Strategic Management

Assignment 02
Wardah Khan
MBA 5-B (02-320182-011)

Mission Statement Evaluation:

Global Companies Mission Statement:
Nestle:
“Nestlé is......the world's leading nutrition, health and wellness company. Our mission of
"Good Food, Good Life" is to provide consumers with the best tasting, most nutritious
choices in a wide range of food and beverage categories and eating occasions, from
morning to night.”
Mission Statement Evaluation:

Statement Evaluation

Customers Products/ Services Markets

No Yes Yes

Technology Concern for survival Philosophy

 No No No

Self-concept Concern for public image Employees

Yes No No

Coca-Cola:
“To refresh the world - in mind, body and spirit… To inspire moments of optimism -
through our brands and actions… To create value and make a difference everywhere we
engage”

Mission Statement Evaluation:

Statement Evaluation

Customers Products/ Services Markets

No No Yes

Technology Concern for survival Philosophy

No No Yes

Self-concept Concern for public image Employees

No No No

Local Companies Mission Statement:

PSO:
We are committed to leadership in energy market through competitive advantage in providing the
highest quality petroleum products and services to our customers, based on:
•Professionally trained, high quality, motivated workforce, working as a team in an environment,
which recognizes and rewards performance, innovation and creativity, and provides for personal
growth and development
•Lowest cost operations and assured access to long-term and cost effective supply sources
•Sustained growth in earnings in real terms
•Highly ethical, safe environment friendly and socially responsible business practices.
Mission Statement Evaluation:

Statement Evaluation

Customers Products/ Services Markets

Yes Yes Yes

Technology Concern for survival Philosophy

No Yes Yes

Self-concept Concern for public image Employees

Yes Yes Yes

SHELL:
The objectives of the Shell Group are to engage efficiently, responsibly and profitably in oil, oil
products, gas, chemicals and other selected businesses and to participate in the search for and
development of other sources of energy to meet evolving customer needs and the world’s growing
demand for energy.
We believe that oil and gas will be integral to the global energy needs for economic development for
many decades to come. Our role is to ensure that we extract and deliver them profitably and in
environmentally and socially responsible ways.
We seek a high standard of performance, maintaining a strong long-term and growing position in the
competitive environments in which we choose to operate.
We aim to work closely with our customers, our partners and policymakers to advance more efficient
and sustainable use of energy and natural resources.

Mission Statement Evaluation:

Statement Evaluation

Customers Products/ Services Markets

Yes Yes Yes

Technology Concern for survival Philosophy

No Yes Yes
 Self-concept Concern for public image Employees

No Yes Yes

HAIER:
Haier always inspire their customers through innovative and efficient home appliances due to
strong research and development focus. The competitive advantage of Haier group is the
improvement being the crucial point of the company’s mission as well as their high-quality in
consumer satisfaction.

Mission Statement Evaluation:

Statement Evaluation

Customers Products/ Services Markets

Yes Yes Yes

Technology Concern for survival Philosophy

No Yes Yes

Self-concept Concern for public image Employees

No No Yes