Digital Marketing

Promote your own business

By Jannatul Nayeem Tabia

 Diagram of digital marketing tools-

1. Search ads 1. Reviews

2. Paid social 2. Social
influencers mentions
3. Sponsored 3. Seo
content Earned backlinks

Shared
Paid
1. Co-created
partner
1. Websites materials
2. Customer
2. Social Owned
profiles generated
3. Emails content
4. Content 3. Sales created
content
 Create high-quality content regularly

Obviously, the most significant way you can advertise your business online is to
fabricate a blog where you can post and offer excellent content that includes a
surpassing high measure of significant worth consistently. This is certainly an extremely
long term methodology, and it won't take care of for the time being, yet every business
person needs to comprehend the significance of grasping this web based advertising
strategy.
 Use Facebook ads and strategically-targeted landing pages

Facebook advertisements, while not free, offer an extraordinary open door for arriving
at the correct socioeconomics for your business. However long you realize your client
well, you can utilize measurements like interests, geographic area, conjugal status, age
and numerous others, to find possible customers to send to deliberately focused on
greeting pages, otherwise called crush pages.
 Leverage the power of Instagram influencers

Today, with the ever-swarming intensity of online media, you can right away arrive at
droves of individuals from over the world immediately. In any case, we likewise realize
that calculations and perceivability are neutralizing us, particularly when we don't have
the compass of several thousands or a great many follwers.

To contact those individuals, we need medium, power clients and influencers to help
spread our messages. While this won't be free, it will give you moment admittance to a
wide crowd in your particular specialty as long as you select the privilege Instagram
influencer to help spread your message.
 Develop a relationship with your customers through email
marketing

Email marketing is something that every business owner should be engaged in, but it's
no simple accomplishment. o prevail with email marketing, you have to part with
something for nothing in return for the purchaser's email address. t needs to be
something of value. If you are serious about collecting emails, take the time to create a
free report or ebook that will help people in your industry or niche. Then, develop a
relationship with that consumer
 Optimize your website for SEO.

Clearly, optimization of your site for relevant keywords is an important aspect of

marketing your business online. However, the one thing to keep in mind is that if your
business is new -- less than two years old -- and you've built very little authority or
content, you're going to have a hard time ranking at the top of Google's SERPs for any
keyword that's marginally competitive. The goal is to build excellent content, but also
ensure that you optimize your site's On-Page and Off-Page SEO.
 Co-sponsor an award or giveaway in a contest.

Find something that you can give away and co-sponsor an award or contest with
another company, group or professional in your field. Use tools like LinkedIn and
Facebook to coordinate with others, and find another similarly invested organization or
expert ready to direct an honor or giveaway with you. The general purpose here is to
again include an incentive in the public eye.
The end
Thank You