I START WITH THE NAME OF ALLAH WHO IS

OMNIPOTENT, OMNISIENT, OMNIPRESENT.

DEPARTMENT OF MANAGEMENT SCIENCE

MBA WEEKEND
SUBJECT
NEW PRODUCT DEVELOPMENT
PROJECT
BUSINESS PLAN ONLINE HEALTH CLINIC
GROUP MEMBERS:
Tayyaba
Abdul Moiz
Rumaisa
Amna
Muhammed Zaheer
SUBMITTED TO: SIR SARFARAZ
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Business Plan | online health care (ohc)

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Business Plan | online health care (ohc)

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BUSINESS PLAN
ONLINE HEALTH CARE (OHC)

TAYYABA
ABDUL MOIZ
RUMAISA
AMNA
MUHAMMED ZAHEER

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BAHRIA UNIVERSITY, KARACHI CAMPUS

LETTER OF TRANSMITTAL
Dated: June 10, 2020

Sir SARAFARAZ
New Product Development
MBA WEEKEND
BAHRIA UNIVERSITY KARACHI

SUBJECT: To submit report on “BUSINESS PLAN – ONLINE

HEALTH CARE (OHC)”.

Dear Sir,

With reference to the course of New Product Development, we are

privileged to submit our business plan report to your honour. We hope that
our efforts fulfil your expectations and we achieved to finalize report as per
your requirements.
This study has been made comprehensive and relevant to the topic to gather
closest facts and figures of the Business Plan Online Health Care. (OHC)
It is hoped that any mistake or issue observed in this business plan will be
understood because of inexperience and all primary data has been collected
from available resources.
Thank you for your guidance and teachings.

Yours sincerely,
Tayyaba
Abdul Moiz
Rumaisa
Amna

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Muhammed Zaheer

ACKNOWLEDGEMENTS

In the name of Allah, the Most Gracious and the Most Merciful

All acclamation to Allah who has empowered and enabled us to

accomplish the task successfully.

We would like to admit that we completed this business plan

project due to our parents who prayed for our success. We also wish
to express our appreciation for our Professor Sir Sarfaraz, who
helped us a lot from start till end and introduced us to new
dimensions of knowledge.

We would like to thank our respectable teacher Sir Sarfaraz under

whom guidance and directions, we are able to produce this report and
he has been source of motivation and inspiration.

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Contents
EXECUTIVE SUMMARY...........................................................................5
BRIEF DESCRIPTION OF PROJECT......................................................5
MARKETING PLAN...................................................................................5
Product........................................................................................................6
Vision statement:.....................................................................................6
Mission statement:..................................................................................6
CUSTOMERS............................................................................................7
Marketing Activity.....................................................................................7
PRODUCT:.................................................................................................8
PRICING:...................................................................................................8
POSITION (Place):....................................................................................8
PROMOTION:...........................................................................................9
OPERATIONAL PLAN...............................................................................9
Business overview.......................................................................................9
Business type: “PARTNERSHIP”.....................................................9
Business objectives:..................................................................................10
Short Term goals:....................................................................................10
Long Term goals:....................................................................................10
PROCESS:................................................................................................11
Management and Organization.................................................................11
SWOT analysis............................................................................................12
SWOT activity sheet................................................................................12
PEOPLE....................................................................................................13
STARTUP EXPENSE AND CAPATALIZATION.................................14
FINANCIAL PLAN...................................................................................15

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EXECUTIVE SUMMARY
OHC’ is the name of our company which have 5 partners.

 Tayyaba
 Abdul Moiz
 Rumaisa
 Amna
 Muhammed Zaheer
In the below business plan we have discussed the product, mission
statement, vision statement, the financials and marketing analysis, marketing
strategy , swot analysis, Projected Income Statement & Future Plans.

BRIEF DESCRIPTION OF PROJECT

We have listed best Doctors of Karachi for online health care. You can
search Doctors by name, location, specialty etc. You can view the details of
Doctors by simply clicking on Doctors name/picture. You can see Doctors
pictures, a short description, experience, and price range start from, timings,
contact details, facilities and much more. You can write comments which are
reviewed by Doctors and are displayed after our approval.

MARKETING PLAN
Now you don’t need to visit or make a call to check the availability of
Doctor for you. Simply search a Doctors and view the details by clicking on
it. You can check availability of Doctors for your appointment date. You can
also view month wise empty slots and can call us for reservation. These

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details are updated and reviewed by Doctors also from their User ID Panel.
By using availability calendar Doctor on instant basis is no more problem.

PRODUCT
We are providing complete Doctor Description which is necessary for
customers to know before booking any Doctor. These Doctor details are
uploaded and updated by respective Doctors officials on daily basis which
include Prices , Facilities , Doctor description , Location , Contact Details ,
address etc.
Our aim is to provide our visitors complete information about Doctors in
Karachi. Whether you are sitting in drawing room or office, if you are
planning to visit Doctor for any reason our website will facilitate you to
search a best Doctor and know complete information about it without
troubling into traffic or making a call. You can get complete information
about Doctors registered with us anytime, anywhere by visiting our website
& application. The information displayed about Doctors is managed by us
which is updated on regular basis. Simply search a Doctor by name,
location, Description etc. and view complete detail by clicking on its name
or picture. View detail, write comments and view availability.
Our service are "Commission Free" so, the reservations system will be only
under your control. You will not have to pay any periodical fee (like
monthly, yearly fees) or commissions from the reservations made. Beside
this benefit we will allow you discount too, booking through our app you
will get discount of 5% from the Doctor Fees.

VISION STATEMENT:
“To be the foremost useful application internationally by providing
technologically outstanding services”

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MISSION STATEMENT:
“Our mission is to provide outstanding services in the area of online health
care Services.”

CUSTOMERS

Custome Age Gende Location Lifestyl Value Interes

r r e t
Money Save Easier &
20 & Male/
Middle Karachi consciou cost affordabl
above female
s e
Modern/ Save Conveni
Upper Male/
Karachi comfort time ence
class - female
Busy
Upper Male/ Comfort, Save Conveni
Karachi
middle - female busy time ence

MARKETING ACTIVITY
Marketing Date of expected Success indicator
activity/milestone completion
Facebook 4 to 6 months to have Number of likes & share,
a space in mind of positives comments &
potential customer, online order from
this activity will start personal ID
will continue to keep
a great share in
market or for any

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innovation
Video
By one & half year Views of videos,
advertisement
Website By one & half year Number of likes & share,

PRODUCT:
Service Features Benefits Unique Selling
Position
You can see Technology
. We have listed best
Doctor Time saving
Doctors of Karachi for
pictures, a Unique
you. You can search
short application
Doctors by name,
description, Offer discount
location, description
experience and
Online etc. You can view the
price range
details of Doctors by
Health Care start from,
simply clicking on
office timings,
(OHC) name/picture. You can
facilities and
see Doctor pictures, a
much more
short description and
any were. You
price range start from,
will save your
timings, facilities and
visiting cost
much more.
too.

PRICING:
Service Range Costs Comp. Value
Price

PRs: 100% of Save time

Online Health 500--- Doctor
PRs: (D) More convenient
Care (OHC) 5000 Fees.
5% discount

POSITION (PLACE):
Channel type services Channel strategy

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Online
To entertain quick approach to the
ONLINE Health
product. We have a website & app
BUSSINESS Care
where our customers can have quick
(OHC)
access with us.

PROMOTION:
Service Online Public Advertising
Relations
Use Facebook Video advertisements
for personal
Online Health Websites Social media
touch
Care (OHC) App Review
comments

OPERATIONAL PLAN

BUSINESS OVERVIEW
BUSINESS:
Our business name is:
“Online Health Care (OHC)”
BUSINESS TAGLINE:
“Health Apki Fikar Hamari”
BUSINESS LOCATION:
We will start our project as virtual organization
DATE ESTABLISHED:
We are going to start our business at 1-06-2020

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Business type: “PARTNERSHIP”

Business owner:

NAMES:

 Tayyaba
 Abdul Moiz
 Rumaisa
 Amna
 Muhammed Zaheer

BUSINESS OBJECTIVES:

SHORT TERM GOALS:

Goal/Objectiv Description By when
e
BEST To provide best services & booking During sales
SERVICES of experience Doctors to customer
MODERN
To provide comfort with modern
TECHNOLOG During usage
technology
Y
Within a
To achieve breakeven point as soon
BREAK EVEN years after
as possible
launching

LONG TERM GOALS:

Goal/Objectiv Description By when
e

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DEVELOP To develop our employees to achieve

EMPLOYEES their potential. Within a
POTENTIAL years
MARKET
To lead the booking market By six years
LEADER
We value our customers by
providing high quality & high
CUSTOMER performance. Our dedicated team With every
CARE deals each query with utmost sale
efficiency in order to gain customer
satisfaction.

PROCESS:
Service The Process Key Benefits Improvements

•opportunity to
grow in booking
Visiting Doctors and market by first Ask customer to
arrange meetings application of write guest posts
with Doctors, booking for our web
Online signing a contract
•Being a regular With the passage
Health with them.
customer of OHC of time we will
Care Provide online make our services
avail up-to 20%
(OHC) services to customer easily available in
discount
through designing all over Pakistan
application & Enjoy market and make it
website share by globally available.
providing
discount offer

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MANAGEMENT AND ORGANIZATION

 Owners are qualified about business management, & going to start
virtual organization. It is not required building but the strong
management skills,

SWOT ANALYSIS

Strengths Weaknesses

 Innovative service
 Our contractors are our  Lack of application
partners awareness.
 First app in the area of  No experience of customers.
Doctor booking  New application
 Provide up to 5% discount to
our customer
Opportunities Threats

 Growing number of  Increasing competition.

customers.  Economic factor
 Creation of loyal customers.  Increase of taxes
 Cost efficient technology.
 Internet users
 New culture of innovation.

SWOT ACTIVITY SHEET

SWOT Activity To Address Completion
Weakness

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/ Threat Weakness/Threat
Date

Lack of
By our marketing strategy and
applicatio Up to
advertising campaign, we will
n two years
make it customers need.
awareness

Increased By providing easier & unique

Up to
competitio application services, we will
two years
n meet competitors

Up to
Increase It will adjust by increasing
three
of tax sale and demand.
years

PEOPLE
People Responsibilities

MARKETIER Sale promotions

Customer care
Making marketing plan
Review plan
Control marketing
FINANCE Budgeting
Making financial statements
Report to owners
I.T Web designing
Quality control
Finishing of task
HUMAN Recruitment
RESOURCE Training
Mange day to day human activities
SUBORDINATES Report to supervisor
Focus on dept. goal

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Completion of task

PROJECT FINANCING PLAN

TOTAL PROJECT COST Rs. 600,000

EQUITY Each Partner Rs120,000/ Rs. 600,000

STARTUP EXPENSE AND CAPATALIZATION

PROJECT COST Rs

APP & WESBITE INCLUDING 3 EMAIL ACCOUNT +

Rs100,000
ONLINE PURCHASING
DOMAIN & HOSTING 1 Year Rs15,000

DASH BOARD LOGIN DATA ENTRY Rs240,000

LEGAL FEES & DOCUMENTATION Rs40,000

LAPTOP Rs25,000

UAN Number Cost Request ID 45307 & Billing Rs20,000

MARKETING ONLINE SOCIAL MEDIA + SMS Rs30,000

Total Fixed Cost Rs470,000

Initial Working Capital Rs130,000

Total Project Cost Rs600,000

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FINANCIAL PLAN
ONLINE HEALTH CARE OHC
PROJECTED INCOME STATEMENT
       
       
Projected Income Statement 2020 2021 2022
       
Service Revenue Rs1,200,000 Rs2,400,000 Rs4,800,000
       
Operating Expenses      
       
20,00 20,00
Hosting + UAN Charges 0 0 20,000
240,00 240,00 240,00
Salary Expense 0 0 0
60,00 120,00 240,00
Sales Discount 0 0 0
30,00 30,00
Advertising Expense 0 0 30,000
40,00 40,00
Legal Documentation 0 0 40,000
390,00 450,00 570,00
Total Operating Expense 0 0 0

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Profit/ (Loss) Before Tax 810,000 1,950,000 4,230,000

       
243,0 585,00 1,269,00
Tax@ 30% 00 0 0
       
Profit/ (Loss) After Tax 567,000 1,365,000 2,961,000

Business Plan | online health care (ohc)