EXECUTIVE SUMMARY

Jaquar & Company Pvt. Ltd. is a very well-known company. They manufacture faucets, water
heaters, chandliers etc. It is the market leader in bathroom fitting segment.

After a successful foray into the faucets, chandelier now the focus of the company management is
shifting on the electronics item like Water Heaters.

The project is related to market potential and market share. The market potential of Water Heaters
in the official records was delusively less. Keeping in view the high practically observed market
potential of Water Heaters in Jaipur, my project guide, Mr. Pankaj Tiwari decided the title of the
project.

It was decided that I should visit all the Electronic Dealers, Sanitary Dealers, and Customers to
collect the information about the sales from them and then interpret the results to calculate the
market potential and market share of Water Heaters.

There are around 70 dealers located across Jaipur. I did a Delphic survey of all these dealers and
collected information from them regarding their yearly sales of water heaters.

After collecting all the data, it was interpreted to deduct meaningful interpretations. The results
obtained were very different from the company records. The results came as eye-openers for the
company officials.

The project came to denouement with the preparation of the project report.
 SWOT ANALYSIS OF JAQUAR Water Heaters

STRENGTHS
I. Jaquar is a stronger brand than some of its competitors. The customer loyalty is better, and
the brand awareness and the brand recall are good.

II. Jaquar has got a wider range as compared to some of its competitors and huge set of dealers
with good attached customer base.

III. JAQUAR Pvt.Ltd. is the first Indian MNC company.

IV. Jaquar is a market leader in Bathroom Fittings.

V. Good financial condition of company to tackle/ meet any short-term financial

shortage/requirement.

VI. Competitive price strategies of the company.

WEAKNESSES
I. Jaquar is not the popular company in the water heaters segment.

II. Jaquar is not the strongest brand in the water heaters segment.

III. Prices of the product is high which is not affordable by Indian Customer.

IV. There are fewer Jaquar AO Smith water heaters distributors.

V. Less brand awareness.

 OPPORTUNITIES
I. There is a sustained high growth rate in the Indian economy. The penetration of infrastructure
is continuously increasing. As a result, a Large water heater market has come into existence
in India. It provides a huge opportunity to Indian water heaters manufacturers.

II. The average spending power of Indian consumers is increasing. It provides a good
opportunity to the company for increasing its profit.

III. As Jaquar is market leader in bathroom fitting.Through its water heaters product they can be
the market leader in the water heater segment.

THREATS
I. Aggressive marketing Policy adopted by the rivals. Representatives from competitors like
Racold,Bajaj,Venus visit the Retreaders more often than do the representatives from
Jaquar. Their regular visits fetch them more sales orders and consequently, it increases
their market share.

II. New attractive plans/schemes introduced by the competitors which provide the retreaders
better benefits.

III. There is lack of awareness among the consumers regarding the Jaquar water heaters. This
is the reason for low sales in the water heaters.

IV. The biggest challenge for Jaquar would be minimizing operating cost. Because competitors
have cheap range of water heaters in comparison to Jaquar Prices.
 RECOMMENDATION

In our market analysis I found many block holes in marketing strategy and Jaquar need to increase
the awareness about their water heaters in the customer.

In our experience which I get within 45 days. I would like to suggest following points.

1. Expand its advertisement, emphasis on personal advertisement.

2. Open more outlet in order to insure availability of product (Water Heater) in JAIPUR
market.
3. Make claim policy easy and give claim on demand.
4. To give more discount and gift in order to compete with competitor
5. Provide facilities to payment in installment.
6. To provide cheaper water heaters with advanced quality.
7. To make better study of its competitors’ strategy for monopoly in market.