GOOD PLAN MORE LIKES:

Things we need to do:

Active response
Weekly Audit (Audience Growth Rate)
Strategic Approach

Social Media Strategy:

Every post, reply, like, and comment should serve a purpose S.M.A.R.T Goals:
Each of your goals should be:
 Specific
 Measurable
 Attainable
 Relevant
 Time-bound

Average Engagement Rate is the number of engagement actions (e.g., likes, shares,
comments) a post receives relative to your total number of followers.
It’s an important metric because higher engagement means your content is resonating
with the audience. To prove that, track the engagement rate of every post. If you have a
high engagement rate, the actual number of likes and shares and comments is
irrelevant.
How to track it:
STEP 1: Add up a post’s total likes, comments, and shares.
STEP 2: Divide by your total number of followers and multiply by 100 to get your
average engagement rate percentage.
Note: The benchmark for this metric is different on every platform.
Facebook and Twitter, for example, typically have lower engagement rates (e.g., 0.5 to
one percent). Instagram, on the other hand, is known for its relatively high engagement
rates (e.g., three to six percent).

Things we can change:

Display Picture
Cover Photo
Contest sharing
Something to give away. Ideally, the prize for your contest should somehow be related to your brand
(think: free products or a membership). Big-ticket, unrelated items tend to attract freebie-seekers that
won’t translate into long-term followers.
Terms and conditions. To cover yourself legally, terms and conditions are a must for your contest.  can
clue you in on exactly what you need. Additionally, these points will make your contest seem more
legitimate and not like a potential scam.
A point of contact. On your terms and conditions page, make sure to leave an email address where
people can get in touch with questions or concerns.
A creative way to enter. Whether it’s through user-generated contentor a hashtag, asking followers to
post about your brand is the best way to encourage entries. After all, the purpose of a giveaway is brand
awareness, not just to give away free stuff. Check out how Modcloth requires entrants to use a specific
hashtag:https://www.instagram.com/p/Bbcn5bXnIvS/?taken-by=modcloth
Ask me anything Campaign
Go Live
Meme
Social Exclusive Deals
Behind-the-scenes photos: Take candid shots of yourself, your
employees, or snap a shot of your office or workspace.
Sharing Milestone (on this day what we did)
fill in the Blank post
infographics
share a Helpful resource
Ask for reviews or testimonials: Eliciting reviews from fans or followers
is one of the best ways to get testimonials you can use as social proof
on your website.
Share random tips: Periodically post a random tip or trick your
followers would find useful. Hint: using random tip numbers adds
interest to your post (e.g. Tip #256: __________)
Share a comic or meme: Getting your customers to laugh with you is a
great way to start building relationships.
Post a video testimonial: Share a video review; or better yet, ask your
social media followers to submit their own video testimonials.
Hold a photo contest: Ask for photo submissions and then get your
fans to vote. Share the winning photos, too!
 ‘Caption this’: Post a photo and ask your fans to come up with creative
or funny captions.
 Offer a free e-book: Build your email list while generating some
goodwill with your fans.
Profile an employee: Let your followers know they’re dealing with real
people.
Fan of the month: Acknowledge your brand ambassadors and let them
know they’re appreciated.
Thank your fans: A simple thank you can go a long way to building
connections with your fans.
Post a screenshot of a social media conversation (with
permission): Add your own thoughts to the conversation.
76. TV and Movie Recommendations: Catch a little-known flick or program?
Tweet about it. Someone might enjoy it, and the people who do will
appreciate your taste.
91. Team Activity Shares: Go out for lunch with your team? Share a picture
of your meal. Unless you’re already part of the industry, food can tap you
into a whole new audience.
92. Recruitment Posts: Advertise new positions on social media. Your
perfect recruit may already be following you. Plus, your reach will grow as
fans share the opening.
93. Posts Welcoming New Employees: Let the social media world know you
have a new team member. Include a pic along with a brief welcome
message.
95.  Happy Birthday! Posts: Celebrate a team member’s annual milestone by
congratulating them through a social post. Feel free to include a cake
picture.
106. Awards and Accolades: Spread word of your accomplishments and
build industry authority by posting about your awards and accolades.

110. Flash Sale Announcements: Promote a sudden sale, simultaneously

driving website traffic and pushing certain products.
Themed days–

A day in the life of–

Creative Photo Contests
Video Contests
Guessing Games

https://www.forbes.com/sites/jaysondemers/2014/06/25/100-killer-ideas-for-your-social-media-
content/3/#141f1101546f

Here are some tips for planning content on specific social media networks:
Twitter - Use Twitter for offering business tips and establishing yourself as an expert.
Since Twitter limits posts to 140 characters, it’s perfect for cycling (and recycling) brief
news updates throughout the day. But you’re not limited to text - try tweeting images to
grab attention, and encourage retweets. Aim for several tweets per day, and afternoon
work breaks or early evening commute times may reach more Twitter users.
Facebook - Keep your Facebook posts brief and entertaining to encourage sharing and
audience engagement. Use images and videos to capture attention and give personality
to your online presence. Facebook is great for reaching a wide audience, but the focus
tends to be more community oriented and less about business insights. It’s generally
recommended to post on Facebook once per day, a few days per week.
LinkedIn - Use LinkedIn to share industry news and build professional relationships.
Sharing articles that are actually helpful and not just promotional matters here, but it’s
still important to include images and videos in your content. Since LinkedIn is geared
toward professionals, posting on weekday mornings or evenings may garner better
results.
Pinterest - Visuals are key on Pinterest. The majority of Pinterest users are women, and
content is often DIY oriented. If this isn’t your audience, or your business messaging
doesn’t translate well into strong visual content, Pinterest may not be the best choice.
Top posting times will typically be on weekends.
Google+ - In your public circle on Google+ you can share business info similar to what you
would share on LinkedIn- think instructional videos and informative blog posts. Aim to
post once per day, a few days per week, mid-morning to early afternoon on weekdays.
Instagram - Another network for sharing visual content, Instagram is primarily used as a
mobile app, so users may be accessing it many different times throughout the day, but
early mornings may be best for reaching a wide audience. Consider ways to maximize
your visual marketing, such as offering a giveaway that encourages followers to repost
your content.
Once you’ve determined your posting schedule on all networks, be consistent and track
analytics until you know the best times for reaching your target audience.