Here below you can find the best video ads I use when I 

need some inspiration. I divided them by platform.  

Check them out and use them as a starting point for your 
own video. 

Facebook 
 
Monese​ - Monese attracts users attention with moving lines and strong colors. 

 
https://www.facebook.com/MyMonese/videos/valentines-day/1984511305123666/ 
 
 
Beats​ ​by Dre​ - Add a twist at the end of the video to keep viewers till the end 

 
https://www.facebook.com/beatsbydre/videos/10154053979204110/ 
Instagram 
 
Netflix​ - Netflix uses “cinemagrams” featuring their top tv shows or movies to bring mid 
to bottom of the funnel traffic back to their website. In this example, 13 reasons why: 

 
https://www.youtube.com/watch?v=PoRPEahr0e0 
 
 
Glossier.​ takes advantage of the beauty topic (one of the top performing topics on 
Instagram) by creating a video ad that blends naturally into the Instagram feed without 
being overly self-promotional but by displaying the product in action. 

 
https://www.youtube.com/watch?v=Q2UACm3ie-k 
Airbnb​ is using video ads (both in the feed and inside stories) to show real people living 
as locals. They show the side benefits of booking a room (or an activity with them). 
 
Airbnb video carousel ad: ​https://www.youtube.com/watch?v=Y-mgnyoc1NM 
Airbnb stories video: h
​ ttps://www.youtube.com/watch?v=dcDXksRHuvQ 
 
 

   
Linkedin 
Pinterest​ does a great job of showing how customers are using their product in the first 
10 seconds of the video. 

 
https://www.linkedin.com/feed/update/urn:li:activity:6331938761332584449/ 
 
Amazon​ connects with its target audience (startups) by using the right images and 
words that appeal to them. They also added subtitles since most of the people will 
watch the ad mute. 

 
https://www.linkedin.com/feed/update/urn:li:activity:6327251788617646080/ 
 
→ ​Watch more LinkedIn ads examples here.​ ←  
Twitter 
Jaguar hooks users with a video featuring the F-type, and then invite them to learn more 
on their site. This video drove 25% more efficient traffic to the website compared to a 
static image. 

 
https://twitter.com/JaguarUSA/status/879338463551795202 
 
Google​ uses a white background, animations and just a splash of color here and there 
to stop you from scrolling past their video. 
 

 
https://twitter.com/gsuite/status/892472368316252161 
Youtube 
20th Century Fox​ - Compared to the anchor ad alone, the sequence of ads led to a 
149% uplift in consideration, a 33% uplift in view-through rate, and 157% uplift in 
organic title searches for “The Greatest Showman.” 
 

 
The top-performing 30 seconds ad: ​https://www.youtube.com/watch?v=PqTEisYkai0 
The 20 seconds ad: h​ ttps://www.youtube.com/watch?v=8sbNLuwZHuk 
The 10 seconds ad: h
​ ttps://www.youtube.com/watch?v=uY9Tu9mW0KY 
 
Mazda​ - Google’s new performance targeting on YouTube allowed Mazda to reach 
audiences who had searched for specific terms using Google Search but had not 
interacted with the Mazda brand on YouTube – allowing them to find a qualified 
attentive audience and drive action. The results: store visits reports showed a cost per 
visit on YouTube that was 17% lower than on search. 

 
The video ad: ​https://www.youtube.com/watch?time_continue=6&v=MdmeQeJxnqE 
Read ​Mazda case study here 
 
 
Snapchat 
 
Gatorade​ optimized its ad for swipe-ups by highlighting their call to action through 
audio and visually. 
 

 
 
Sing​ (the movie) optimized their video ad for awareness by including their brand name 
(SING) from the beginning of the ad. 
 

 
Watch both ads here: 
https://forbusiness.snapchat.com/blog/optimizing-snap-ad-creative-effectiveness/ 
 
 
 
 
 

About  
 
Strategico is run by M
​ atteo Gasparello​, a digital marketing consultant 
that works with clients all over the world. If you are looking for more 
qualified traffic to your website, Matteo and his team can help. 
 
Strategico specialises in digital marketing strategies that bring 
high-quality traffic to your website and connects you with your 
dream clients. 
 
Our main services include: 
 
● Media Buying​ - Highly effective and profitable PPC and Social 
ads campaigns that stand out and deliver results. 
● Search Engine Optimization​ - How to increase your visibility on 
search engines and boost your traffic in the long term. 
● Content Strategy​ - Inventive ways to communicate your 
business via valuable assets that create awareness, build 
relationships and drive long-term targeted traffic.