Digital Marketing

MARKETING FUNNELS
A marketing funnel is a visual representation of the steps a visitor takes from first finding out
about your brand until they convert.

The AIDA Model

Attention/Awareness: A prospective customer sees your ad, social media post, or hear about
you from a friend.

Interest: They think you can solve a problem and wants to learn more.

Desire: The prospect has done their research and wants to convert.

Action: The prospect takes action — they buy your item, schedule a demo, or take whatever
other action you want them to take.

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DIGITAL MEDIA
Digital Media refers to “any kind of information broadcast to us through a screen”. This
information might be found on websites or in applications, software packages, video games, and
more.

Owned, Paid, Earned Media Tactics

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SEO VS PPC

SEO Basics: The Big FIVE

1) Quality Content

2) A Speedy Site

3) Solid Focus Keywords

4) Link Building
• Internal Links are hyperlinks that point at (target) the same domain as the
domain that the link exists on (source). In layman's terms, an internal link is one
that points to another page on the same website. (Page A > Page B)
• Backlinks/Inbound links/Incoming links are a form of off-page SEO where
you earn links from other websites that direct readers to your own site.
• Outbound link/External link is a link from your website to a different website.
An outbound link for you is an inbound link for someone else.

5) Well-Crafted Meta Tags

• Meta Title – 50 to 60 characters
• Meta Description – 155 to 160 characters

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Click on the links below to know more about On-page and Off-page SEO.

On-Page SEO Checklist

Off-Page SEO Checklist

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Google My Business

Google My Business (GMB) is a free profile that you can set up to help promote your business in
the search results and on Google Maps. This official Google tool can really help you to rank in
your specific geographical area. You can add extras like photos and opening hours to your profile
too.

Learn How to Create Your Google My Business Account

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PPC (PAY PER CLICK)

PPC is a model of online marketing in which advertisers pay a fee each time one of their ads is
clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those
visits organically.

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Extensions expand your ad with additional information—giving people more reasons to choose
your business. They typically increase an ad's click-through-rate by several percentage points.
Extension formats include call buttons, location information, links to specific parts of your website,
additional text, and more.

See more about PPC Ad Extensions >>> PPC Ad Extensions

Click on the link below to watch PPC campaign set up tutorial.

How to Set up Pay-Per-Click (PPC) Google Ads Campaign

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