The Ultimate

Facebook
Advertising Blueprint
THE PROVEN SYSTEM FOR PUTTING YOUR
ONLINE MARKETING ON AUTOPILOT
 INTRO
Hey!
Facebook ads are insanely powerful
when used correctly. However, most
entrepreneurs get it wrong and end up
wasting a lot of hard-earned cash…
The biggest mistake I see entrepreneurs
make when they advertise on Facebook
is asking people who don’t know them
to buy something. They’ll create an ad,
trying to sell their product, to someone
who’s shown NO interest.
…I don’t want you to waste your money,
hence why I’ve created this guide for you
to follow.
The Ultimate Facebook Advertising Blueprint
I’ve worked on hundreds of different
ad campaigns, managing millions of
pounds/dollars in advertising spend and
this simple strategy is one that I use over
and over again.
In fact, this exact system helped one
of my clients generate over £650,000
revenue from one campaign last year.
Facebook is by no means a golden bullet
or the answer to all your problems, but
if you follow the system in this guide,
you can guarantee you’ll be on the right
path to succeeding.
To your success!
Gavin

CREATE VALUABLE CONTENT
In order to avoid the big
mistake I mentioned, we
need to build trust with
our potential customers.
We do that by providing
value to them; not selling
to them straight away.
The best way to provide
value is by creating
content they’ll be
interested in. Your
content could be in the
form of blogs, videos or
podcasts. Once we’ve
created it, we can start
sending people to that
content.
The content you create
should do at least one of
three things:
1. Answers a common
question your potential
customer always asks
2. Solves a pain point
your potential
customer has
3. Solves a problem your
customer has
The Ultimate Facebook Advertising Blueprint
Step 1 :
Your content is the The content needs to be
gateaway to a easily consumable and
conversation. By leading needs to be as engaging
with content, rather than as possible.
a sale, you’re starting
a conversation. It’s like
approaching someone in I typically
a bar and saying hello, recommend to:
as opposed approaching • Keep the article under
someone in a bar and 1,000 words
asking them to marry
you… • Have links to similar
content throughout
• Use imagery
Action steps: throughout
1. Write down 10 • Keep it simple and
content ideas (your not advanced
blog/video titles
should be answering • Must be
a common question actionable advice
or solving pain point/ • Link to your lead
problems) magnet/CTA
2. Pick 2 titles that throughout
are most relevant,
taking the above into
consideration
3. Write/film them and
publish them on your
site/Youtube/Facebook
page
 Step 2 :
CREATE AN IRRESISTIBLE
LEAD MAGNET

Once people start to consume your content, they should hopefully start to see you
as an authority and someone they can trust. You’ve helped them in a non-evasive
way. But now we need to think about the next step...
Getting them deeper into our funnel. Creating a deeper relationship.
To do this, we want to create what’s called a lead magnet: something your
prospect downloads in return for their email address/contact details. The
blueprint you downloaded is my lead magnet ;-)

It needs to be hugely valuable and Once they download our lead magnet,
relevant to the initial content. we have their contact information and
Here’s an example of this in action: can start marketing to them via other
channels as well.
If you were a personal trainer, you might
want to write an article called
Action steps:
“5 Reasons you’re not gaining muscle”.
1. Is there a specific problem your
We then ask the people who consumed customers face? Something you solve
that to download our lead magnet, with a nice, easy to consume guide?
titled Come up with some 5 ideas.
“5 exercises to gain muscle”. 2. Decide on a lead magnet that is
easy for you to create (don’t spend
Can you see how relevant that is? a lot of time or money on creating
your initial lead magnet.)
If someone is interested in gaining
muscle, and they’ve showed us that by 3. Create the lead magnet. You can
consuming our initial content, it’s a no- use something like Fiverr to get it
brainer for them to download our lead designed.
magnet!
Your lead magnet doesn’t have to be
hugely complex. It can be a simple little
guide, cheat sheet or eBook. It can
be anything you want it to be! But I
recommend creating something that
can be easily consumed in less than 5
minutes.

The Ultimate Facebook Advertising Blueprint

 Step 3 :
CREATE A HIGH
CONVERTING LANDING PAGE

Now that we have our content and our lead magnet, we need to create a landing
page for the lead magnet. A landing page is effectively a web page designed for
the visitors to take one single action. In this case, we want people to download
our lead magnet.
Despite asking people to download our lead magnet in our original content,
most people won’t. When it comes to online marketing, most people won’t do
what you want.
The landing page I use for this blueprint converts at ~60% (you can steal the
design here if you want). I use ClickFunnels to create all my landing pages and
funnels. It’s an incredibly powerful tool and it’s super easy to use. It’s by far the best
landing page software I’ve come across.

Grab a 14-Day free

trial to ClickFunnels
by clicking here!

When you’re creating your landing

page, you want to present the solution
quickly. You need to present the exact
painkiller in the title and subtitle.
If you can, provide social proof :)
Action steps:
1. Brainstorm 5 sets of titles & subtitles
(this book will help!)
2. Choose the one you think best allows
someone to understand the offering
3. Build the landing page in
ClickFunnels

Once you’ve build the landing page, you

need to send people there. But who are
we sending to the landing page?
This is where to magic happens...

The Ultimate Facebook Advertising Blueprint

 Step 4 :
CREATE A RETARGETING AD
Have you ever gone to the likes of
Amazon, looked at a pair of shoes
and then gone back to Facebook
and been followed around by an ad
featuring the same pair of shoes?!
That’s done through retargeting. It’s
super simple but SO powerful. You need
something called the Facebook Pixel
installed on your site to be able to create
these retargeting ads.
Having the pixel installed on your site
allows you to track anyone that visits
your site. So, everytime someone visits
your website, they ‘fire the pixel’ and we
can retarget them with an advert on
Facebook.
That’s where the magic happens. A
website visitor who’s been retargeted
with an ad is 70% more likely to convert
with you!
The Ultimate Facebook Advertising Blueprint
Also, if you sell products online, you’ll
know that cart abandonment is a huge
issue. 72% of online shoppers abandon
their carts. Only 8% of those return to
complete the purchase.
But with retargeting (like the Amazon
example), 26% return to complete the
purchase. I walk you through step-by-
step how to set up your pixel and create
your retargeting ads (plus more!) in my
Funnel Academy programme.
Action steps:
1. Set up your Facebook pixel
2. Create your first custom audience
 Step 5 :
NURTURE & CONVERT
Leads are great. Every business
requires a steady stream of leads.
But leads are no use if you’re
not converting them into paying
customers!
In order to convert these leads into
customers, we need to provide them
with even more value. We need to
continue to show them that we’re an
authority in our space. That we know
what we’re talking about. Building that
trusting relationship.
In order to do this, you want to start
a dialogue. You want to continue to
provide them with content that is
solving other pain points they have.
I highly recommend using ConvertKit
for this. I’ve used all the other email
marketing software out there and
ConvertKit is my favourite. It makes
it so easy to create automated email
sequences, so you can literally set your
marketing to autopilot :)
The Ultimate Facebook Advertising Blueprint
Click Here To Sign Up For ConvertKit
The purpose of the email marketing is to
build a relationship with the person that
downloaded your lead magnet.
You can see how this approach to
Facebook marketing is much more
long-term. We’re not going direct for the
sale through an ad, we’re actively trying
to build relationships.
Because that’s how it works in real life,
right? You wouldn’t stand in the middle
of the street asking people to buy from
you, would you?
Like I said, this system has worked
over and over for me and you’ll be no
different if you get started. Can’t wait to
hear about your results!
 Next steps

Now you’ve reached the end of

the blueprint, what’s the next step?
If you’re reading this, good job. 99% of the people that
download my blueprint probably won’t make
it down to here. But you have, so I salute you! You’re probably
one of the action takers. People who consume content then
go away and act upon it.
Now, if you want to continue learning, I highly recomend
joining my Funnel Academy programme. It’s an online
membership focussing on helping you build and market
your business effectively online.

This is worth thousands. But you can join today for FREE
CLICK HERE TO GET INSTANT ACCESS
TO FUNNEL ACADEMY
(LIMITED TIME OFFER)

The Ultimate Facebook Advertising Blueprint

 FACEBOOK
ADVERTISING BLUEPRINT

A proven system for building your

audience and making sales

1 - Choose a traffic source

Facebook Blogging Google

Ads Adwords
E-mail YouTube
Marketing Ads SEO

2 - Valuable Content
RETARGET Answer customer questions and pain points in blogs,
THOSE videos or podcasts. Include call to actions to lead CREATE A
WHO magnet. RETURN
DON’T PATH
SIGN UP
3 - LEAD MAGNET
Create an irresistible bribe that provides a load of
value in return for the prospects contact information.

4 - E-MAIL SEQUENCE
Once they’ve signed up, continue to provide value by
e-mailing the regularly. Your goal here is to build trust
and start a dialogue.

5 - SALE
Over time the prospect starts to see
you as an authority. You can offer them low-ticket
products to convert them into buyers.

The Ultimate Facebook Advertising Blueprint