Discuss methods of building your brand on social media platforms

and ways of increasing clientele on online work platforms.

Methods of building your brand on social media platforms

1. Fully Update Your Social Media Accounts

Branding yourself in social media is the basic step and keep on updating your
brand’s social media profiles. It is wise to fill in every detail you want visitors to
know and also get rid of any questionable or controversial content you might have
ever posted.

2. Identify Your Area of Expertise

Everyone is best at something. Your uniqueness and creating engaging on your

chosen topic of expertise will draw more followers and they will see you as a
leader in your chosen field.

3. Make Posting Easy with Social Media Apps

Nowadays there are many social media apps at hand to make life easier. The hustle of
struggling to remember forgotten passwords, a busy day job, content creation, and
maintaining an online presence can be time-consuming but thanks to social medial
apps.These are a few of social medial apps:

 Google Alerts

 Hoot suite

 Sprout

 Buffer

 Hub Spot
4. Regularly Share Content/ Be Consistent

Frequent posting on social media platforms should be a keynote of your social

media branding strategy. But, abstain from oversharing. Focus
on consistency and quality.  f you post too much they will get annoyed and
irritated. You don’t want that for your branding. Do not suddenly disappear
from any platform. You will lose followers. You should know the right time to
post too.

5. Keep Social Posts Positive & Engaging

Your main aim is to create an unstoppable personal online brand, but you need to make
sure it’s one that reflects your goals. Keep positive and share content that you have
written. It’s wise to know the boundaries with the audience and be professional.

6. When Uncertain Use Visuals and Info graphic

Photos, videos, reels, and IGTV are killing it right now on social media. Instagram
and Pinterest are visual exploding platforms where you can experiment your social
media branding strategy. Moreover, if you want to increase impressions and shares
on Twitter, visuals and videos are your ways to go.

7. Persuade Your Audience to Follow Your Social Profiles

Make your social media account presence such that your audience wants to
follow your profile.
Tips to make your audience follow you.
 post valuable content

 Keep updating your cover photo with the latest events

  Use trending #hashtags

 Don’t post too often

 Run exciting contests

 Schedule your postings in advance

8. Use YouTube
YouTube has more than 1.9 billion monthly active users.  By sharing videos related
to your product and services you can spread your brand and can engage with more
audience.
Tips to consider while using YouTube

 Don’t forget to add tags

 Create an effective description

 Don’t overlook the video quality

 The video should last for 2-3 minutes

 Optimize your videos for mobile devices

 Use trending keywords in your headings

9. Instagram

Instagram is a good option to reach audiences who connect more with images.
The live video and story feature of Instagram makes it unique from other platforms.
Your audience can start following your brand and can interact with you through the
hashtags.
Tips to consider while using Instagram

 Device at least 30 popular hashtags

  Brand your hashtags

 Ask users to engage

 Post consistency

 Vibrant images

10 Pinterest
Pinterest can be an effective tool to engage with your users for your business.
Sharing information and knowledge through visuals has more effect than plain
content. And that’s why the popularity of Pinterest is increasing so quickly.
Tips to consider while using Pinterest

 Don’t include a link in the comment section

 Create ‘pin it for later’ link

 Don’t always share your product story. Also, provide knowledge to your users

 Pin multiple times in a day. (Not all pins together)

 Don’t use BIT.LY links

 Apply for Rich Pins for your blogs or website

11. Focus on Facebook

 Facebook is one of the strongest platforms for spreading brand awareness as it has
the largest number of active users worldwide. By using this platform the marketers
can easily interact with the target audience for their business.

Things to Keep In Mind While Posting a Facebook Ad

 Don’t forget to tag others.

 The ad image should be enticing.

 Use GIF Ads. They are mobile-friendly.

 Focus on Facebook re-marketing

 If your company is running any offers or discounts, include them in your Facebook ads.

 Use Facebook analytics to focus on essential features.

 Use an eye-catching and explicit caption.

 Try Facebook video ads.

 Familiarize with lookalike audience and custom audience

12. Build Relationships Not Just Followers Count

Having a lesser number of engaging followers is far better than a huge uninterested

and ignorant audience. Non-engaging audience removes the ‘social’ out of your

social media strategy.

 The entire process and efforts go in vain when you cannot form instant relationships

with your followers from around the world. If you are struggling with engaging

audience, here is what you can do:

 Answer the questions asked.

 @Mention people when you post on social media.
 Reply when people mention you.
 Retweet or simply re-share won’t do it. Start a conversation with a reply

13. Find and Join Groups and Communities

There are groups on Facebook and LinkedIn that are dedicated to particular
industries and topics. Search and filter the groups that work best for your brand.

Benefits of joining social media groups

 Get feedbacks

 Gain confidence

 Expand your skills

 Keep you motivated and bring you challenges

 Push your goals

 Discover new opportunities and make new connections

 Test your knowledge

 Get new ideas

 14. Reach out a Wider Audience by Optimizing Your Social Profiles
By optimizing your social profiles, you increase the possibility to reach and engage
with more users. Finding out the best-performing content after analysis and using the
right images works excellent for your social media brand strategy. Moreover, you can
improve your ranking on Google with your business information on a completely
optimized social media profile

15. Set S.M.A.R.T Goals

It is good to implement your goals and strategies for social media brading.Setting goals
that are specific, measurable, achievable, relevant and time bound could a great idea
for a success brading.These are some of the goals you can have:

 Increase sign-ups

 Increase brand engagement

 Build a business community

 Boost brand awareness

 Create new leads

 Functional social customer service

 Direct traffic to your website

 16. Identify and Connect With Your Target Audience

After outlining your goals, outline your target audience. Remember, everyone cannot

be your audience. Identify your target audience, followed by segmenting them. It will

help you to:

 Understand on which social media platform you should be more active

 Decide the type of content you should post

 Identify your brand’s voice and high-quality leads

 Deliver better customer satisfaction and customer retention

 Effective spending and marketing

17. Use Your Brand Logo & Name

The logo of your brand works as an identity for your company. It prints a long-lasting
image on your audience’s mind. Whenever you post anything on social media don’t
forget to include your brand logo and name. Believe it or not but your customers also
expect you to have a brand name and a logo. A logo following a uniform color
pattern.

Benefits of Using Logo and Name

 Helps in promoting company products and services

 Builds your own brand image in the marketplace

 Helps your customers in identifying your brand

 Ensures consistency and grabs the attention of the users

18. Import Your Contacts

 Import your email contacts from Gmail or Outlook, as well as phone book contacts,
into your social networks to see how many connections you’re missing. You will find
a significant chunk of connections.
 19. Track Your Success
Monitor the gain in conversions through social media branding strategy. To measure
how much conversions your brand has gained through the social media branding
strategy measure the following KPIs. These social media conversion metrics are
going to tell you whether you are getting real fans or fake ones

 Likes- Be aware of the number of likes you have on your social posts.

 Comment- The number of positive comments on your post. This is the best KPI to

determine whether your business is getting audience engagement or not.

 Tweets- Track how many users have tweeted.

 Share- Know how many times your users share your post.

 Mentions- Keep a check when someone tags or mentions your brand in a tweet or post

Ways of increasing clientele on online work platforms.

Have an SEO strategy
Search engine optimization is a great long-term strategy to drive
targeted traffic to your company website. You won’t see overnight
results with SEO, but with a sound strategy in place, you can drive
traffic over time and convert visitors into paying clients.

Partner with non-competing firms

Partnering with an agency is a great way to bring in new client.

I found agencies usually pass on work because:

 The budget is too low
 They have no interest in the project
 They don’t have availability
 They don’t have the required skills or expertise
 Make creative business cards
Business cards can be an effective marketing tool, if executed properly

 Utilize industry networking sites

Almost every industry has networking sites that bring the community
together. These sites are an amazing way to grow your brand and
land new clients

Network online and offline

Instead of sitting behind the computer all week, plan to go to a meet

up or a conference, where your prospective clients may be mingling. If
you go to conferences and meetups where all your competitors are,
you’ll have a hard time finding people that need your services. Online
networking is important as well

Use Twitter search

Twitter search is a powerful way to find real-time tweets from people and
companies looking to hire or that need help. You can find these tweets by using
certain keywords and phrases like below:
Be creative. Try different search phrases and you’ll discover some great potential
clients and projects. You can use Warble to automate your searches and have them
delivered to your inbox each day.
 Hiring a [your keyword here]
o Looking to hire a [your keyword here]
o Looking for a [your keyword here]
o #hiring #yourkeywordhere

Follow up with your network

Facebook ads and Google Ad words are great ways to advertise your
consultancy to prospective clients. Both platforms let you set a small
daily budget for those that are cash-strapped, or want to test the
waters.

Follow up with lost clients

 Go through your email and find clients you lost 2+ months ago and
also clients you may have spoken with or sent a proposal to in the past,
but didn’t win the business. Send them a follow up email asking how
their project is coming along, and if there is anything you can do for
them. This tactic is about being helpful and showing you care about the
client. This can lead to a small project or even spark a new conversation
about hiring you.

Follow up with your network

Go through old email conversations with colleagues, connections and
people you’ve spoke with in the past, who could be a fit for your
consultancy. Follow up with each, asking what they’ve been up to
and how you can help.
Asking how you can help the person, whether its giving feedback,
advice, tips or doing a small task, can be rewarding, and it helps you
build up relationships with the right people .

 Ask for referrals

Sometimes clients are busy and won’t go out of their way to give you
referrals
Instead of waiting, open your email and find 2 happy clients, who
haven’t sent you referrals yet.

Browse job boards

This is probably one of the easiest ways to get new clients. These boards
include logo design, web design, development, marketing, copywriting and
miscellaneous jobs. Positions cover remote, full-time, part-time, contract
and more, so there’s plenty