and
the cell phone also resulted in a faster way
of transmitting messages, causing telegraph
to eventually die.
 Expansion of radio and television’s reach
the term "Mass media”
 The development of personal electronic
gadgets and recorders.
 The development of early phonograph discs
into vinyl records
 The magnetic tape which produced the
open track player and cassette tape, and
later on converted to data and stored in
compact discs or CDs
 Digital age
 William Gibson- a Sci-fi writer was the one
who coined the term”cyberspace” in his
novel Neuromancer to describe the
information superhighway that the world
will soon traverse upon the successful
utilization of the Internet.
 The once analog system of data, capturing,
recording, storage, and playback soon
adapted into the digital technology
 Photography - Cinematography
 Turning chemical-based single lens reflex
(SLR) system cameras into DSLRs or digital
SLR.
 Giving birth to several types of music player
system like the legendary iPod
 The Manila Times(American period) some of
the long-running newspaper in the country
were established.
 Carlo Naquera- Spanish soldier brought the
invention of Lumiere brothers, the
cinematographe film camera and projector in
the Philippines.
Aesthetic of image, text, audio
 Broadcasting
 Framing- Framing means to construct,
compose or imagine something, meaning to
create with a solid plan to follow using specific
structure in mind.
-This is where form and content should be
taken into consideration when we deconstruct
and construct media and media products.
 Journalism- The word journalism was
originally applied to the reportage of current
events in printed form, but with the advent of
radio, television, and the Internet in the 20th
century the use of the term broadened to
include all printed and electronic
communication dealing with current affairs.
 Photography- As originally defined, is
“process of recording images through a
chemical interaction caused by light rays hitting
a sensitized surface”.
 News- is the communication of information
on current events via print, broadcast, Internet
or word of mouth to a third party or mass
audience
 Listening and framing- The radio was deemed
as very important at a time when moving
pictures were not yet invented to supply us
with more accurate details of a broadcast.
-A radio announcer could be so effective that
listeners could believe an alien invasion is
happening if they hear the convincing
broadcast on the air.
-Imagine how this kind of power could be
enhanced in order to deliver certain messages.