Marketing Plan

Business Basics Get on Google

1. Build your brand Click the Links for a ‘How-To’ Guide 4. Set up Google My Business
Business name: Create a Google account.

Design logo. Add business info & images.

Competitive advantage: Use the platform regularly.

2. Build/update your website 5. Get started with SEO

Purchase domain: www. Set up Google Search Console.

Add descriptions of your services. Set up Bing Places.

Add interesting images. Start sharing links to your website.

3. Take good work photos 6. Set up a process to get good reviews

Decide where photos are needed. Ask every customer to post a review.

Organise a photoshoot. Reply to all reviews.

Pick the best ones and publish. Share positive reviews.

Social Media Marketing Exploring Other Opportunities

7. Start marketing on Facebook 10. Try email marketing

Claim page: fb.com/ Learn your local laws.

Explore Facebook Business Manager. Send purposeful emails.

Use the platform regularly. Build your contact list.

8. Start marketing on YouTube 11. Try text message marketing

Create YouTube channel: Plan different types of messages.

Record some footage on the job. Test with a small group.

Hire an editor or DIY. Automate your text messages.

9. Start marketing on Instagram 12. Improve your offline marketing

Claim your page: @ Review signage and merchandise.

Start sharing pictures and videos. Consider print marketing.

Try running some ads. Get involved in your community.

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