Rico Digital Marketing Agency

We make difference by Creativity

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Group Members

MD.Sohel Akram M r. M o h a m m a d N a h i d I s l a m
Depatment of CSC Department of Business
Independent university Bangladesh Independent university Bangladesh

M r. S a y e d M u n s h i M r. G o l a m A k b a r
Department of CSC Department of Business
Independent university Bangladesh Independent university Bangladesh

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 Our Services
• Brand Strategy
• Media Planning
• Brand Identity
• Print Advertising
• Digital Marketing Strategy
• Website Architecture
• Website Design
• Content Writing
• Video Ads
• Web Banners
• Social Media Marketing
• SEO SEM
• E-mail Marketing
• Graphics Design

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O u r Ta r g e t e d P l a t f o r m

Google Facebook Youtube Website Apps

ICON
ICON ICON ICON ICON

By Google Adword Facebook ads Youtube video ads By google adword its Apps ads will be a
google search management,page with skip and without possible to post ads in video or a banner ads.
network ads,Banner boosting,page skip button. anywebsite.
Ads,Product promotion,video ads
promotion and lots of is very popular.
others ads creation is
possible.

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Search Network
Google Adword
The Google Search Network shows AdWords
advertisements on webpages that use Google to
show search results. The main websites within
Canada that show these advertisements are
Google.com and Google.ca, but also other
websites are part of the Google Search
Network. Websites from companies, the
government, or even personal websites can
choose to be part of the Google Search
Network and are rewarded by Google with a
fair share of the advertising revenues through
Google AdSense.

Where Search Network ads can

appear : Your ads can appear with Google
search results and on other search sites when
your keywords are relevant to a user's search.

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Strategy for maximum
.
Clicks:
-Smart Bidding will be the best strategy for Search
Google Adword
Network.if you want to generate traffic to your
website, CPC(cost-per-click)will be the ideal
bidding for your campaign.

-Keyword targeting is the most important thing for

search network. By creating a highly relevant
keyword list, you increase your chances to show
your ads to the most interested customers.

- Audience selection is ideal strategy.select

audience who are active searcher

-. SEO is the best option for Search Netwok to

maximize views of website.

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 Display Network .
The Google Display Network is the largest contextual advertising
network available on the Internet today. Consisting of millions of

Google Adword
websites, advertisers can choose to display their adverts in multiple
formats to a range of audiences across the globe using a wide variety of
targeting methods.

Different Types of Display Adverts

Text ads –The GDN allows you to run the same text ads on display as
you would on the search network.  Text ads consist of a headline and two
lines of text, and allow advertisers to create a range of ads to text which
copy is generating the most clicks.

Rich media Ads- Rich Media Ads include interactive elements,

animations or other aspects that change depending on who is looking at
the ad and how they interact with it.  For example, a moving carousel of
products.

Image ads- A static image that would fill the entire ad block on the
website it appears upon.  You can include custom imagery, layouts and
background colours on image ads.

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 S t r a t e g y F o r re a c h
Maximum people

G-o o g l e A d w o r d-
We prefer Manually bids Strategy for Our All the design and format options for

display network.we setting a Maximum CPC ads is eye-catching and attracting .

bid.

- Using of updated graphical content, like

-. If the campaign performenc is impressive,
we consider to rise our bids to reach more
customer and improve our ROI.it will help to
improve position of the ads,increase chances to
appearing constantly on website .
gif,video gif,3D banner etc we create chances
to visit your ads more times and attract people
to buy your product.

-.we create a remarketing list for each

product category where the URL for each list
contains the category name.

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Add Image

Facebook Ads
Boosting Promote Create
post Page Ads

Facebook Business gives you the latest news, advertising tips, best practices and case studies for
using Facebook to meet your business goals.

facebook.com/interiordesignbd
Boosting Post
Add an image
Why Should we Boost your Post

1 Boosting a post may help you get more people to like, share and
comment on the posts you create.

2 Boosted posts are also a way to reach new people who are likely
interested in your content but don't currently follow you on
Facebook.

3 Your boosted post can include a call-to-action button so that you

can drive people to take other actions you care about, like booking
an appointment, signing up for a newsletter, getting in touch with
your business and more.

Boosted posts can be shown to the audience of your choosing. You

4 can define a new audience based on things like location, interests

and more.

facebook.com/interiordesignbd
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 Page
Promotion
Why should Promote
Yo u r p a g e ? Reach Large
number of
the Promote feature is done quickly right from
your Page. We’ll automatically pull text and an
people Quickly image to instantly create your ad.

You'll have access to more sophisticated Placements on Facebook represent where

bidding and budgeting options with the ads Many your ad will appear.big number of
Detailed filters
create tool, accessible directly from your placements placement is available.
Page.

Choose how much or how little you want Check out how your ad is performing
to spend on each promotion. There's no Set your Access to every day and measure your results.
universal cost to promoting your Page, own budget insights
since the amount you pay to promote your
Page will always depend on how many
people you want to reach and how long
you want your promotion to last.

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Create Ads on
Facebook
 Best way to Create Ads
.
Choose Object
Facebook has three objective categories: Awareness, Consideration, and
Conversion. Reach your ads to customer,we think best option is
Engagement.

B u i l d Yo u r I d e a l C u s t o m
Audience
.
Targeting is one of the most important elements of your campaign and it
can make or break performance, even before your campaign goes live.
Let’s look at three ways to define your audience. Choose a mixture of
interests and behaviors to zero in on your ideal customer.

B u i l d a n d Te s t Yo u r A d
C re a t i v e .
The last stage of the campaign structure is the ad level, otherwise known
as your creative. Your ad is what your customers or audience will see. This
is where you choose your ad format and creative including images,
videos, news feed text, URLs, display link text, and a call-to-action (CTA)
button.

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 Advantage
ICON
Audience targeting and reach
Facebook allows you to really refine the audience you are targeting
with your advertising, e.g. If you cater for broad demographics,
you can tailor your ads to each segment of this . If you have a
smaller target market, you can really focus your efforts in on that
particular segment of Facebook users.
Cheap
If you have a low budget, Facebook is a great way to start. You can
have your Ad up and running from as little as $1 a day (depending
on the objective of your Ad).
Facebook Insights
Facebook insights provides you with a goldmine of data about your
page, your audience and your customers. As you would use
Facebook insights to analyse the performance of your organic
Facebook posts, you can measure this data against your paid posts.
Video
Consumers are watching more video and Facebook offers a cost
effective solution to boosting the visibility of the great video
content you have created. Autoplay automatically starts playing
video in a user’s newsfeed, increasingly the likelihood of it being
watched. Additionally, Facebooks targeting options allow you to
place your video in front of the most relevant audience for your
business.
A/B Testing
Facebook Power Editor allows you to split test your ads to different
custom audiences, locations and age segments, all within a single
campaign.
Not only will this provide valuable data as to what creative works
best, but you can also narrow this down to what creative works best
for each of your target demographics (e.g. age, gender).
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Youtube
Marketing
Video Create good impression to
customer
 Yo u t u b e Vi d e o A d s
YouTube video ads are a quick, cost-effective
way to reach your ideal customers. But buying

Yo u t u b e M a r k e t i n g
an ad from the world’s second largest search
engine (only itself Google has more monthly
users), which services billions of people can
feel a little intimidating.

Google Preferred ads are premium tier

advertising for YouTube’s pre-selected “top
performing” channels. There’s a lot that goes
into determining these select channels, but
suffice it to say, this is niche advertising for
first-time ad buyers. It’s high budget, and
predominately used to build brand awareness.
If you’re just getting started with YouTube ads,
don’t worry about Google Preferred.

Youtube.com/interiordesignbd
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 F o r m a t s F o r Yo u t u b e A d s
Skippable video ads : Skippable video ads allow viewers to skip ads
after 5 seconds, if they choose. Inserted before, during, or after the main

Yo u t u b e M a r k t i n g
video.

Non-skippable video ads and long :

Non-skippable video ads must be watched
before your video can be viewed.

Long non-skippable video ads may be up to 30

seconds long.

These ads can appear before, during, or after

the main video.

Bumper ads : Non-skippable video ads of up

to 6 seconds that must be watched before your
video can be viewed.

Sponsored cards :Sponsored cards display

content that may be relevant to your video,
such as products featured in the video.

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 How to get Maximum
Vi e w s .

Y-o. u t u b e M a r k e t i n g-.
We use CPV(cost per view) means you’ll pay for
Content creation is very important part for youtube
ads.people will watch your ads depend on the way you
video views (at least 30 seconds of the video or the entire
present your ads .video format,clear sound, good view
thing if it’s less than 30 seconds) or interactions. CPV is
etc.
the default setting in AdWords.

- you need to make sure your CPVs are high enough to

- We use advanced YouTube targeting options, Set up a
video remarketing campaign, Drive action with
generate impressions from your target users. Creating
interactive links in your videos so that your ads will
custom bids to get impressions from different types of
shown to the viewers constantly.
users may help improve your ROI.

- Overlay Ads – These ads, which are only available

on YouTube’s desktop platform, measure 468×60 or
728×90 pixels and appear in a semi-transparent state over
the bottom 20% of the videos you choose to target. The
information included in your ads can be displayed as text
or images.
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Graphics Design
T- S h i r t d e s i g n
a n d P r i n t i n g

L o g o D e s i g n

M e n u C a r d
D e s i g n

B u s i n e s s C a r d
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 Conclusion
Digital marketing is the most important aspect is to connect with the users. The ladder of engagement has
shown the approaches to attach with the customers. The current trends in the digital marketing have also
been discussed in the study. The transition of newspaper from the printed version to the online version has
been exemplified the current trends of the digitalisation. So,after all this study about digital markting we
gets the keys to success for digital marketing and they are,

1. Manage complex customer relationships across a variety of channels – both digital and traditional.

2. Extract value from big data to make better decisions faster.

3. Respond to and initiate dynamic customer interactions.

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Interio Design BD Interiordesignbd Interior.design@gmail.com +8801835188796
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