TYPES OF MEDIA

If you are to trace the history of media and

communication technology, you will observe
that the usual observable sequence of the main
media forms or types would be:

Press – Cinema – Radio – Television – Video

Games – Internet/www

It is important to know what are these media

types, what they offer, and how they
complement each other.
 Print Media
• also known as Press
• Refers to materials that are written and are
physically distributed.
• Most significant event in the History of Printing –
invention of printing press by Johannes Guttenberg
in 1440. This led to the mass production of books
which gave people an access to knowledge
• Books, newspaper, magazine
• Print Media - media consisting of paper and ink,
reproduced in a printing process that is traditionally
mechanical.
Books
- First mass media in human history
- Considered personal because it contain
records of past experiences and human
knowledge that are passed on to later
generation
- Movers and shakers of culture
- books in physical form are being stored
digitally as e-books
(identify the different kinds of books and its
parts)
Magazines and newspapers
- Are advertising-based
- A larger bulk of publishers come from
advertising products rather selling the magazine
or the newspaper
- Published regularly
- May be targeted for the general audience or
may address the interests of a particular group
of readers
- May also have online version
Film/Cinema
- Considered impressionable and has a cathartic
(emotional tension) effect to its audience
- With moving/motion pictures – able to enhance
the media experience of its consumer because of
the audio-video component which heightens
both the sense of hearing and sense of sight.
- Reflect the desires, ideologies, and sensibilities
of the culture to which they originate from
Broadcast Media
- media such as radio and television that reach
target audiences using airwaves as the
transmission medium
- Considered household media because they can
be found in practically any corner at home (radio
and television)
Radio – first electronic mass medium and the
precursor of television. For a long time, radio was
the “young people’s media.” FM – format radio,
AM – news format
Video Games
- Continue to grow popular to both young and old
because of their increased interactivity and
interconnectivity, “from game consoles to
personal computers to the Internet to cell
phones.”
New Media - content organized and distributed on
digital platforms.
Internet
- A development in media technology that is at the
heart of all the convergence that you see occurring
in traditional media